After 20 years of grinding a sword, from 5 1.com to Shi Zhi Science and Technology, what made the entrepreneurial coffee "Wang Xinghua" successful?

This issue of "Big Coffee" is jointly held with the famous business magazine "Coastal Entrepreneur", and we have the honor to invite our guest: Mr. Wang Xinghua, founder and CEO of Shi Zhi Science and Technology.

Founder and CEO of Shi Zhi Science and Technology Co., Ltd., graduated from Science and Technology Information and Technology Management Department of University of Science and Technology of China. Hunan Xiangxiang, a middle school student, studied in the famous Dongshan School. He has more than 20 years of entrepreneurial and management experience in the Internet and IT industries.

199 1 7 joined the work and worked in the Institute of Physics, Chinese Academy of Sciences. 1997 started his first venture; In 2005, I met Mr. Pang Shengdong through the Internet, and co-founded 5 1 online community and 2345 website navigation. 20 14, Shi Zhi science and technology co., ltd was founded again.

Last weekend, we invited Mr. Wang Xinghua to do an interview and mentioned "Why did you quit your job and start a business?" Mr. Wang said with a smile, "He is a restless man." It's probably such a "bold but cautious" heart, so I began to look for the entrepreneurial market at 1993. It was not until 1997 that I started my first business and founded two network companies that combined software development and agency: Hengxin Dacheng Company and Yiwangda e-commerce platform. Later, he and his partner had differences on the strategic development of the company. He handed over the company to his partner when he was young. Although the company brought him a certain value return at that time, he missed the opportunity to become a successful first-generation Internet company in China because he was young and didn't know how to persist.

Summing up that venture, Mr. Wang Xinghua said, "There are two reasons: 1, and entrepreneurial partners are very important. 2. When starting a business, I was young, inexperienced and didn't know how to persist. "

After leaving the first company, Wang Xinghua is still looking for other business opportunities. In 2005, Wang Xinghua met Mr. Pang Shengdong through the Internet and was attracted by his super professional ability and broad vision. Among more than a dozen partners, Wang Xinghua's rich Internet experience and software development skills also attracted Peng Richeng. Two people with very high comprehensive ability and complementary ability hit it off like this. In the words of Mr. Wang Xinghua, "We fell in love at first sight just like falling in love, so we met." Then they created the 5 1.com network community and the 2345 website navigation website together.

5 1 The network is developing rapidly. In 2008, Shi Yuzhu, the "giant", bought 25% of the shares of the enterprise for $5 1 10,000, and the enterprise entered its peak period. However, this time entrepreneur Wang Xinghua also quit halfway.

For this venture, Mr. Wang Xinghua mainly expressed two points:

1, found a good partner, but at that time, the team was not well prepared, taking Tencent as a competitor, but did not prepare enough competitive capital, which hindered the later development of the enterprise. This seems to be a pity.

2.5 1 network has been transformed and adjusted in time. Now the 2345 navigation website has been listed, and the 5 1 network will be listed soon. Although I am no longer in the team, as long as other colleagues do a good job in the enterprise and lead the enterprise to a better height, I will be very happy and proud of 5 1.

Mr. Wang Xinghua has more than 20 years of entrepreneurial and management experience in the Internet IT industry. 5 1 net was originally devoted to the social field. In this regard, we specially asked Mr. Wang Xinghua's views on the new social model "Hongbaojun":

The emergence of Hongbaojun APP is gradually changing our social way, with more detailed scenes, more interesting social interaction, more efficient information acquisition and a value orientation for everyone. At the same time, this APP provides enterprises with integrated marketing and interactive marketing services in social scenes, and realizes fast word-of-mouth communication, customer management, advertising and other services for enterprises.

After learning about the emergence of this new social networking, Wang Xinghua said: I am very optimistic about this product, and expect that value networking will be a trend in the future. At the same time, for this new social way, I give two suggestions: "improve user activity, accurately locate customer groups, and deeply tap user needs."

With years of pioneering and management experience, Wang Xinghua has a keen eye for the world's cutting-edge technology. 20 14 when chatting with American college students, he keenly noticed that intelligence is quietly entering the home market, and intelligent furniture is the inevitable trend in the future. After careful investigation and understanding, he decided to set up a company to join the Internet of Things and lead the development of smart homes. Shi Zhi Science and Technology Co., Ltd. was established.

Years of experience made him full of confidence in this adventure. As far as partners are concerned, Wang Xinghua only chooses the best. In product strategy, he is both bold and cautious. Shi Zhi Science and Technology's first product, "Shi Zhi P 1 Smart TV Socket", was launched in May 201May. Mainly used in TV sets (set-top boxes, stereos, etc.). ). While satisfying the function of traditional socket, it can intelligently identify the TV state, automatically cut off the power, and is safe. The reputation on the Internet is very good, and the repeat customer rate and recommendation rate are very high.

At the same time, the company's second product, Shi Zhi C 1 bedside colorful smart charging treasure, has started crowdfunding in Taobao, which is a new generation of consumer electronic products integrating gesture control, integrated LED atmosphere lighting and intelligent fast charging technology.

Shi Zhi's S 1 Intelligent Music System also won the German IF Design Award, which was launched in time to keep pace with the market. It is estimated that this intelligent music system will be experienced by the end of 20 17 or 20 18.

In the interview, Wang Xinghua, CEO of Shi Zhi Science and Technology, revealed: "The production cost of our products is much higher than that of ordinary similar products, but the price is very close to the people, because we pursue the ultimate product quality, which is a long-term development plan of an enterprise."

From 20 14, when he first came into contact with the smart home market, Mr. Wang Xinghua said that the pace of smart home was slower than expected, and it had not been fully popularized. But as always, he recognized the space of the market, and at the same time realized that the prospects of the market were limitless. Whoever can seize this opportunity will be the leader of the smart home market in the future.

Shi Zhi Technology Co., Ltd. is headquartered in Shanghai, with branches in Shenzhen, Guangdong and Silicon Valley, USA. Wang Xinghua said: "In this enterprise development plan, the biggest challenge is to control the time rhythm and preparation resources of the market explosion point. If we develop too fast and the market is not mature enough, we may try to pay the wrong amount; And if the pace of development is too slow, but the market has broken out, then the opportunity will be missed, and the biggest fruit will not be picked in this fiercely competitive market. So it is very important to control the market, but we are not confused about this venture, and we are confident to do it well. This time, we have the best team, experience and technology. "

Wang Xinghua predicts that the smart home market will explode in the next 1.5 -3 years. By then, smart homes will develop like internet e-commerce, which will be the most important opportunity for enterprise development.

Few people are born to start a business, but first you dare to try, which is the first step to success. People who want to start a business must first have a skill, then enlarge, dare to try and practice, and may fail in the end, but it doesn't matter, accept the result, because the process is the most important. If you have tried and practiced, you won't regret it.

For entrepreneurs, Wang Xinghua put forward the most pertinent suggestions:

Only by finding excellent partners and excellent people can generate spark success. The top ten people you are looking for will determine the scale and success of your future career. Their major and personality may be different, but they must be excellent, because the initial personnel are the genes of the enterprise, which affects the future development of the enterprise.