First, arouse the interest of customers.
There are two ways to communicate with customers. One is that we actively communicate with others, and the other is that others come to us. For other people who come to see us, they often know something about us through other channels before consulting us. For this kind of communication, we just skip this step, just as everyone who has done Taobao knows that ordinary customers are interested in products when they come to consult.
Here is mainly about our active communication with people. Some customers often look at our circle of friends after joining us, but they just don't talk. At this time, if there are fewer people who are passively consulting, we can take the initiative to contact.
If you take the initiative to contact, you must be able to attract the attention and interest of others, so that he will respond positively to you. Nowadays, many people in the circle of friends like to send blessings, make others like them, ask others for red envelopes, advertise directly and so on. In the era of short messages, the effect was not bad, but now it is not good, because everyone sends it frequently, and the recipients are no longer interested in it.
There are others who like it Why should others praise you? Besides, if you want a red envelope, it means a good relationship. You sent a message for it. If you are not embarrassed, people will not be happy to give it to them. You can only say that this is a good way to practice friendship. For ordinary friends, others will alienate you when they see this.
Second, enhance trust.
After talking to each other earlier, the following is to gain each other's trust. As we all know, you can gain trust by making friends and commenting on others. In fact, you can gain trust when you communicate. There are two points to gain trust, one is emotional trust, the other is professional trust.
Emotional trust, as many promotional books say, should talk about each other's interests, help each other with your heart, communicate more and so on. When a friend of mine first made a promotion, he was selling sanitary wares and communicating with the salesman of the same seller's products. We don't compare who sells products, but who communicates with customers for a long time. Emotional trust means talking about something that has nothing to do with the product.
For example, the other person's children, work, problems encountered, interesting things happening around you, etc., all of which can make customers emotionally recognize you and feel trusted.
Professional trust is easy to understand, that is, you should make customers feel that you are professional in the product industry you sell, and you can give them professional guidance instead of knowing nothing, so that customers can find you to solve problems, such as skin care problems, how to get acne on your face, what factors to pay attention to in daily life, how to solve these problems, which products can't be used, which products should be used more, how to contact green juice and so on. Let customers admire you from the heart through these.
Third, recommended products
In front of you, you have won the trust of customers and understood their needs, and then you recommend products to customers. We all have products and comprehensive functions, but the focus of customer needs is different. We will focus on the efficacy of our products and the efficacy of solving customer problems according to customer needs. We will talk more about why we can solve this problem and what the principle is.
The efficacy principle is finished, and some successful cases need to be shown. Show the cases of old customers who had similar problems with customers before, and make them believe that we can cure others, then we will definitely cure you. At this point, customers often carefully consider whether to buy from you.