In addition to the overall appearance, the color of the car is the most likely factor to affect the consumption decision. According to statistics, when buying new products, 93% users will be influenced by visual factors first, and 85% of them think that color is the primary influencing factor.
In the past, personalized car paint colors only appeared in the customized services of high-end brands. Many luxury brands provide a very rich selection of car paints, including color-changing car paints, to meet the owner's pursuit of personalization. If ordinary consumers want to achieve the same goal, they can only achieve it through modification after buying a car, which is what we call the aftermarket. But this will also face the problems of uneven quality and beauty. For example, scratches after discoloration are difficult to repair or cannot be repaired to the original degree. Nowadays, with the continuous maturity and progress of science and technology, color-changing car paint has finally moved from high-end and post-market to civilian.
About "Network Grey"
Why did MG Pilot and the brand-new MG5 choose Cybergray as the first color-changing car paint? Will this color be loved by young consumers? The word "cyber" is transliterated from the word "cyber", which is interpreted as "cyber and computer" in the dictionary. This meaning appeared after the concept of Cyberpunk was accepted by the public. The movies we have seen, such as The Matrix, Ghost in the Tortoise Shell, Blade Runner 2049 and Alita: Fighting Angel, all belong to this style. Now many popular games are also set in Cyberpunk, so it can be said that these movies and games have accompanied this generation to grow up. In understanding, consumers now have no obstacles to the word network.
How was "Cyber Grey" born?
It is not easy to want a color that can reflect the cyber style and be accepted by consumers. On the premise of ensuring beauty, we should also consider whether the quality and stability can be guaranteed under the conditions of original factory mass production. At the same time, we should also consider the problems that will be faced after the sale. If the after-sales cost is too high or the technology fails to meet the standard, consumers will be discouraged. Finally, Zhangyan, a senior color designer from SAIC Technology Center, and her team gave us a satisfactory answer. Finally, the car paint named Cybergray appeared in front of us.
How to Realize "Network Grey"
After understanding the concept and process of the birth of the color Cybergray, the next step is to explore how this color is sprayed on the vehicle step by step from the designer's computer. It is necessary to mention BASF, the world's top supplier of raw materials, which has formed a very deep cooperative relationship with SAIC, providing this unique color for MG models, and BASF also provides technical support for the new painting process.
To achieve the effect of "cyber ash", it is inseparable from exquisite technology and professional color paste technology. Color-changing paint is a special material with innovative optical effects. It is based on strictly controlling the particle size and quality of substrates with different diameter-thickness ratios, and accurately controlling the coating thickness through multiple layers and various metal oxides to achieve hyperchromaticity and angular different colors.
MG used a film? Technology? 20+? Technology and BASF color paste technology, this technology adopts a special "vertically arranged chip structure" technology, through the unique chip structure, "cyber ash" can present a variety of completely different color systems on the front under the irradiation of sunlight.
In addition to the unique color paste technology, how to ensure that automobile manufacturers can perfectly present this color is also considered by BASF, which requires them to conduct professional feasibility analysis and restore the production process of target customers in their own laboratories, so as to simulate whether customers can finally produce the car paint color they need and help them improve their technology.
Editor's comment:
MG Pilotage and brand-new MG 5 use this brand-new color-changing paint to attract young car buyers, so that many consumers can get the same effect as their own color change in the later stage, and at the same time have the original quality assurance, which is a brand-new attempt. As the personalized color matching of two new cars with a price of less than 654.38+0.5 million yuan, Cyber Grey should be able to capture the hearts of more young consumers for MG. (Figure/text? Car home? Zhou Wei)