Launch preferential activities
In some areas, the purchase of commercial housing can enjoy the same water, gas and heating price policy as residential housing.
A few days ago, Chengde, Hebei announced at the real estate exhibition fair that it would further provide space for development enterprises to display high-quality real estate, and specifically put forward that commercial housing should be enjoyed by the people, and the purchase of owner-occupied apartment projects should enjoy the same policy of residential water, gas and heating prices, while the commercial attribute policy remains unchanged. Reduce the down payment ratio, the down payment ratio of the first suite of ordinary houses is 20%, and the down payment ratio of the second suite is 30%. The amount of housing provident fund loans will rise by 20% when purchasing new passive self-occupied houses with ultra-low energy consumption or newly-built self-occupied houses fully decorated with two or more green building standards.
Some areas give financial subsidies to intermediaries. On July 8, Zhangshu City, Yichun City, Jiangxi Province issued a notice on several measures to promote the healthy development of the real estate industry in Zhangshu City. During the period from July 1 day in 2022 to February 1 day in 2022, registered intermediaries will give a financial reward of 1000 yuan for each set of commercial housing sold. In addition, according to this policy, during the period from July 1 day to February 3 1 day, 2022, new commercial housing will be purchased in the urban planned built-up area (subject to the time of online contract signing), and 300 yuan/square meter subsidy will be given to those who purchase housing for the first time; If you don't buy a house for the first time, you will be given a subsidy of 200 yuan/m2. Families that meet the national policy of two children and three children will be given subsidies of 300 yuan/m2 and 500 yuan/m2 respectively for purchasing new commercial housing with their household registration books. The purchase of non-residential commercial housing is subsidized by 300 yuan/m2.
Recently, Chizhou, Anhui, Dezhou, Shandong and other places released the news of holding exhibitions, and cooperated with the promotion of preferential activities, mainly including deed tax subsidies, housing subsidies, issuing consumer vouchers, and reducing the down payment ratio. Among them, 100% deed tax subsidy is given to the purchase of new houses in the 9 th district of Harbin's main city; The purchase of second-hand houses will be subsidized by 50% deed tax.
The policy effect is gradually emerging.
According to data from the Central Reference Institute, since July, nearly 70 cities have issued policies to stabilize the property market. Various localities have implemented policies to promote the healthy and stable development of the real estate market.
The effect of the policy of stabilizing the property market has gradually emerged, and the property market transactions in some areas have shown a more obvious recovery.
On July 24th, Yichun, Jiangxi Province, said that the Housing and Urban-Rural Development Bureau of Zhangshu City, based on the city's policies and combined with the actual market situation, drafted "Several Measures for Promoting the Healthy Development of the Real Estate Industry in Zhangshu City", aiming at earnestly implementing the requirements for the regulation and control of the real estate market in provinces and cities, starting from six aspects, namely, implementing the housing purchase and sale subsidy policy, optimizing the supporting planning of real estate, increasing financial policy support, expanding the channels for destocking, promoting the development of the real estate industry and optimizing the government environment. Among them, the housing sales subsidy policy has strong pertinence, strong subsidies and great repercussions. Since the document was issued, the sales effect has been significantly improved compared with last month. Up to now, the sales area has increased by 64% and the sales volume has increased by 65%.
Yan Yuejin, research director of the think tank center of Yiju Research Institute, said that the effect of stabilizing the property market policy was gradually transmitted to the market, and market confidence was gradually improved. It is expected that the market will improve significantly in the fourth quarter.
The enthusiasm of housing enterprises for land acquisition has increased.
With the gradual stabilization of sales, the enthusiasm of housing enterprises for land acquisition has recovered. On July 25th, Shanghai began the second round of land auction this year. On the first day, the 17 plot was successfully sold without a first-class auction. Some plots of real estate enterprises are more enthusiastic about bidding.
Judging from the recent announcements issued by listed real estate enterprises, many real estate enterprises have improved their enthusiasm for land acquisition, and some real estate enterprises have a higher amount of land acquisition.
According to the announcement of Lujiazui, Shanghai Jiachuan Real Estate Co., Ltd. (hereinafter referred to as "Jiachuan Real Estate"), a wholly-owned subsidiary, won the plot PDP0-0706, Unit C06-03, Chengnan Community, Chuansha New Town, Pudong New Area, Shanghai on July 25th, 2022 with a land transfer area of 63,675.3 square meters, a listing price of 4.358 billion yuan, a transfer period of 70 years and a plot ratio of 2.0. According to the company's introduction, this plot is located at the gateway of Chuansha New Town, adjacent to plots C04- 12, C04- 13, C04- 14 and plots C06-0 1 and C06-02 already held by Jiachuan Real Estate. It is expected that this plot will form a good interaction with the above plot.
On July 25th, Shanghai Chengtou Land (Group) Co., Ltd., a wholly-owned subsidiary of Chengtou Holdings, won a plot in Xinjing Town, Changning District, Shanghai, with a transfer area of 23,047.8 square meters and a transfer price of about 2.763 billion yuan. The construction area of affordable housing in the transfer parcel should account for more than 8% of the total planned residential construction area of the transfer parcel, and the green space rate is 35%.
Zhang Kai, head of the Land Division of the Central Reference Institute, believes that the high-quality plots in the core cities are sought after by real estate enterprises, and the development speed of high-quality plots is faster, which is more attractive to real estate enterprises.