In a message released by Xicha on its official Weibo account, Xicha announced that the activity of adding happiness will last until June 65438+February 3, 20231. During the activity, consumers can get two cups of fresh tea for free as long as they show their marriage certificate in the store that day.
The event was launched as early as June 2, 20221day and was welcomed by consumers. Within a month, nearly 65,438+00,000 couples in stores all over the country received a cup of happy tea for free. In order to bring happiness and happiness to more people, Xicha not only expanded the scope of activities, but also launched the preferential business of wedding group meals.
The reason why tea is favored by young people
Identify the advantages of subdivided categories, and quickly enhance the competitiveness of products with real materials through bold investment in products. Before loving tea, there were all kinds of milk tea, and some of them also achieved good results.
Iterate quickly and continuously improve the taste. Repeated experiments, and the use of social media such as Post Bar and Weibo to study customer evaluation, only to find milk tea that is more suitable for young people's tastes. In order to achieve the best taste, after repeated experiments, the original cheese milk tea was made.
Hi tea can be liked, and the most fundamental thing is of course the product. Xicha is very willing to work hard on products, such as peeling fruits by hand, building its own organic tea garden, and constantly innovating. It has such sincerity that we naturally like it.