Judging from the social development trend, the primitive hunting society has evolved into an agricultural society centered on "farming" because of the "agricultural revolution". Later, with the development of science and technology, "industry" seized the throne again. Now "information" increasingly dominates "industry". It can be said that the reform and opening up and the information revolution have brought great changes to China's economy and will completely change the traditional real estate management and operation mode.
The real estate industry is a leading industry that develops rapidly with the development of the national economy. The development of a leading industry has strong foresight, which is also the sensor of economic development. Housing is another product that thousands of families need to upgrade. As Le Coe Bscher, a great architect in the 20th century, said, it is a "machine of life". Real estate informatization has and adapts to this feature.
From the perspective of real estate industry management and regulation, first of all, through the application of information technology and Internet, a large number of dynamic data generated in the whole process of real estate business are collected and processed in a timely, accurate and comprehensive manner, and scientific analysis and prediction are carried out to establish an early warning and prediction mechanism for the real estate market. Through information analysis and scientific decision-making, Shanghai Municipal Government merged domestic and foreign commercial housing, improved the pre-sale conditions of commercial housing, and avoided market ups and downs. Secondly, informatization is an important guarantee for administration according to law, improving efficiency and standardizing administrative behavior. In view of the characteristics of many links, many receipts, great complexity and arbitrariness in real estate management, the government provides open and transparent administrative law enforcement for the public through information systems and government websites, and implements public participation and social supervision through all computer operations such as land application, planning and site selection, boundary survey, red line delineation, real estate property right certificate issuance and contract signing, so as to eliminate illegal and corrupt practices, making informatization one of the important means to strengthen inspection and supervision of administrative law enforcement.
From the demand of people in the industry and the growth of the industry, personal computers have changed people's working habits. When the powerful information machine is connected to the information superhighway tomorrow, people, computers, work, entertainment and information services will be connected at the same time. No matter day or night, you can communicate with anyone at any place and get any information you want. From the perspective of the growth of the industry, in the face of the arrival of the era of individual retail buyers, personalization and diversification are the development trends. In the information age, modern network information technology can be used to realize the sharing of resources in the planning and design, research and development, manufacturing intermediary services and other aspects of the housing industry, so as to narrow the distance between supply and market and realize online ordering. This is one of the most effective means to promote the adjustment of industrial structure and realize the leap-forward development of real estate industry by using modern network technology. From the technology of building a house, the design and construction of the house should be ahead of the times, which indicates the new living scene of the future family. Our houses are all made of wood, glass, cement and stone. Bill Gates once predicted: "My house will be built of silicon chips and software."
In the face of information technology is about to change the traditional real estate management operation mode, what kind of mentality do we use to deal with it?
This reminds me of Spencer Johnson's book Who dares to touch my cheese, which made up four angles: mice sniffing and running, and dwarves whining and whining. Sense of smell, can smell the breath of change as soon as possible; Anxious, able to start action quickly; Hum, he denied and refused to change because he was afraid of change, which made things worse; Haw, when he sees that change will make things better, he can adjust himself to change in time.
In addition to hum and haw, in any case, we should find our own way in the exploration of real estate informatization road, sniff out changes, make preconceptions, make rules and constantly look for new "cheese" so as not to pay a very heavy price in the fierce competition of real estate informatization market in the future.
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