1. Cost advantage: No space is needed, no relevant materials need to be prepared, and the human, material and financial resources invested are much smaller.
2. Audience advantage: Due to the limited space, there is an upper limit on the number of audiences for offline presentations. As long as the aerial publicity is in place, the audience is much larger than offline.
3. Publicity advantages: air publicity can promote its own corporate brand to the greatest extent through the exchange of media resources.
This form of entertainment, which was born under the background of "internet plus" era, is having a great influence on young people's spare time, and the imagination of "live broadcast+"has never stopped. Recently, the campus recruitment season started, and the live broadcast was combined with the campus recruitment presentation for the first time to create a new form of school recruitment presentation, which also received enthusiastic response from the university community.
Presentation generally refers to the lectures held by enterprises and institutions in public places, campuses and other places related to publicity, expansion and recruitment, which mainly convey information about organizations, groups or enterprises, cultural values, human resources policies, campus recruitment procedures, job introductions and so on to recruiters.
This paper mainly introduces the nature, influence, industry demands, cases and achievements of employers, social organizations and groups, aiming at promoting their own culture, spirit and goals, enhancing social influence, raising public attention, taking into account the social responsibility obligations of the publicity subjects, and promoting the social awareness of enterprises, social organizations and groups.
Extended data:
Demonstration method:
Presentation mode 1. Live demonstration
There are also various forms of lectures. General recruitment agencies will give lectures and then answer questions from lecturers. Most of the venues are selected in the auditorium, gymnasium or comprehensive lecture hall of famous universities. This form of publicity allows enterprises to communicate face to face with the audience, increase mutual understanding through on-site question and answer, easily create an atmosphere and promote the ideal bilateral inspection effect.
However, in view of the high publicity and travel expenses, this form of publicity costs are relatively high.
Demonstration mode 2. Online demonstration
In order to reduce the impact of cost inflation, some enterprises adopt the form of online demonstration, that is, video playback, non-interactive demonstration and so on. And use the multimedia technology of the internet to broadcast the demonstration process live to the whole world.
Network publicity has the advantages of unlimited, illustrated, storable, unlimited replication and dissemination, and is accepted by more and more enterprises. You can watch corporate videos like a blockbuster and have an intuitive impression on the company; You can see the on-site campus recruitment presentation and learn about the enterprise from many aspects;
You can stay at home and interact with executives in different places; The most important thing is that you can package and download all these and open them whenever you need them. This may be the key reason for the growing popularity of online demonstrations.
References:
Baidu Encyclopedia-Demonstration