Advertising major course
Main courses: introduction to communication, introduction to advertising, advertising planning and creativity, advertising history, advertising copy writing, advertising operation and management, advertising media research, advertising camera and photography, practical art and advertising design, computer graphic design, and advertising effect research methods. Market research and analysis, public relations, Chinese and foreign advertising laws and regulations and advertising professional ethics.
Including junior internship, graduation internship and so on. , generally arranged for 30 weeks.
This major trains advertising senior professionals with advertising theory and skills and extensive cultural and scientific knowledge, who can engage in advertising management, advertising planning creativity and design, marketing planning and market research and analysis in the advertising department of news media, advertising companies, market research and information consulting industries, enterprises and institutions.
Students' monthly salary is five or six thousand yuan, plus the generous bonus every year, the income will exceed 65438+ ten thousand yuan.
Disciplinary nature of advertising specialty
Advertising is a marginal science that appeared in the early 20th century. It is a comprehensive independent discipline including social science, natural science and psychological science. Advertising and economics; The essence of advertising can be outlined in the analysis of marketing, management, aesthetics, psychology, public relations and literature and art.
Advertising, Economics and Marketing
Advertising is the product of the development of market economy to a certain stage, and advertising is constantly improving and maturing with the development of market economy. Many laws revealed in economics and marketing still apply to advertising activities and must be observed. Advertising is an important phenomenon in the market economy, which serves the market economy and promotes its development. The research results of economics and marketing can be directly used in advertising, and the development of advertising theory affects the theoretical evolution of economics and marketing. Every breakthrough in advertising theory has a great impact on social economy, prompting economics and marketing to study new problems and phenomena.
(b) Advertising and communication
Advertising is closely related to communication, even in many research results, advertising is regarded as an important part of communication. However, advertising is different from communication.