From June 7th to June 10th, 2023, the 19th China (Shenzhen) International Cultural Industry Expo was held. A total of 3,596 government delegations, cultural institutions and enterprises participated in the Expo online and offline, an increase of 194 compared with the previous session, including 2,688 offline exhibitors and 908 online exhibitors.
As a national, international and comprehensive cultural event, ICIF has been held in Shenzhen since 2004. Every year, there are more than 654.38 million cultural products, and more than 4,000 cultural industry investment and financing projects gather here. The exhibition covers press and publication, film and television animation, creative design, fashion design, cultural tourism, artworks, intangible cultural heritage, arts and crafts and other cultural industries.
Shenzhen Cultural Fair Culture
The mascot "Little Water Drops Wen Peng" launched by the first ICIF 19 years old. In order to make a small water drop into a brand-new digital business card of ICIF, which not only has commemorative significance and collection value, but also shows ICIF's youth and vitality, Henan, Mongolia, Yunnan, Zhejiang and other provinces have customized digital cultural IP with unique regional characteristics by combining unique cultural elements or geographical indications.
The design is based on Mu, a classic character interpreted by Chang Xiangyu, a master of Henan Opera, and its brave, intelligent and tenacious image is integrated into the mascot design. The main color of the design is red, which represents the perseverance and dauntless spirit in China's traditional virtues, and represents the auspicious color, which is in sharp contrast with the theme color blue of Shenzhen Cultural Fair, making the characters more vivid and prominent.
The above contents refer to Baidu Encyclopedia-the 19th China (Shenzhen) International Cultural Industry Expo.