I walked around and found that everything was the same, nothing special.
If a large commercial center, hundreds of stores, in addition to advertising balloons, advertising posters, golden eggs and other promotional means, can not see a trace of cultural atmosphere, cultural atmosphere.
Fortunately, it is still early in the morning, otherwise, with the huge publicity, I feel that I am rarely interested in anything but noise.
"There is no way to answer the question, there is another village." Suddenly I saw a shop that was not very big, and actually hung a pair of door couplets at the gate with bronzing font:
Horizontal criticism: Lao Lai is not bad.
Left-wing alliance: it is difficult to keep the letter, but it must be established.
Right Union: Although the work is complicated, I dare not steal it.
At the entrance, there is a plaque on the front white wall, which reads: "Business integrity, everlasting foundation".
The plaque echoes the couplet, which is really a bit elegant.
These couplets and plaques were inscribed by Mr. Li Qichang, a famous calligrapher. Mr. Qi Chang is a contemporary powerful calligrapher in China, chairman of China Calligraphy and Painting Art Federation, honorary president of China Calligraphy and Painting Art Research Institute, and China's calligraphy and painting master of China Chinese and foreign celebrity culture research society.
Among many pure commercial shops, it stands out and is different; It's also like a clean stream, which makes people feel a little fresh.
Look at the banner first: "Lao Lai is not bad".
The word "Lao Lai" did not exist in the past, and it is an innovative vocabulary in the process of social development.
Its meaning: refers to the person who owes money to others and fails to pay it back. Subjectively, there are not only acts of deliberately delaying the performance of debts, but also people who refuse to perform due debts objectively.
At first glance, "Lao Lai is not bad", is it a bit contradictory and deliberately conspicuous?
In fact, the founder's surname is Lai.
The word "lai" is a pictophonetic character, which originated from shells.
"Shell" refers to the use of shells as money in ancient times, indicating that they are related to money; The combination of "thorn" and "thorn" means that it is inevitable to profit against "conscience".
The word "old" here can mean older, longer and more experienced; It is also a kind of respect, such as: old people, old people, old people, bosses and so on.
So "Lao Lai" in the banner is actually a self-modest title.
"Good" is easy to understand, that is, no cheating, no breach of contract, very good and great.
To sum up, "Lao Lai is not bad" means that the manager of this store is Lao Lai, who is very trustworthy in business, not just mercenary.
Left-wing Writers' Union: "It is difficult to keep an agreement, but it is necessary to make an agreement", which naturally leads to classic aphorisms such as "no faith, no standing" and "one person's word is a letter".
Since ancient times, "faith" has been the foundation of being a man, the way to develop one's career and the chapter of governing the country. Therefore, the store explained that it is very important to do business with integrity. Although it is difficult, it is necessary to establish "trust" in life and business.
You Lian: "Although the work is complicated, I dare not cut corners." It's easy to understand, which shows that the technology of the store's products is a bit complicated and difficult, but it will still compete for the industry and dare not cut corners.
Plaque: "Business integrity, long-lasting foundation" is easy to understand, echoing the door connection, and there is also a sense of progress rising to the level of "foundation".
People with a little culture can see at a glance when they stop, and their taste is much higher than that of merchants who sell food and drink all day; The product image also has the propaganda effect of "sneaking into the night with the wind and moistening things silently".
I can't help admiring it. Unfortunately, when the manager was away, the manager and the clerk warmly received me. ...
In the process of communication, some of my guesses were confirmed.
No matter from that point of view, this shop is a person with certain cultural background, ideological connotation and management methods, and it is not an exaggeration to be crowned as a "Confucian businessman".
On the way home, I was thinking that among all the merchants, this bright color of culture, Liao Ruochen, could not help but be deeply touched.
On the other hand, operators from all walks of life in ancient China were closely related to thousands of cultural foundations:
There is a couplet in the ancient drugstore: "I wish everyone in the world a long life, and I will not hesitate to put the medicine on the shelf to produce dust."
Ancient satin shop couplets: "Mountains and rivers are full of colorful lines, flowers and birds are full of golden needles."
There is a couplet in the ancient barber shop: "If you don't teach white hair, you will be old, and you will be happier if you have a spring breeze."
There is a couplet in the ancient blacksmith's shop: "Three smoking houses, a grumpy man".
In ancient restaurants, there was a couplet: "Although there is no elegant spoon, there is a dream to satisfy customers".
There is a couplet in the ancient tea shop: "Stay in the mid-levels and wait for the bright moon, and enjoy a bosom friend with a cup of tea."
There are many kinds of forests, but reading them often makes people stop and watch, which is refreshing. Shopping and shopping are naturally like a spring breeze.
I really want to ask: what's wrong with the current merchants? What's wrong with people now?
The essence of ancient times has been shelved, so how easy is it to inherit culture?
When you meet a gentleman among hundreds of millions of people, the word fate is hard to stop.
My hands are touched by blessings and I like to pay attention to the collection.