For example, if you want to go to a brand-new industry, how can you quickly build your awareness of the new industry within a week?
1. First, establish an overall understanding of this industry;
2. Then look for the * * * between the new industry and your current industry to deepen your understanding of this industry;
3. After that, find a certain point, study deeply, form a unique point of view with your own thinking, or put forward a strategy to solve a problem according to your own advantages;
Finally, in the interview, tell the interviewer the prepared content by telling stories, which should be deep and just right.
First, collect industry keywords
Methods: Keyword learning method. It is a systematic method for efficient learning around key words (i.e. key points).
For memory, keywords play a good role in prompting; For understanding, keywords can accurately find out the key points and analyze the relationship between them; For thinking, keywords can clarify the relationship between key points.
General idea: collect a large number of reports and articles in this industry around keywords. Learn while remembering key words, and finally sort out the materials, output articles and think, and form your own content.
Keyword collection method:
Overall trend keywords: search, extensive reading of industry hot news, high frequency; Look at the industry reports of some professional consulting institutions;
Business links: the search and extensive reading of hot news in the industry are frequent; Industry solutions mentioned that the pain points are relatively concentrated; Visiting customers, which is often mentioned by customers;
Industry solutions: For example, if we are IT-related, we can find some common system names from the IT construction plans of industry customers, find the suppliers of related system TOP3, and understand the functional value points of related systems.
For example:
Garment industry
General trend: store closing tide, cold winter, transformation and upgrading, consumption upgrading tide. Output an article about the overall trend of fashion clothing industry. According to the pest analysis method.
Comprehensive analysis of the macro-development environment (policy, economy, society and technology) of the industry;
Business links: omni-channel, new retail, O2O, online and offline integration, smart stores, high inventory, tail goods and rapid response.
……
Information source/way of understanding:
Industry report of financial investment institutions
Analysis report of consulting company
Hot posts on industry exchange websites or forums
Training courseware for enterprises in the industry
Participate in private exchanges between industry exhibitions or forums.
Read the financial statements of these companies.
Subscribe to some official WeChat accounts in the industry.
Second, find an "enlightenment book" for this industry.
Read the first book of industrialization with questions and output reading notes with mind maps.
Books can help to quickly build the knowledge framework of this industry, especially college textbooks. In the first chapter, there will always be detailed background introduction, China/world environment introduction and national policies introduction.
Try to solve the following problems through the first book:
What are the types of enterprises in this industry?
What is the macroeconomic policy environment and the external environment of the industry?
Comparison of the comprehensive competitiveness of major companies in the industry, analysis of the decisive factors for future development and development prospects; Market capacity, market growth rate, demand growth rate, product technical level, product variety, quantity of competing products, industry barriers and industry life cycle stages; What are the key business links of various typical enterprises?
According to this framework, where should we start to collect relevant industry cases and scenarios?
Secondly, the industry knowledge structure is firstly the understanding of the value chain of industry enterprises. Porter's value chain analysis model can be applied to draw the general value chain of the main types of enterprises in the industry (the operation links involved by typical enterprises).
According to the value chain, it can be clear which business activities belong to auxiliary activities and which business activities belong to basic activities in the main types of enterprises in this industry;
According to the knowledge structure of the industry value chain, for each activity in the value chain, the key knowledge points of this link are listed, such as human resource management, training and development, performance management, salary management, employee flow management, employee relationship management and so on.
For example:
Based on the analysis of the industry process, ask yourself some questions:
What kind of customer do you belong to?
What links does the customer's business cover?
Who are the upstream and downstream enterprises of the customer?
What are the weaknesses of customers at present?