With the continuous improvement of personal quality, more and more people contact and use reports, which have the characteristics of narrative language. Are you still at a loss about writing the report? The following is a sample of a market research report (selected 5 articles) carefully compiled by me, which is for reference only and I hope it will help you.
Market research report 1 Time flies, the Year of the Ox is over half. Looking back on the work in the past six months, Jinzhou District has closely focused on the goal at the beginning of the year, improved quality through learning and implemented management to promote standardization. In our work, we overcame difficulties, expanded the market, and made due efforts for the elegant brand to take root, blossom and bear fruit in western Liaoning. Basically reached the requirements of half the time and half the task. Specifically, we have made efforts in the following aspects.
First, grab the market, not afraid of difficulties.
Jinzhou area is a newly established business area after considering the business strategy of the company. * * * There are 3 salespeople. Its business scope includes Jinzhou, Huludao, Panjin, Fuxin, Chaoyang and Chifeng, with a wide geographical area and long lines. At the beginning of the establishment of the region, the market share of the company's products in the region was very low. In order to seize the market and suppress competitors, brothers in the region always keep a clear head, straighten out their work ideas and actively seek market breakthroughs. In the process of opening up the market, we earnestly carry forward the elegant "four thousand spirit", conduct a comprehensive investigation on regional construction projects, and master first-hand information, whether it is 500 kilometers from east to west or 300 kilometers from north to south; No matter tg project or key project, where there are opportunities, there are elegant salesmen in western Liaoning; Where there is competition, there is a strong saying that the elite in western Liaoning will win. At the same time, we also use various methods to collect customer information extensively, make friends with customers, communicate rationally, talk about orders wisely, and flexibly use "make friends first, then talk about business". Do a business, make a friend "and the concept of customer service, so that customers can recognize and accept our products from the use effect and psychology, and lay a solid foundation for the elegant red flag to be inserted all over western Liaoning as soon as possible." "No pains, no gains. Up to now, the output value of Jinzhou has reached 3.8 million yuan, with a market share of over 50%.
Second, pay attention to management and implement regulations.
Doing a good job in management is an important guarantee to improve business quality, and it is also the main measure to maximize work efficiency and reduce business risks. Business management can never be separated from sales, and also from various systems formulated by the company for business strategy and management objectives. In order to effectively improve the management effect, our district strives to combine business process management with the company system, stimulate everyone's work enthusiasm through management, and standardize everyone's business behavior. Mainly do:
1, grasp the management of salesman's mentality and thought. The salespeople in this area come from different places and have different backgrounds, foundations and habits. They usually have different requirements and wishes in their work and life. In addition, working in the periphery is long and difficult, and it is difficult to concentrate every day. According to these characteristics, I strive to improve the quality of several meetings every week, compare the company's requirements and culture with everyone's thoughts and behaviors, discuss and study together, create a relaxed and harmonious atmosphere, let everyone have a warm feeling of home, let everyone accept management in harmony, adjust their thoughts and mentality in mutual assistance, and always maintain a vibrant working state.
2, grasp the five single management. In order to reduce business risks, our district regards the management of five orders as an important management index, and strives to improve some problems existing in the signing of five orders according to the company's requirements, so as to improve the management quality and the repayment rate. In the first half of the year, the contract withdrawal rate in our district was 8 1%, the acceptance bill withdrawal rate was 76%, and the settlement bill withdrawal rate was 83%.
3. Restore management. In the first half of the year, the collection rate in our district was 32%, which did not reach the expected goal. However, we have not relaxed the requirements and measures for repayment, and have been working hard to improve the execution of contracts.
4. Grasp the management of market resources. According to the characteristics of western Liaoning, the customer resources and market information are combed and integrated, and targeted follow-up visits are conducted to improve work efficiency and customers' trust in elegance.
5, grasp the daily work management. In the daily management, according to the company's requirements, strictly implement the system of leave, reimbursement and meeting, actively improve the existing problems, and strive to unify the daily management work to the company's requirements.
Third, study hard and improve quality.
Learning is the eternal theme of business work. Only by constantly learning and understanding the company's business knowledge and culture can we improve our pioneering ability, tracking ability, negotiation ability and business control ability. First, through the training organized by the company, the study of business skills and business knowledge has been strengthened. The second is to strengthen the study of the company's various management systems. The third is to strengthen the study of market knowledge under the financial crisis. Fourth, colleagues learn from each other and improve together.
Fourth, the existing problems:
1, the depth and breadth of market expansion are not enough, and there are still dead ends.
2. The effect of business refund is not satisfactory.
3. Business knowledge and negotiation skills need to be improved.
Market Research Report 2 I. Basic Market Situation
Yulin building materials market, formerly known as Yulin building materials and furniture market, was invested and managed by Yulin Market Development Service Center in May 1995. This market is a large-scale comprehensive market integrating the sales of building materials and motorcycles, and it is one of the key projects planned and constructed by Yulin Municipal Government.
Second, the main problems existing in the market After a comprehensive investigation, it is found that there are four outstanding problems in the construction and management of the building materials market:
(A) the positioning of market development is not high enough to meet the needs of current social and economic development. Yulin, as a trade distribution center in Central and South China, has a long trade history and good business development prospects. The establishment and development of building materials market, due to the limitations of understanding, its development strategic positioning is not very high. It is manifested in two aspects: first, the level of market construction is not high, although most building materials dealers can return to the market, their business model still stays in booth operation, and most of the goods are low-grade; Second, the market sales coverage is not wide. At present, most of the goods on the market are sold in local and surrounding counties, with low visibility, limited radiation range, limited sales volume and low influence.
(B) policies and regulations can not keep up, and further development is hindered. The performance is as follows: First, the administrative guidance is weak, which leads to market dispersion. At present, there are still many building materials stores in Yulin that have not returned to the market. For example, the building paint shop on Park Road and other decoration materials shops, the pipe shop and lighting shop near the industrial market, the aluminum alloy (stainless steel) window (door) shop on Qingning Road and so on. The dispersion of the market is not conducive to the management of the market, the benign development of the market, and the improvement of the market grade. Second, the collection policy is too tight and all kinds of collection are too high. Owners in the industry generally report that compared with similar markets in Guangdong, such as Foshan, Dongguan, Shunde, Zhuhai, Zhanjiang and Maoming, as well as Baise and Qinzhou in the region, the similar levy in this market is relatively high, which will undoubtedly dampen the investment confidence of owners and hinder the further development of the market to a great extent.
(3) The market facilities are not matched and the service quality is not high. Mainly manifested in: First, stores (goods) are different in size and inappropriate. Owners generally reflect that small households are not enough, and large households can't use it up. Second, the steel cargo hold is not hardened, the site is uneven, the drainage is not smooth, it is muddy in rainy days and gray in sunny days. Third, there is no weighbridge facility. Fourth, the storage facilities are not matched, and the storage capacity is far from meeting the needs of the owners. Fifth, there is a lack of effective management of shipping teams. Sixth, the living facilities are not matched.
(D) the geographical location does not meet the requirements of urban development. At the beginning of listing, the geographical location was still in the suburbs. With the completion of the Second Ring Road and the expansion of the urban area, the market has now entered the urban area. Heavy (large) freight vehicles carrying building materials commodities will no longer be suitable for entering and leaving the urban market. Setting up a building materials market in urban areas will restrict its own development on the one hand, and affect the normal life of urban residents and the taste and grade of the city on the other.
Three, the construction of new building materials market should be considered several issues.
1, market positioning. The newly-built market should be built into the only comprehensive building materials business place in Yulin according to the requirements of basing itself on the present and focusing on the future, a market with specialization, centralization, wide fields, complete varieties, unified management and excellent service, a professional building materials market with taste, high grade and influence, and fully demonstrate the charm of Lingnan Trade City with Yulin's traditional location advantages. Further build it into a building materials trade distribution center in Guangdong, Guangxi and Central and South China, which is mainly based on building materials and integrates exhibition, trading, information, warehousing and service.
2. New market positioning. It is suggested to set it on the north side of the section from Beiliu intersection of the Second Ring Road to Xiushui Toll Station or near Shiziling of Miaoyuan Road. The main reason is that building materials products are mostly heavy products, which require higher transportation conditions. However, the railway and highway transportation in this area is convenient, and there are many open spaces, which are convenient for construction and use, and can also stimulate economic prosperity and employment in this area. In addition, building a new gymnasium near the market will also be quite beneficial to the organization of future commodity exhibition activities.
3. Construction scale. The new building materials market covers an area of 6.5438+0.5 million square meters, including a business area of 45,000 square meters and a warehouse area of 30,000 square meters. Commercial shops are designed in two floors, with offices and houses above and commercial shops below. The warehouse is designed as a single floor. Xinfadi Market has 1500 stores with annual sales of 500 million yuan. Products are mainly sold to southern Guangxi and western Guangdong.
4. New market investment. The total investment of the new market is expected to be 45 million yuan, of which the land acquisition cost is about 1 1 10,000 yuan and the construction cost is about 34 million yuan. Construction funds can be independently invested by the market service center, and can also be operated by attracting investment and implementing the sharing system.
5. Management and operation of the market. The management of the market can either maintain the original mode and continue to be the responsibility of the market service department, or implement the joint-stock system, and the shareholders' meeting will be responsible for the management. The management mode adopts advanced open and supermarket management, with complete goods and perfect infrastructure, realizing "one-stop" procurement and providing meticulous and thoughtful after-sales service.
Market research report 3 1, the vegetable market is set to limit rent.
The site resources of the vegetable market are mostly state-owned resources supporting public construction, and the site layout fully embodies the planning principle of taking residents' living needs as the vegetable market. For all departments that master and manage these resources, they should fully realize that the vegetable market is closely related to residents' lives and has a dominant position, and should be considered from the perspective of benefiting the people, not just as a channel to obtain more benefits. Based on this understanding, all state-owned public construction supporting resources can formulate a unified vegetable market rent standard, which shall not be higher than the social average level of vegetable market rent in the same region. Based on the average rental price of 33 vegetable markets in this sampling survey, the average daily rent is 0. 996 yuan/square meter. Although the average daily rent difference between Bangbei and Bangnan is 0.2 18 yuan, the annual rent difference is only 2300 yuan. Therefore, we think that the rent regulations in this area should not be subdivided. Supporting the public vegetable market, the maximum rent of the vegetable market in the region is RMB 1.00 per square meter, with no limit on fluctuation. This will support a standardized vegetable market. If the rent is accumulated in five years, it will be able to rebuild the vegetable market and achieve a virtuous circle. In addition, there is no provision for the rent of the vegetable market run by social operators themselves.
2. Booth fees in the vegetable market.
We believe that, first of all, there should be regulations on the business goods of rental booths, that is, the varieties of the above seven industries, such as pork and vegetables, should account for a certain proportion. According to the sampling survey, the average ratio of stalls in 7 industries in 36 vegetable markets is 8 1. 7%, basically meet the requirements. Although the proportion of seven industries in each vegetable market is different, they are almost the same as a whole. If a mathematical model is established, it can be subdivided into the proportion of goods in various industries, but considering the differences in regional level and supply and demand, it is not appropriate to subdivide the regulations. The price setting of vegetable market stalls is complicated and difficult because of the great difference. As far as the investigation is concerned, there are not only regional differences, scale differences, mode differences and business entities differences, but also market differences and variety differences. In order to solve the problem of price difference between housing stalls and general stalls in vegetable market, we consider two methods: (1) set a benchmark price according to lots, standardization and non-standardization, and allow floating ratio. According to the survey, the general rental fee of room stall operators is about 1.500 yuan/month, and the highest rental fee of pork is 1.900 yuan/month, but it is not representative. Generally speaking, it is feasible to set the rental benchmark price of room booths in venues as 1500 yuan. Considering the cost of establishing a standardized vegetable market and the direction of encouragement, the rental fee of its room stalls is allowed to rise by 20% on the basis of the benchmark price.
If the average rental price is based on the survey, the upper limit of the rental fee (standardized counter) can be set as follows: pork stall 1 000 yuan (excluding the room rental price), egg stall 750 yuan, seafood stall 800 yuan (all seafood stalls are rooms), average vegetable stall 600 yuan, bean products stall 920 yuan, divided poultry 820 yuan (all live birds are rooms) and fruit stall 65438+. The biggest disadvantage of this benchmark price is that the average booth price has drowned out the differences in market facilities and management norms, and some non-standardized vegetable markets below the average booth price have benefited from it, which is not conducive to the development trend of the vegetable market. (2) According to the operating cost of the vegetable market, the price department shall declare by street, and the Economic Commission and the price department shall jointly set up an audit team to review the pricing of booth fees in seven major industries in each vegetable market. The advantage of this method is moderate precision, which can not only control the cost and surplus of the vegetable market to a certain extent, but also make the government's expenditure for developing the vegetable market more effectively controlled.
3. The guiding price of vegetable market.
Canceling market charges, reducing market rents and standardizing booth charges should be transmitted to vegetable prices, with the ultimate goal of showing the government's concern for people's livelihood and benefiting the people. How to transform the government's concept of benefiting the people into the immediate interests of the people under the conditions of market economy, we consider introducing the guidance price of non-staple food industry or vegetable market to regulate the commodity price of vegetable market. Through the function of serving the society, the government and the enterprises, the "today's guide price" of the main non-staple food is formulated. The vegetable market can implement the highest guide price of the day for representative varieties such as pork, aquatic products and vegetables according to the market conditions of non-staple food, and it is not allowed to break through. Market operators sign the Vendor Convention for each vendor who enters the market, and promise this clause in the form of an agreement. The highest guiding price of representative non-staple food varieties shall be announced by the vegetable market operators on the same day according to the market commodity prices and appropriate gross profit. The gross profit of representative varieties can be stipulated accordingly, such as pork plus 10%, aquatic products 20% and vegetables 30%. This measure can be piloted in mature vegetable markets and then gradually promoted.
4, the vegetable market to implement the "one fee system".
In our investigation, there is a phenomenon of irregular charges in the vegetable market. Some administrative departments overcharge and bundle charges, and some business units use administrative charges to collect fees from stall owners. Market operators also share the expenses of stall owners according to their own abilities, so it is necessary to implement unification by collecting a "one-fee system". In the case that the industrial and commercial management fee, electronic scale inspection fee, four pests removal fee, fire protection and public security defense fee are paid by the government, there are utilities (settled by the table), garbage cleaning fee and electronic scale use fee involved at present. The allocation of these expenses can be settled together when the stall owner enters the site, and the "one-fee system" is implemented when entering the site. In addition, there will be no cost sharing. In addition, for the garbage clearance fee, we can consider re-checking the base. From visiting the nearby vegetable markets in Luwan, Minhang and Changning District, it is known that the annual "garbage clearing fee" of Changning Yuping, Luwan Taikang and Minhang Lian is 7000 yuan, 19200 yuan and 8640 yuan respectively. In contrast, the garbage clearance fee is much lower than ours. Considering the vegetable market,
5. Long-term management of vegetable market.
The management level of the vegetable market is uneven, and the personal qualities of stall owners are also different, which leads to the relatively complicated management objects of the vegetable market. If there is no effective mechanism and it is difficult to form a long-term effect, then the government's capital expenditure considering the interests of people's livelihood cannot be effectively implemented. Faced with this situation, from the perspective of effective and long-term management, the district economic commission can take the lead in formulating the Measures for the Management of Standardized Vegetable Markets in the whole region, start with standardized vegetable markets, design an operation mechanism of "management standards" that conforms to the actual situation of our region, make the implementation rules of the Measures for the Management of Standardized Vegetable Markets clearly defined, and organize the field directors and market managers to learn, which is more penetrating, so that the management of vegetable markets can be followed by rules, and offenders will be punished according to the rules. It can also be used as the basis for year-end assessment of standardized vegetable markets and the management standard for standardized transformation of non-standardized vegetable markets. In addition, it is still necessary to reserve the vegetable market set up by individual social forces, which will play a positive role in promoting the development and long-term management of regional vegetable markets.
Market research report 4 IKEA was established in Sweden on 1943, and the IKEA group in Sweden has become the largest furniture and household goods manufacturer in the world, with sales mainly including about 10000 products such as chairs/sofas, office supplies, bedroom series, kitchen series, lighting series, textiles, cookware series, home storage series and children's products series.
IKEA has 365,438+065,438+0 stores in 38 countries and regions around the world, including 65,438+04 stores in Chinese mainland. Ikea's purchasing mode is global, and it has established 16 purchasing trade zones around the world, including three in Chinese mainland, namely South China, Central China and North China. The purchase volume of IKEA in China has already accounted for 65,438+08% of the total, ranking first in the purchasing countries of IKEA. At present, China has become the largest purchasing market and one of the most important business growth spaces for IKEA, and plays an important role in IKEA's global strategy. Ikea's purchasing concept and supplier evaluation mainly include four aspects: continuous price improvement; Strict supply performance/service level; Good quality and healthy products; Environmental protection and social responsibility.
The real core of IKEA brand is to make customers become brand communicators, not rigid advertisements. It is not just a shop, it is a religion; Not selling furniture, but building dreams for you. In order to do this, IKEA not only provides extensive, beautifully designed, practical and low-priced products, but also combines products with public welfare undertakings.
Ikea's business philosophy includes: good life, product range, low price and Swedish tradition. In most cases, beautifully designed household items are usually provided to a few people who can afford them, while IKEA's business philosophy is to provide a large number of beautiful and practical household items that ordinary people can afford. There are many kinds of IKEA products, which are divided into several aspects. First, IKEA products have many functions. Secondly, there are many styles of IKEA products, and romantics will find what they need like minimalists. Finally, at the same time and at any time, there are a variety of products with harmonious functions and styles. No matter which style you like, there is always something for everyone. Echoing its business philosophy, the basic idea behind all IKEA products is low-cost, diverse, beautiful and practical household items. At the same time, all IKEA products are developed in Sweden. Through the choice of colors and materials, although IKEA products are not the most popular, they are modern, practical, beautiful, people-oriented and child-friendly, representing a fresh and healthy Swedish lifestyle.
Situation analysis
First, advantages
1. You can become a member for free, and the membership card can be used immediately;
2. Provide "shopping guide" and paid shopping bags;
3. As a global brand, IKEA has satisfied the psychology of white-collar workers in China;
4.4 Every corner and business philosophy. IKEA stores are full of exotic cultures;
5. IKEA furniture is characterized by customers' self-assembly, free large-scale publicity publications and free choice. Attracted the attention of many intellectuals and white-collar workers;
6. Provide intimate services, such as: maternal and child room, free use of wheelchairs, etc. To meet the different needs of consumers;
7. Excellent product quality makes IKEA attract more new customers and stabilize old customers.
8. Clear aisles, clear signs, complete products, reasonable layout, good details and diverse brands;
9. Use the end-to-end effect of to deepen the experience impression of consumers.
Second, the shortcomings (w)
1. There is no receptionist at the entrance, only the marked instruction steps, and no one introduces how to operate;
2. The top floor decoration is too frugal and lacks aesthetic feeling; The wall part is a simple cement coating;
3. In the rest area at the door, every commodity is marked with a price, which will give people an uncomfortable feeling;
4. The toilet is sitting and not sanitary enough;
5. If you want to buy something purposefully, it is difficult to find it without a clear explanation;
6. There are fewer service personnel, and the understanding of the products depends on direct viewing and labeling, so the traffic is inconvenient;
7. Do not provide free delivery and installation services;
8. There are few safety exits and fast lanes, and the exits go straight up and down, which is very inconvenient;
9. It does not meet the consumption habits of domestic customers, and the model needs to be improved.
Three. Opportunity (o)
Compared with the traditional furniture sales model in China, this model of IKEA is relatively new in China. By giving customers an experience model, customers can spend in the experience, which greatly stimulates potential consumption. As the only home market in Ningbo that adopts this new sales model, it has strong market competitiveness and broad market prospects. At the same time, it is located in the suburb of Ningbo, with low land price and good cost advantage, and is located in Yinzhou business district, with large consumer groups and strong purchasing power.
Four. Challenge (t)
The home market in China is growing day by day, and there are many furniture markets in Ningbo. Competitors with IKEA include Red Star Macalline, Ningbo Furniture Chamber of Commerce, Lu Jiu Furniture, Tianfu Tea Tesco Store, Redwood Furniture Mall, Huamei Furniture Market, Beautifying Furniture Market, Ningbo Sanqiao Furniture Market and Dong Zhe Home Decoration Market. Moreover, domestic customers have not fully recognized and accepted this new sales model, so it is difficult to get large-scale promotion and development in a short time.
Market research report 5 I. Significance of research
With the rapid development of Internet and e-commerce in recent years, online shopping has gradually become a popular shopping method. At the same time, it also brought the prosperity and development of the express delivery industry. When shopping online, no matter which seller we buy goods from in China, it usually takes only a few days from order generation to receipt. Moreover, this time is gradually shortening. The shortening of arrival time has promoted the development of online shopping. On the contrary, the development of online shopping has also promoted the large-scale development of the express delivery industry. These two industries promote each other, which makes them more and more closely related to our daily life. Therefore, our group chose this express logistics, which is closely related to everyone's life, as the research object to show you the actual operation process from the delivery of goods to the arrival of goods. And learned from it:
How to ensure that the express mail will not be damaged or lost during the transportation of 1 courier company?
2. Handling methods and precautions of express mail in the process of logistics.
3 the characteristics of various modes of transportation in the process of logistics.
How to realize the synchronization between the actual transportation situation of express mail and the system query information in the logistics process? 5. Arrival acceptance of express mail.
Second, research methods.
In this research activity, we used questionnaires and interviews to conduct research with the light research group. In the investigation, we visited the site, analyzed and processed the collected data, and actively searched the internet for information, and reached a reliable conclusion. In this research activity, a few of them used observation, and some of them quoted second-hand information. After our integration, we finally reached the research conclusion of our group.
Third, the results of environmental investigation.
1, overall environmental analysis
At present, the express delivery industry in China consists of two parts: one part is the domestic express delivery market, with the China postal department controlling 40% of the market share, and the rest is occupied by private and Hong Kong-funded express delivery enterprises, among which SF Express, a Hong Kong-funded express delivery company, has the largest operation scale. Among private enterprises, a number of large and medium-sized excellent express delivery enterprises such as SF, Shentong and ZJS are thriving, but the number is still small. Private express delivery enterprises are mostly small, scattered and weak. Poor mutual trust and coordination, mainly regional express delivery business. Second, the international express delivery market is controlled by large service providers such as DHL (DHL), FedEx (FedEx), TNT (Tiandi Express) and UPS (United Parcel Service). Although China Post EMS controls a small part of the international express delivery market, private express delivery enterprises indirectly transfer international express delivery to DHL, FedEx, TNT and UPS for external sales, and actually still rely on the channels of the four major networks.
Experienced the baptism of the financial crisis, China's express delivery business volume reached 830 million pieces in the first half of 20XX, up 18.9% year-on-year. Among them, the express delivery business in the same city was 65.438+0.9 billion pieces, up 6.5% year-on-year; The express delivery business volume in different places was 590 million pieces, up 26.7% year-on-year; The international, Hong Kong, Macao and Taiwan express delivery business volume reached 50108,000 pieces, down 6.0% year-on-year. The revenue of express delivery business was 26,543.8+0.36 billion yuan, up 65,438+0.3% year-on-year. Among them, the revenue of express delivery business in the same city was 65.438+0.56 billion yuan, a year-on-year increase of 3.5%; The revenue from off-site express delivery business reached 65.438+0.203 billion yuan, up 654.38+09.5% year-on-year; The international, Hong Kong, Macao and Taiwan express delivery business revenue was 6.73 billion yuan, down 5.3% year-on-year. Compared with 20XX, the business growth rate has slowed down, and the international express delivery business is still declining, but the decline is slower than that at the beginning of the year.
With the arrival of the new Postal Law and the Detailed Rules for the Implementation of the Postal Law, 20XX will become a turning point in the development of the express delivery industry in China, and the overall situation is optimistic. In the revised draft of the new postal law, the monopoly of letters is the focus of attention. The new Postal Law is a qualitative law for letters, while the new Detailed Rules for the Implementation of the Postal Law is a quantitative law.
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