How should enterprises do word-of-mouth marketing well?

Brand promotion refers to a series of activities in which a brand shapes its image, products and services and makes them widely recognized by consumers. Its main purpose is to improve brand awareness and reputation.

For enterprises, brand promotion is an important step for enterprises to tap the market. So for enterprises, how to promote the brand?

1, market positioning

Similar to market research, market positioning is a process of determining the category that brand products will enter through market research, industry research and competitive product research.

When positioning brands in the market, especially small and medium-sized brands, we need to pay attention to differentiated positioning and avoid confrontation with mature big brands. In terms of differentiated positioning, we should also aim at the needs of the target population and start from the needs of the crowd to quickly open the market.

2. User positioning

User positioning is a process of dividing user groups on the basis of brand market positioning. When positioning users, enterprises need to take the user group as the center, fully understand the user's region, age, education level, economic income and other information, grasp the user's consumption habits and hobbies, and determine whether the brand products are suitable for this target group.

Enterprises also need to analyze competing users when positioning users. Understand the opinions and suggestions of competing products by analyzing the demand of competing products. By understanding this information, brands can quickly improve themselves and further achieve the goal of occupying the market.

Second, brand promotion, expanding brand influence.

There are many ways to promote the brand, such as trial wear, coupon distribution, joint promotion and so on. Online, there are TV media advertisements, outdoor media advertisements and new media soft articles.

In the promotion, enterprises need to determine the brand's marketing theme, marketing ideas, publicity content, delivery channels and so on. , so as to ensure that the brand promotion can achieve the expected effect with a complete plan. At the same time, users should pay attention to the sense of participation in brand promotion. Through encouragement and guidance, users can cultivate brand loyalty in participation, thus further enhancing user stickiness and prompting users to form the habit of buying the brand products when they need them.