Among the Saatchi brothers, Charles is a policy maker and strategist, and his younger brother Morris is a policy executor and a shrewd tactician. In terms of external liaison, Morris is the chairman of the advertising company, while Charles only has the title of "director", although he is actually in power and everything is up to him. Perhaps this is because Morris is high flyers of the London School of Economics, and it is more beneficial for the company's business to have him as the chairman. I'm afraid this unique management system can only exist in Saatchi Brothers. If it were someone else, it would be inevitable to argue who is the "first". They are constantly expanding their strength. In the next few years, the Saatchi brothers received an advertising, public relations and consulting company almost every month, and expanded their business scope from Britain to the other side of the ocean and around the world. 198 1 year, the saatchi brothers bid 5.6 million pounds to acquire Galotte holding company and expand their territory in London. 1982, they took over new york CommScope Information Company with a huge sum of US$ 55.3 million, and obtained the management rights of this company in more than 30 countries around the world, which not only entered the American advertising industry for the first time, but also laid the foundation for their global expansion. 1983, the saatchi brothers once again spent $7.5 million to acquire Macquarie Company, and acquired a large number of innovative advertising professionals and production equipment. 1984, the saatchi brothers made two big deals. First of all, they merged Janklovich Company at the price of $65,438+$03.5 million, thus mastering a market research institution of the Saatchi brothers and adding a senior think tank and a powerful development force to the Saatchi brothers. First, the company acquired Haiyi Group at a price of $6.5438+0.25 million, which enabled the company to enter the management consulting industry.
1985, the saatchi brothers made great achievements again. At first, they bought Roland Gong * * * relationship company at the price of100000 USD, adding another arm of Gong * * * relationship to the group business. Since then, Mabro Marketing Company and Clyde Sales Company have been merged with bids of $654.38 million+400 million and $654.38 million+500 million, respectively, making the Group further enter the field of commercial promotion practice.
By 1985, the advertising agency of Saatchi Brothers Company has reached 3 billion dollars, which is 2000 times that of its early days. Operating income soared to $440 million, and the profit was 360 times that when it was established. Some people may ask, how can the Saatchi brothers achieve such brilliant achievements in such a short time? How do they raise funds? Can they touch the gold? Actually, the answer is simple. Most of their funds are not their own, but acquired and merged companies. The sagacity of the Saatchi brothers lies in using other people's money to do their own thing. Every time a company is acquired, the Saatchi brothers only need to pay the down payment, and the rest will be paid in installments, which is linked to the profits of the acquired company. As the Saatchi brothers are financial experts, the companies they choose are all well-run and profitable enterprises, which can bring rolling financial resources to the group after purchase. When the strength and influence of the group increase, banks will compete for loans, making it easier to raise funds. In this way, the Saatchi brothers snowballed and quickly became the giants of the world advertising industry. The Saatchi brothers quickly established their own advertising kingdom through various means such as mergers and acquisitions. However, they have not forgotten their foundation because of the continuous expansion of their careers-constantly making touching advertising works. On the contrary, the two brothers and the employees of the company strive for perfection in advertising planning and production for customers, which makes the excellent advertising works of Saatchi Brothers Group emerge one after another.
Saatchi Brothers Group always pays attention to maintaining the high quality of advertising creation, so it has been widely welcomed and trusted by customers. Among the 500 most influential enterprises in the world, nearly half have advertising business relations with the Saatchi Brothers Group, including Toyota in Japan, Mercedes-Benz in Germany, Nestle in Switzerland, British Airways, etc., all of which are among the top giants in this industry. In Britain, people even use the proper noun "Saatchi" as a verb, because the advertisements of Saatchi Brothers Group are of high quality. It means: the work to be done by business has its own characteristics. The Saatchi brothers realized at the beginning of their business that economic internationalization is an irresistible trend in today's world. Due to the great progress in air traffic, currency exchange, satellite TV and direct dial telephone, the whole world is gradually becoming a whole. Consumers around the world have more and more similar requirements for consumer goods. In order to adapt to this development trend, advertising companies must constantly expand their scale and attack a wider range of fields at the same time, so as to make the foundation of enterprises more solid. It is under the guidance of this concept that the Saatchi brothers have always insisted on expanding their scale and developing diversified advertising-related businesses during their development. From 65438 to 0985, the Saatchi brothers acquired a management consulting group specializing in labor remuneration in Philadelphia, USA, thus entering the consulting service industry. Since then, the two brothers have successively acquired a number of management consulting companies. Because they see that this industry with an annual turnover of more than10 billion dollars has broad development prospects and can drive the business of their own advertising companies. At present, Saatchi Brothers Consulting Co., Ltd. is one of the top ten consulting companies in the world, and its consulting service income accounts for more than 20% of the group's total income. At the same time, other businesses of the Group have been further developed. At present, Saatchi Brothers Group can provide 12 different market services (including research, public relations, etc. ) and 7 management or consulting services, which is naturally beneficial to win more customers.
As early as 1979, that is, the ninth year after the Saatchi brothers started their business, the turnover of their advertising company has surpassed that of the old JWT company in Britain and become the new overlord of the British advertising industry. However, the two brothers are not satisfied with this, but will strive for the world's first job as their next goal. 1986, the saatchi brothers did something that surprised the world advertising industry. First, they bought Baker Spiwog Company for US$ 50 million, and then invested US$ 640 million to bring Ted Bates advertising company in the United States into their own group, thus realizing the oath made by the two brothers when they started their business-to establish the largest advertising company in the world.
Before being merged into the Saatchi Brothers Group, Ted Bates was the third largest advertising company in the United States, with a turnover of several billion dollars. By incorporating this influential advertising giant, not only the reputation of the Saatchi brothers has been greatly improved, but also the position of the British advertising industry in the world advertising industry has been significantly improved. In the following year 1987, the advertising turnover of Saatchi Brothers Group reached11400 million US dollars, and the pre-tax profit soared by 77% to1900 million US dollars. In recent years, due to the prevalence of mergers and acquisitions in the world advertising industry, the status of Saatchi Brothers Group has declined, but it still maintains the ranking of the third largest advertising group in the world, and its business scope covers every corner of the world. The Saatchi Brothers Group alone accounts for as much as 20% of the broadcast time of American TV and radio advertisements. In the history of post-war world advertising development, it is rare for the Saatchi brothers to achieve such brilliant achievements in such a short time.