Five successful methods of novice shopping guide: First, everything is difficult at the beginning: don't be afraid.
In fact, entering any unfamiliar field and industry will face the above problems. If people who have experienced it can explain the problem clearly and effectively avoid the recurrence of the situation, many people who have experienced it will often sigh: Alas, if I had known this, I would not have been afraid.
The author has contacted the shopping guides of different industries and enterprises, and they always show a mature and fearless mental state in front of the author. Once, while shopping in a department store, she was stopped by a clerk who promoted a brand of non-ironing shirts made of new materials. I was very interested in this new material, so I stopped and picked up a shirt to watch. At this point, the clerk asked me the size I needed.
I was surprised and thought, I'm not going to buy it. So, immediately asked, what are the advantages of this new material shirt, she immediately answered. Later, I asked, why is this effect? Is this new material really so good? Could it be a lie? After a series of rhetorical questions, the clerk seemed a little nervous and began to be tongue-tied. At this point, an elderly shop assistant came over and explained it to me clearly. Of course, I finally found an excuse to leave.
I think the young shop assistant in front must have received the same professional knowledge training and education, and she must be very aware of the advantages of this new material. However, she lacks fundamental self-confidence and is afraid of saying the wrong thing.
This is the biggest difference between a novice and an old shopping guide. They are inexperienced and afraid of failure. However, how can we accumulate experience and gain success without experiencing too many failures?
So, novices please don't be afraid. You should know that the customer you are dealing with is also a novice, and he has no idea about the advantages of your product. Even if you say something wrong or do something wrong, it will not be easily found and recognized. So, what are you afraid of?
The author suggests that many times, shopping guides need to change their concepts. If you buy someone else's product as a customer, your knowledge and understanding of this product is just a blank. So, how can you know if what others say is right or wrong?
After figuring out the positioning, you can enter a new industry smoothly through simple product knowledge learning and shopping guide skills learning, and fear is just a window paper.
Method 2: Avoid empiricism: Don't be self-righteous.
When some shopping guides have completed the role transformation from layman to expert, they will encounter the first development bottleneck in career planning: self-righteousness. Always think that this kind of practice and behavior is correct, or blindly think that some of the original practices can still be innovated and refined. As everyone knows, it is in this series of innovations that many shopping guides fall into the false trap of opportunism.
After analyzing this behavior, the author thinks that it is the personal subjectivism and empiricism of the shopping guide in the early stage of development, which is caused by his inner success.
Next, we will use several means to avoid and prevent this kind of mistake from happening again.
The first step: solid basic skills. As we all know, tall buildings must be grounded. If you are not practical, you will have no problem in one year, and problems will appear in two years. Therefore, for shopping guides, before starting to contact this thing, we must understand the most basic knowledge, such as product knowledge and shopping guide skills, so as to obtain the function of gathering wealth.
Step 2: don't believe in the quick method; Everything goes through a process from failure to success, and everything goes through a process from naivety to maturity; So, don't believe there are any quick-acting drugs. People who learn English quickly in one month are not at the same level as those who learn English gradually in two years. Therefore, don't think that if you are extroverted, you will master the shopping guide skills faster than others. Everything should pay attention to the accumulation from quantitative change to qualitative change, which requires a process.
Step 3: Fail many times. Here, it is not to encourage all shopping guides to let go of their guests casually, nor to try not to fight for them. It means being able to treat failure with a normal heart. Don't feel guilty about losing a consumer because of unclear words or inadequate explanations, but be good at finding shortcomings from the root causes of failure, and it's not too late to make up for them next time. Shopping guides face different groups of people and different types of consumers every day. What are they afraid of if they fail once? Start over.
Success method 3. Experts become miscellaneous: you can't have a crush on a flower.
We don't advocate training shopping guide experts. We hope to have a large number of social elites, who should know everything and be able to speak. This problem can be clearly understood by giving an example of Beijing's brother.
Brother Beijing should be the lowest figure in society, but the people he contacts are very complicated and have different levels, but he can chat with every passenger and brother Beijing. Knowing astronomy and geography above, knowing yin and yang and five elements below, ranging from social, economic, political and cultural events to daily necessities and privacy. So when I took a taxi in Beijing, I didn't feel that the road was long, nor did I feel that time passed slowly. I only drive fast in Beijing. Why, it's too hidden to listen! At this time, brother Jing was a social sage.
Of course, this is not to let the shopping guide talk endlessly like his brother in Beijing, and then he is busy chatting when the business fails. Instead, shopping guides should be flexible in their daily shopping guide work, and they can throw out different types of introduction languages when they meet different types of consumers, so as to make targeted introductions and reduce redundant information in the introduction process.
So how to become a social sage, I think we need to cultivate consciously through the following two efforts.
On the one hand, accumulate all kinds of knowledge. This kind of knowledge includes product functions, shopping guide skills, speaking styles, self-dressing methods and so on. You don't have to be an expert in a certain field, but absorb as much knowledge as possible and build your own database. For example, the refrigerator shopping guide can't just know the relevant knowledge of the refrigerator. It is also good to pay proper attention to color TV, and it is better to get in touch with some news of social life. By then, your potential consumers will extend to color TV counters, even some people who have nothing to do with shopping malls.
On the other hand, pay attention to the timely and targeted output of all kinds of knowledge. It is useless when you have a lot of knowledge. The last key step is that you should be able to input the information stored in your stomach and brain in a targeted way. For example, an uncle came to buy a microwave oven, and his face was sallow. When asked, he had a stomach problem. At this time, you happened to know a few small remedies of Chinese medicine. It's a good thing that business is inhuman after talking to uncle! Of course, there are many related examples, and the key is that you can draw inferences.