How to find customers in sales

Finding customers is not only the first step in the sales process, but also the basic skill of sales. If a salesperson doesn't discover the customer's sales skills, he can't effectively explore the market and accumulate his own resources. First, use the sales skills of old customers to new customers, and find ways for customers to become new customers by asking old customers to introduce people they know. This sales skill of finding customers is often used in real estate sales skills and automobile sales skills, because these sales quotas are relatively large and customers have a strong sense of risk. If it is introduced by an old customer, the trust of new customers will be higher, saving the trouble of winning the trust of customers in the early stage. In order to improve the enthusiasm of old customers to provide new customers, many sales organizations adopt the method of rewarding old customers. The second is to use the marketing skills of general interview to find customers who have just entered the advertising company. In order to survive, adopt this method. He copied down the list of potential customers in the phone book and then called one by one to sell them. General interview is a common method. This sales promotion technique follows the "law of average". For example, if you visit 10 potential customers and 1 0 customers make a transaction, then if you visit 100 customers, there will be ten transactions. This sales skill of finding customers is more suitable for novices who have not accumulated customers at hand, and also for new products that have just been listed for large-scale promotion. Thirdly, using the sales skills of data search mining to find customers and using the telephone yellow pages to mine customers belong to this kind of sales skills. As long as you pay attention, there are many such materials in the city, such as the statistical survey data published by the industry in newspapers or periodicals, and the survey statistics published by industry groups; There are also mass media materials such as television, radio, newspapers and magazines. At present, however, searching customer information quickly is very popular among salespeople, such as SoukCom, an online software for searching customer information, which is very fast and can search tens of thousands of customer information (company name, phone number, fax number, contact person, position, legal representative, main products, business model, company size, company profile and other information) in a few seconds. It is a customer search expert for enterprise sales staff. It is also an essential tool for accurate marketing of enterprises. It is powerful, and can conveniently manage its own customer information and business information, business addition, business records, business tracking, access reminders and so on. Fourth, use the sales skills of experience mining to find customers. Can you believe it? The greatest salesman can judge whether a deal can be made as soon as a customer walks into the sales office. Experienced salespeople can find their customers on the bus. In fact, this is not magical, just as a clever doctor can see what disease a patient has at a glance. Long-term experience can form intuition, and you can easily accomplish tasks by intuition. Fifth, use the sales skills of relevant laws to find customers. If you are selling decorative materials, make friends with the real estate salesman and ask him to recommend customers to you.