1. The company has insufficient research on the target consumers of products and inaccurate judgment on the size of the target market space, which leads to incorrect market positioning of the company, ineffective marketing strategy and being at a disadvantage in the market competition of similar products.
2. The company lacks timely and in-depth research on the target market, and fails to adjust products or services in time according to changes in market demand, resulting in a smaller market share of products and a decline in the company's operating income year by year.
3. The company lacks marketing channels and sufficient understanding, and does not know how to provide new potential market opportunities to enter the market.
Official website learned from CUHK Consulting that CUHK Consulting can conduct a comprehensive research on target consumers through questionnaires, interviews, discussions and observations, and analyze the consumption psychology, consumption behavior, consumption demand, consumption motivation, consumption decision-making process and information acquisition channels of different types of consumers. , so as to help customer companies clearly understand the needs of consumers. Fully evaluate the attractiveness of product market segments and the competitiveness of the company in each product market segment, scientifically analyze product positioning and target market positioning, formulate corresponding product sales strategies, and reduce the wrong decisions of customer companies in product selection and market selection. An in-depth analysis of the purchase behavior patterns and market performance of target consumers can help enterprises understand their own consumers and evaluate their market competitiveness, and provide important decision-making basis for clarifying the company's product positioning, grasping the consumer demand trend and how to enhance the competitiveness of enterprises.