Manufacturers jointly push VR to see the car? Omni-directional online service
For consumers who need to buy private cars, it is the best way to see and buy cars online. It is understood that most automobile companies such as FAW-Volkswagen and SAIC-Volkswagen have launched online services. The manual online time is mostly from 9 am to 2 pm1,or even 24-hour uninterrupted service, which meets consumers' online car selection, car purchase, car use and car repair.
Take GAC Toyota as an example. Since February 5, GAC Toyota has started online car consultation, booking test drive, booking car payment and other services. In the car viewing stage, consumers can learn about car models through online channels such as official website and its App.
In terms of maintenance, many car companies such as Changan Auchan also support car owners to make maintenance reservation services through related apps, which can achieve on-site maintenance, and even have exclusive consultants to formulate maintenance plans. Moreover, rescue services, annual inspection agents, insurance inquiries and illegal inquiries can also be solved online.
In addition, for example, Geely and Roewe, together with the domestic vertical car website * * *, jointly launched five online services of "online VR intelligent exhibition hall car-watching service, door-to-door test drive service, online vehicle service, door-to-door maintenance service and one-stop online financial service", so that consumers can master comprehensive information without leaving home.
Multi-enterprises relax the February assessment? Reduce the burden on dealers
In recent days, many car companies, including Volvo, Great Wall Motor, FAW Group, Geely, Changan, GAC Toyota, Dongfeng Scenery, Roewe, BYD, Chery Jietu, SAIC Volkswagen, Dongfeng Da Yue Kia, GAC Chuanqi, Beijing Hyundai, Changan Ford, etc., have successively issued dealer policies in a special period, which has alleviated the pressure on dealers, stabilized the sales team and played an important role in paving the way for the sales work after the resumption of work.
On February 2nd, Volvo Cars announced that it would not set the February sales target, and directly provide the dealer employees with personnel subsidies totaling over 10 million yuan. In addition, consultations with banks will be strengthened to reduce the risk of repayment due by a few dealers; For newly authorized 4S stores under construction and other projects, the exemption period will be extended on the basis of the agreed opening date.
February 3rd, NDSD, Changan Ford National Distribution Service Agency? The sixth letter to dealers was issued, which pointed out that Changan Ford will adjust and support a series of policies such as sales, after-sales and finance to minimize business risks in view of the impact of the epidemic on sales passenger flow, after-sales return to the factory and capital liquidity.
On February 4th, Dongfeng Da Yue Kia issued an official announcement to postpone the dealer's resumption of work on February 10. At the same time, in order to strengthen the dealers' market risk ability and reduce the operating pressure caused by the epidemic, the business policies were adjusted in the first quarter, which strengthened the incentives for advanced dealers and stimulated their fighting spirit to cope with the current market environment.
On February 5th, Great Wall Motor announced that it would launch the support policy of "three reductions and three gifts" with its four brands: Haval, WEY, Euler and Great Wall pickup truck. Among them, "three reductions" include assessment burden reduction, financial burden reduction and financial burden reduction. The "three taxes" are: empowering dealers with multi-dimensional services, empowering front-line sales teams and personnel, and empowering dealers in Hubei epidemic areas, especially those in Hubei with the most serious epidemic situation and the greatest operating pressure. Great Wall Motor will give special and maximum policy support.
Strict prevention and control of 4S stores? Preparations for returning to work are under way.
It is understood that the resumption time of 4S shops of some car companies and dealers is February 10. Before the end of the epidemic, manufacturers advised consumers to choose online car selection and other on-site services as much as possible, and did not advocate taking the initiative to go out to the store to see the car. At the same time, in order to meet the consumers who really need to watch the car test drive offline, manufacturers also require dealers to take comprehensive epidemic prevention measures.
In order to ensure the safety of offline stores, dealers must set reasonable time intervals according to their own actual conditions, and disinfect all public contact areas such as the interior of the exhibition car, the lobby sofa, the customer negotiation room and the public toilet for many times during the business period, and publicize relevant information; Employees who arrive at work every day must wear famous brands and masks, have their body temperature tested and publicized to customers, and be cleaned and disinfected at any time during the service to ensure safety and worry-free. It is understood that Changan Ford specially prepared virus protection masks for front-line employees of various dealers, and delivered them on February 5 to ensure that materials reach employees as soon as possible.
In addition to the offline health care mentioned above, there is also a special service. As early as 65438+1October 28th, Tesla announced the temporary opening of all Tesla vehicles for free charging at the super charging station, which is convenient for car owners to travel during the epidemic and replenish energy efficiently and smoothly when necessary, which really brought convenience to car owners.
Moreover, the main engine factory has also put forward strict requirements for its own return to work. Taking Chongqing Changan Automobile as an example, in order to effectively protect the health and safety of employees after returning to work, it formulated the Detailed Rules for the Guidance of Returning to Work, clearly stating that employees must conduct inspection and management in strict accordance with the regulations. For example, temperature measuring points are set at the entrances and exits of traffic vehicles and factories, and all personnel entering the company and factories are subject to temperature measurement. If the temperature is above 37.3℃, immediately arrange isolation observation or seek medical treatment nearby.
In terms of staff canteen hygiene, management will also be strengthened. It is clearly required to strengthen the ventilation and preventive disinfection of canteens. Dining must also be carried out in strict accordance with the principle of scattered dining, and employees are encouraged to bring their own tableware and meals. After taking meals in the canteen, employees return to the work area to eat instead of eating in the canteen. If there are leftovers, employees will take them home for disposal.
It is worth mentioning that Changan Automobile also launched a 24-hour mental health consultation center for employees during the epidemic prevention and control period, namely CA-EAP Center, to help employees in need with psychological consultation and crisis intervention. In addition, Changan Automobile has also prepared a summary of professional information of free psychological consultation hotline for employees, including the psychology department of Beijing Normal University, simple psychology and other third-party institutions.
Automobile evaluation
The impact of novel coronavirus's raid on China society is obvious. The automobile industry is an important pillar of the national economy, and various automobile enterprises actively contribute their own strength in this fight against the epidemic. In terms of serving consumers, we provide consumers with a car after-sales experience without leaving home by providing more services such as online car inspection, consultation, vehicle warranty extension, and free door-to-door car pick-up. As for service dealers, they can reduce their pressure by lowering or canceling the February assessment standard and extending the subsidy time. "Autobots" won the epidemic prevention and control war with the people of the whole country with their down-to-earth service attitude and service consciousness.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.