| 4 frnt | ARMADA | ATOMIC | BOGNER | BLACK | BLIZZARD | boom town | DYNASTAR | ELAN | FISCHER | G3 | HEAD | K2 | KNEISSL | LIBERTY | LINE | MOVEMENT | NORDICA | OGASKA | PRIOR | ROSSIGNOL | ROXY | SALOMON | SCOTT | STOCKLI | VOLKL | VIST | VOLANT |
1. Evaluation method of brand ranking
Brand ranking is very complicated, and there are many kinds of rankings, such as production and sales, sales, competitive sports achievements and so on. And some special events such as cross-country snowboarding, acrobatic snowboarding and platform jumping. , and some such as brand influence, brand loyalty, professional media evaluation ranking, regional sales ranking, etc.
The most commonly used is the international general comprehensive ranking. This foreigner has a special calculation method. What I know is that according to the production and sales of ski supplies, the achievements of its brands in international competitions, the reputation of professional media and mass skiers, and the annual R&D expenses and related patents, the proportion of each item is not clear to Lao Wang, but it is objective. Personally, I feel a bit like China's Hurun ranking every year. Foreigners, especially information consulting service companies in EU countries, are very strict in their work, and I believe the standards and calculation methods they have formulated are reliable. 2. Ski brand groups and interest groups:
2， 1，Amer Amur Group ICA tec nica Group icagroup.com/
In 2007, Tecnica Tecnica Group acquired Blizzard, an Austrian double-board manufacturer. Together with its original dual-board brand Nordica, Tektronika Group ranked second in the world in 2009. At the same time, Nitro Naiqiao, the veneer brand of Tecnica Group, ranks among the best, and the total output of the three snowshoe brands of Tecnica Group leads the world.
2, 3, Jarden Company/
K2 M&A VOLKL and Jarden are both buying K2, followed by mantis catching cicada and yellowbird. Jarden Jaden is a leading supplier of special consumer and household products. Jaden has three main business departments through its recognized brand number. In new york, Jarden Jaden has 20,000 employees at its headquarters. Jarden is currently a global top 500 enterprise, mainly engaged in daily necessities, outdoor products and industrial products. Its outdoor brands are: Abu Garcia, Berkeley, Campingas, Coleman, fenwick, Gulp! , JT, K2, volkl, Marker, Marmot, Mitchell, Penn, Rawlings, Shakespeare, Stearns, Stren, Trilene and Zoot.
2,4, Rssignal golden rooster/
In 2005, Australia's Quicksilver acquired Rossignal, and in 2008, it was sold to CharterReuse & Mont Blanc, back to sportswear and surfing supplies, I guess I didn't play my skiing.
Dynastar Dana Starr and Lange Lange and look are now tied together.
official website
The above groups have covered half of the influential brands of snowboarding, and Fisher Fisher, Hyde Hyde, Elan, stockli and Dynastar are the top ten brands. Volante Veyron and German bogner bogner are noble snowboarding brands, and bogner bogner is the most expensive snowboarding in the world known by Lao Wang. Decathlon is looking for a factory OEM, specializing in low-end, not a professional brand.
Go to the treasure to look for skis. Just buy the ones with big sales and good reviews.
Black, G3, KNEISSL SL, VIST and other brands have not been updated for more than a year. I don't know whether they are still there. ROXY also went back to surfing, and it is still unknown whether he will continue snowboarding next year.