Clothing summary report 1
20 18 has ended and the new year's work has begun. As a clothing shopping guide, I will sum up my work experience in the past year in order to better face the new year's work.
Generally speaking, clothing shopping guide plays an irreplaceable role in the whole clothing sales process. Shopping guide not only represents the external image of the enterprise, but also plays a role in accelerating sales. A good-quality clothing shopping guide should not only be familiar with the goods, but also have enough patience and master some good clothing sales skills.
First, attract customers' interest.
In addition to presenting clothes to customers well, clothing guides will also recommend other clothes to customers appropriately to attract customers to buy more clothes they are interested in. In view of this work, I summarize as follows:
1, be confident when recommending clothes, and recommend clothes to customers generously and honestly. Shopping guides should be patient and careful, so that customers can have trust in themselves.
2. Recommend clothes suitable for customers' body shape and taste, make suggestions for customers when choosing clothes, and prompt relevant details to help customers choose.
3, combined with different styles of clothing, explain to customers that each clothing is suitable for wearing occasions.
4. Recommend clothes according to their characteristics. Each kind of clothing has different characteristics, such as function, design, quality, etc., and customers should be informed appropriately.
5. Pay attention to skills in conversation. When recommending clothes to customers, the tone should be polite, and then recommend them to customers on the basis of fully listening to their opinions.
6. Observe and analyze the pursuit of different customers' preferences, and recommend clothes to customers according to the actual situation.
Second, we must pay attention to sales skills.
Sales is targeted marketing, and the key lies in mastering sales skills. Clothing sales involve all aspects of knowledge. We should fully understand the function, quality, price, season, fabric and other factors of clothing, and use sales skills to complete sales. Mainly focus on the following links:
1, pay attention to thinking. Understand the occasion of customers buying clothes, the purpose and idea of buying clothes, help customers choose the corresponding clothes and promote sales success.
2. Concise words and vivid words. When communicating with customers, the words should be simple and easy to understand. Don't say too professional jargon, try to explain it to customers in common language.
3. Specific performance. We should recommend clothes according to the actual situation, don't disturb customers when necessary, let customers choose by themselves, and listen patiently and explain carefully when customers consult.
The above is the summary of my clothing shopping guide this year. In the new year, I will continue to work hard, keep learning, absorb work experience, constantly improve my working methods, and strive for more brilliant sales of the company.
Clothing summary report II
Just arrived at Yago's store, the company director in charge of receiving us has been waiting in the store. He received us kindly, asked about the purpose and idea of our internship, and briefly introduced the skills of shop work, which benefited us a lot. Then, the shopping guide in the store leads us to learn all kinds of basic skills. The first thing is to wear a tie. Seeing her wearing a beautiful tie three or two times, I thought it was a very simple thing, but when we tied the tie ourselves, we found that nothing was absolutely simple.
Although I can wear a tie after learning it several times, the shape is really ugly. I can only say that I can play, but I can't play well. But we didn't give up easily. Time and time again, I finally made a beautiful tie. Then, what do you think of all kinds of shirts? The material and size of suits are suitable for people of different sizes, which really tests memory. After the shopping guide's sister finished speaking, we carefully recorded it before we really understood it. Finally officially went to work.
Standing all day, saying "Welcome to Yago" to customers. We are very tired, but more happy, because we have learned knowledge that we didn't know before, and we have also realized the hardships of making money. The most important thing is the sentence we saw in the warehouse-rejection is the beginning of promotion.
Smiling and patience are the keys to successful sales.
-Welcome to successful sales
On the second day of internship in Youngor store, we finally received the clothes of the employees. For an instant, we felt more like a qualified shopping guide. This day. Today we reap the joy of success, far better than yesterday's sales. We sold a suit and some T-shirts, as well as shirts and trousers.
When I saw a guest coming, I greeted him. We smiled and introduced the clothes that fit the customer. When he needed another size, he changed it immediately. In fact, I was a little impatient at that time, but I still tried to keep a smile on my face and serve my customers patiently. Finally, the first business was successful, and we sold a shirt. At that time, the fatigue of standing all the time disappeared, and the frustration of zero sales on the first day disappeared. That's really a sense of accomplishment.
Through these two days' sales experience, I have learned a lot: you must be patient, keep a good attitude and keep smiling, so as to do things well, and you can't take every job lightly.
Clothing summary report 3
This year, the clothing shopping mall has carried out its work closely around the various task indicators issued by the shopping mall, and has made remarkable achievements in strengthening management, strengthening awareness and carrying out activities, which has made great contributions to the sustained and rapid development of the shopping mall.
Since the clothing store opened in _ _ _ _, under the premise of development, it has carried out three large-scale business layout adjustments, upgraded the brand structure of clothing, and rationally utilized the benefits ... Only in this way can the store develop rapidly and stably.
This year, our mall closely revolves around the overall deployment of the mall and the _ _ _ _ annual work plan. The leading group of shopping malls went out to investigate and study, repeatedly scrutinized the upgrade plan and implementation details, learned advanced business concepts, and made rational use of efficiency, which achieved remarkable results. What is particularly worthy of recognition is that in this year's upgrade, we have taken a series of powerful measures, such as expanding business area, upgrading brands, adjusting product positioning, transforming storefronts, and strengthening management. All the staff worked together as one and achieved certain economic and social benefits. Not only improved the corporate image, but also the sales performance continued to climb.
Looking back at the work in _ _ _ _, it can be summarized as the following aspects:
First, to adapt to the upgrading of market demand, the overall business layout is adjusted reasonably, the brand structure is becoming more and more mature, and the operating results are gratifying.
The clothing store planned 44 million tasks for the whole year, which was actually completed 1 10,000 yuan; The gross profit plan was 3.3 million yuan, which was actually completed 1 10,000 yuan.
This year, new product fees, advertising fees, decoration management fees and other income were collected, and the accumulated net profit was more than 70,000 yuan. In order to achieve good business performance, we have taken the following measures:
1, keep up with all kinds of large-scale promotional activities in the commercial building, and don't miss any sales opportunities.
According to the overall arrangement of the shopping mall, in many large-scale promotional activities, our shopping mall can actively cooperate with the theme of the event to promote sales with activities and festivals. During the anniversary, group celebration, golden week and other important promotion periods. , has achieved good sales performance and economic benefits, the highest daily sales exceeded one million. In cooperation with the activities of the commercial building, we have done a lot of preparatory work, actively contacted manufacturers to supply, increased marketable varieties, flexibly promoted sales, guaranteed bottom deduction points and strived for a win-win situation.
2. Expand the business area, make rational use of flat efficiency and enhance the business brand.
Brand management adopts the principle of grasping the big and letting go of the small, adjusting and introducing more than 80 brands, and there are more than 10 counters with annual sales exceeding one million. It ensures the promotion of the commercial orientation of our commercial buildings.
In the process of upgrading, Mr. Feng led the members of the shopping mall team and relevant departments to repeatedly analyze, study and carefully plan, expanded the business area of men's wear, sports and leisure, expanded the clothing shopping mall from the original two and a half floors to three and a half floors, and upgraded the business area and brand of men's wear, sports and leisure. Men's wear has developed from more than 20 brands to 6 1. More than 30 well-known men's wear brands such as Peroro, Youngor, Jiu Wang Mu, Playboy and Harenah Golden Fox have been introduced, and international sports brands such as Converse and kappa have settled in our shopping mall. It also introduced domestic sports and leisure brands such as Seven Wolves, Peak, Kontha, Columbus, Guirenniao, Hao Jian, and more than 20 neutral leisure brands such as Wei Peng, Peggy, Jinduren, Qipaiwang and Evian, and successfully completed this year's upgrade task, which was well received by enterprise colleagues and consumers.
After the upgrade, the adjustment points of men's wear and sports increased by 2%-3% on average. The net profit of rent, management fee and personnel salary increased by 1 10000 yuan, which laid a good foundation for improving sales performance.
In order to meet the needs of the overall image development of the commercial building, and at the same time take into account the key points of this commercial layout adjustment, more than 10 women's clothing brands with poor sales performance were eliminated by the last elimination system, and more than 10 women's clothing brands were introduced, including Kaxilu, Yanuo, Funaier, Tikri, Rehuo, Fanaza and Fair. Successfully completed this year's upgrade task, laying a good foundation for planning to upgrade the women's brand again next year.
Improve the unreasonable commercial layout and make use of all available space to make it even. The clothing area has been adjusted in a small scale, with the addition of counters such as Jiadeli, Jin Xin Jewelry, Jinyu Qi, Manicure, Auschmann Fashion Women's Bag, which has increased the annual profit of the mall.
Run increased by 6.5438+0.4 million yuan. Due to the rational use of space, it has been well received by suppliers and customers.
3. Strive for perfection in management, find out the shortcomings of their own management work, and draw up supplementary plans and implementation plans for work details.
This paper discusses the problems encountered in practical work, seeks solutions and implements them, and gradually improves the management system of shopping malls. After upgrading this year, the commercial building held many large-scale promotional activities to gather popularity. At work, we found that every day after noon and 5 pm are small sales peaks outside weekends. In view of this situation, we adjusted the working hours of cashiers and shopping guides, and adjusted the morning shift from 1: 30 pm to 12: 30 pm. The early shift staff asked to have lunch after 12: 30, which put an end to the phenomenon of being empty because of eating. It not only avoids the phenomenon that customers can't afford to pay for shopping at noon and run away in the afternoon because they are rushing to work, but also avoids the phenomenon that customers are dissatisfied with the shopping mall when they are not received by the salesperson, which improves the sales performance.
Ask the head of the cabinet to take responsibility, record the sales of the cabinet group every day, make a summary at the end of the month, and calculate the sales profits and expenses of the cabinet group this month, so that the head of the cabinet can provide timely and accurate data no matter what data the mall needs. Let everyone know how to operate, how to settle accounts and how to manage.
4. Cultivate talents in all directions, care about employees' lives, and enhance cohesion and core strength.
Our clothing store has 86 self-employed workers and more than 300 factory employees. Over the past year, improve the quality of employees, enhance service awareness, strengthen management, and seek benefits from management. Many activities such as store sports meeting, simulated shopping, speech contest, 100-day sales contest, pop contest and model performance were held. In the first pop contest held in the commercial building, he won the first place in the total score of the group. Anta counter won the second place in the live simulation shopping demonstration. Enhance the cohesion of employees and glow their enthusiasm and enthusiasm.
(1), improve the quality of employees, and benefit from management.
In this upgrade, the members of the leadership team of the shopping mall set an example, not afraid of being dirty or tired, and everything played an exemplary role in providing services. It only took more than 40 days to complete the task of upgrading the three-story building.
The person in charge of the counter is proficient in shopping guide and cashier business from the perspective of improving his own quality. Now, no matter which counter staff is in short supply, or customers queue up for large-scale activities to pay money, each counter leader can replace grassroots posts. Improve the economic benefits of shopping malls while facilitating customers.
The improvement of the quality of the cabinet director has driven the members of the cabinet team. With the overall improvement of the quality of employees, the establishment of brand awareness, the sales performance has been rising, and the profit has doubled compared with last year.
(2) Training talents in all directions and leading the work of other departments.
Discover the bright spot of each employee and make good use of it, so that they all have a "useful place." It has trained a team of high-quality employee models who can participate in various competitions and trained many excellent journalists. Articles are often seen in Europe and Asia today.
No matter what promotional tasks or activities are arranged in the commercial building, we can overfulfil or achieve leading results. At present, our store has cultivated a hard-working staff team that doesn't care about gains and losses, regardless of remuneration, and has been praised by store leaders and relevant departments for many times.
(3) Establish employee files, understand employees' family status and care about employees' lives.
Through the establishment of employee files, I learned the first-hand information of employees. For employees with special difficulties at home
Care for them and mobilize employees to care for and help them. Take the initiative to take clothes and daily necessities from home to poor employees; Employees build houses at home, and we mobilize employees to use them.
Go to her home to help in personal time; The employee's brother had a car accident, so we asked questions and tried our best to relieve the employees' worries. Driven by us, our shopping mall has now formed a good atmosphere for everyone to help when they are in trouble.
5. Carry forward the enterprise spirit of "diligence and thrift", reduce costs, save potential and reduce unreasonable expenses.
It is everyone's responsibility to be thrifty in our shopping mall. On the premise of economy, reduce the number of small logistics personnel and reduce the per capita salary. There used to be four cleaners on the first floor, but now there are two cleaners on each floor. There should be two cleaners on the first floor of the bathroom, and now there are two cleaners on the second floor. Each person saves nearly 10,000 yuan in per capita salary every year.
& gt Because shopping malls are large and costly, what can be used will be patched up, and what can be used will not cost a penny. Because there are many counters in our store, there are many long-distance telephone faxes and the cost is high. We communicate with the factory. Mobilize manufacturers to install their own telephones to reduce the management cost of shopping malls.
The work of 0__ year is drawing to a close, and we will take the achievements made this year as a new starting point for next year's work. Summing up work experience, aiming at the shortcomings, strive to be realistic, meticulous and realistic. Under the leadership of the commercial building, we will continue to work in strict accordance with the 10 work plan:
1 and 10 years, in the operation and management, we closely focused on the work arrangement of commercial buildings. When the new contract is renewed on 10, the basic deduction of some counters will be increased by 2-3 percentage points. It is estimated that the annual rent will increase by 15000 yuan, and the salary of employees will be adjusted by 30000 yuan.
2. Actively cooperate with the commercial building to prepare for the two celebrations of 65438+ 10/0 and "April 15", and we will take these two celebrations as the focus of work in the first half of 10. In order to have a good sales performance during the celebration and make a good start for the work of 10, we will organize the supply of goods in advance, carefully deploy every detail of the work during the celebration, and the on-site management personnel will intensify their efforts. Strive to achieve considerable economic benefits during the celebration, refresh the highest daily sales record since the opening of our store, and become a good start for the work of 10.
In March and May, our shopping mall will comprehensively adjust the management layout and brand structure of women's wear. In line with the principle of focusing on famous products and improving brand structure, upgrade and transform. At present, according to the business area of the shopping mall, it is preliminarily drawn up to learn from the business model of BCCHK and transform the former middle road into a side hall. Our store will focus on women's wear, continue to cultivate loyal customers of some well-known women's wear brands such as Missy and Kotina, organize new brands, and adjust 10- 15 competitive, influential and distinctive women's wear brands to ensure the scientificity and rationality of the brand combination in the store.
While adjusting women's wear, don't forget to take into account the business conditions of men's wear and sports and leisure. Take the principle of elimination at the bottom, eliminate some small and medium-sized brands of men's wear and sports and leisure with poor benefits, and make reasonable adjustments to ensure the integrity of the overall planning of regional division next year and the smooth completion of the upgrade of 10 without affecting sales.
4. In the course of operation, the store manager is required to investigate the market regularly and have the ability to predict the market.
Can change the market situation, be familiar with business knowledge, study commodity trends, master first-hand information, analyze the operation scale of well-known brands, seriously study the management methods of other advanced enterprises, find out the shortcomings of their own management work, draw up supplementary plans and implementation plans for work details, improve the comprehensive ability of shopping mall leaders, and provide reasonable suggestions for shopping mall leaders. Strengthen management and ask for benefits from management. On the basis of summing up this year's experience and shortcomings, we will expand new ideas and strive to explore new ways to create profits.
Strengthen employee training and improve the overall quality of employees. Enhance the cohesion of employees by organizing colorful activities. Strive for a new level of management next year.
5. The focus of work in _ _ year is to grasp sales and improve profits. Next year's sales plan will be implemented to all counter groups, from the head of the counter to all counters and individuals, so as to enhance the sense of urgency and responsibility of all employees. Assess the sales situation of each counter every month according to the planned tasks, and announce the top five counters and the last five counters, so as to stimulate employees' sense of competition and motivate them to improve their sales performance; For the top five counters, find out the reasons together with the counter staff and take corresponding measures to improve sales performance. Those counters that have not been improved will be eliminated.
In view of the phenomenon of fake goods and empty shops, we have made great efforts to enrich the types and quantities of goods and adopted the principle of taking the cabinet as the unit to undertake all the work. The head of the cabinet is mainly responsible for the supply of goods, communicates with manufacturers and suppliers with insufficient supply, enriches the supply of goods, and cooperates with the shopping guide to prepare for sales. With the diversification and diversification of commodities, consumers at all levels have been retained.
6. Save potential and reduce unreasonable expenses. Reduce various expenses and put an end to waste. You can save a penny and never spend another half cent.
Ordinary people can't live without "food, clothing, housing and transportation", which shows the importance of clothing in people's minds.
Make love. Clothing is a necessity to lead the fashion. Xinfa's market positioning is a brand fashion store, and we feel a great responsibility. Although our sales are not ideal at present, we are convinced that clothing stores are the shopping centers with the greatest potential and development potential in Europe and Asia, so all employees of clothing stores are working towards this goal. I believe that with the deepening of business management, in the work of 10, we will take more solid and effective measures and more reasonable and efficient methods to truly implement next year's work and cooperate with the leaders of commercial buildings to complete the work plan for next year ahead of schedule.
Clothing summary report 4
With the deepening of my work, I have come into contact with many new things and encountered many new problems, and these new experiences are all a new tempering process for me. Looking back on the past six months, I learned a lot: I learned to face difficulties calmly; In the face of setbacks, I learned to look up strongly; Behind the repetitive monotonous work, I learned to think and summarize; When the company's image was damaged, I learned how to maintain it; When misunderstood by customers, I learned how to communicate. The above is the place where I made a slight breakthrough in my work, but this breakthrough does not mean that I can do it well. In the following work, I will constantly improve myself, constantly sum up experience and learn from my failures. Learn their advanced working methods and ideas in the process of working with colleagues; Learn to understand others in the process of communication.
The work in the first half of this year is summarized as follows:
I. Work aspects
1, do a good job of sorting out the basic information and reflect the customer's situation and information to the factory in time;
2. Do a good job in order tracking: after placing an order, confirm whether the factory arranges the order, understand the production process of the ordered products, determine whether the products can be delivered on time, and finally determine whether the customers receive our products on time;
3. Is the collection of payment, confirm the reconciliation list with the customer and confirm the return, send the billing information to the finance department in time, make the billing, and finally confirm that the customer's finance has received the tax bill, requiring timely arrangement;
4. Maintain old customers, keep in constant contact with them, and know the latest trends of customers' demand for products. In addition, we should introduce the latest products of the company to our customers to determine whether they need them.
Second, the problems existing in the work
1, the coordination ability of delivery time is not strong enough. Some goods with urgent delivery time often cannot meet the needs of customers well, and some goods will take more than 20 days to complete once the delivery time is delayed. This situation has caused some customers to complain. The work organization is not enough, and some mistakes often appear in the work; The allocation and utilization of time is not reasonable enough, which greatly reduces the work efficiency; Can not distinguish the priorities of the work well, affecting the overall process of the work.
2. Due to the lack of product knowledge and the limitation of business level, it is impossible to convince customers well in the process of communicating with customers. In this respect, I need to continue to learn to improve my product knowledge and improve my business level.
3. Product quality problems are hard to avoid in mass production, but everyone wants to reduce the incidence of product quality problems. According to statistics, more than a dozen customers complained about the quality of our products last month. This makes our communication with customers an unprecedented embarrassing scene. Customers are skeptical about the quality of our products and our attitude. They think we are insincere. Later, our factory took corresponding measures to solve this quality problem. However, the previous problem of poor quality brought a very bad image to customers, which greatly reduced our trust and satisfaction.
I think the problem of product quality exists objectively. It is unrealistic and naive to ask the factory to produce large goods without quality problems. It is necessary for every salesperson to tolerate a certain amount of quality problems. If you blame the factory blindly, it will only make things worse. If there is anything that can make up for the quality problem, it is our attitude. Once there is a quality problem, we should promptly and effectively recover the loss and the trust of customers, and show sincerity to find and admit mistakes. This is the first thing to do.
Third, self-analysis
Mentality, I have two problems: first, impatience, and second, scattered responsibilities. I need to make further adjustments and changes.
In the intense work, I often have an impatient psychological state. I tried to alleviate this situation, but the effect was not good. Psychology explains that there are many factors that lead to impatience: working environment, self-quality, living habits and working methods. Besides, I think we should start with our living habits and working methods to adjust our impatient psychological state, because the working environment exists objectively, and it is not a one-off event to improve our quality, especially our psychological quality. What I can grasp now is to adjust my working style and living habits.
Decentralization of responsibilities is an important means to improve work efficiency, but it also has its negative side. When the responsibility of a thing is shared by many people, no one thinks it is their own business. Over time, no one will pay attention to it deliberately, and I can feel it around me. I think the best way to overcome this kind of psychology is to cultivate and strengthen our team spirit. Always put yourself in a group position, because there is no me here, only us.
Fourth, the planning for next month.
1, old customer maintenance: mainly order tracking, to ensure that large goods can leave the factory on time and do a good job in autumn proofing.
2. Do a good job of payment collection. I didn't do well in this respect last month, and the feeling of perfunctory is really unbearable. From now on, I need to be more careful. As the saying goes, everything I say is groundless, and everything must be confirmed.
For new customers, we must act in full accordance with the specifications in the contract. Get the trust and support of new customers as soon as possible.
4. Insist on learning product knowledge and improve your business level. Things change all the time, and I need to constantly add new knowledge to enrich myself. Insist on going out for a walk, keep frequent and effective communication with customers, and truly understand what products customers need.
The above is a summary of my work in the first half of the year. Please advise and criticize the shortcomings.
Clothing summary report 5
I have been working for half a year. At the beginning of the new year, I am going to make a summary of my life, work and feelings in the past six months. In order to have a reasonable plan in the new year, in order to achieve better and higher results.
First of all, working in society is completely different from the previous school environment. The difference is that society is more realistic and cruel than school, and the relationship between people is mainly based on interests, such as human relations, responsibility relations and management relations. Of course, this does not mean that there is no pure friendship or friendship, but that we have clearly understood this society and human nature. To this end, we should always be vigilant, don't talk to others at will, and have reservations about people and things. Treat all kinds of relationships calmly to prevent fever.
We should take care of ourselves and be self-disciplined in life. In this world, except for a few people who really care about you, everything else is empty. So be kind to yourself and people who care about yourself. After all, only really good is really good.
Now let's talk about things at work. In the past six months, I have made progress from being completely unfamiliar at first to knowing and being familiar with this adaptive learning process, from being speechless and timid, to adaptive communication and contact, and now I can actively promote sales, although the progress is not obvious or great. But as long as people can grow and learn, they will be closer to success. Make the following summary and views on the work:
First, we should unify our thinking.
First, we should have a correct attitude.
In other words, we should cooperate well with our partners in sales. The tacit understanding is to achieve unity, not two people launching different styles. Attitude should not affect the transaction because of who is in charge and who is in charge, such as playing tricks at work or being slow to the guests. Always keep a positive attitude at work. Napoleon. Hill once said, "There is not much difference between people, only a slight difference between positive attitude and negative attitude, but it is this slight difference that determines that two people's lives will be very different in 20 years." Attitude determines success or failure. Therefore, the mentality should be straightened out.
Second, study.
It is endless learning at work or in life, learning from yourself, learning from colleagues, and learning from everything that is beneficial to you. Learn various ways to get close to guests and learn how to make a successful transaction. We should not only study, but also exchange our views and ideas with colleagues to make ourselves further. Only by constantly learning, thinking and summing up can we constantly improve and do things well.
Third, always be prepared.
After each sale, communicate with colleagues or make a summary. We should also make an analysis of this guest, analyze the reasons for success or failure, and how to deal with similar situations next time. Always be prepared, because opportunities are fleeting. Opportunities are only reserved for those who are prepared. Only by being ready at all times can we meet higher and stronger challenges.
Fourth, after sales.
After each sale, we should give our customers an after-sales explanation, because our after-sales service is also a big selling point of our company, and it can also make customers trust our brand more. Only in this way can we retain our customers and make them our repeat customers and loyal customers.
Conclusion,
When the new year comes, we should reflect on the past, sum up lessons and learn from them, so that we can go further and become stronger in the coming year. Make a beautiful vision for the future and work hard for it. Dear colleagues, let's study together and make progress together. Come on!