Basic information of business plan

A business plan, also called a business plan, has a simple purpose. It is a weapon in the hands of entrepreneurs. It is provided to investors and all those who are interested in entrepreneurial projects, showing them the potential and value of entrepreneurship and persuading them to invest and support projects. Therefore, a good business plan should make people very clear about the following issues after reading:

1, the company's business opportunities;

2. The process of setting up a company and grasping this opportunity;

3. Resource requirements;

4. Risks and expected returns;

5. Suggestions for your actions;

6. Industry trend analysis. Business plan is not an academic paper, but it may face people with non-technical background who are interested in the plan, such as possible team members, possible investors and partners, suppliers, customers, policy institutions and so on. Therefore, a good business plan should be clearly written, avoid using too many professional words, and focus on specific strategies, goals, plans and actions. The length of the business plan should be appropriate, too short is easy to make people doubt the success of the project; If it is too long, it will be considered too verbose and unclear. The length is generally 20-40 pages (including appendices).

Generally speaking, the principles of writing a business plan are: simplicity; Clear organization; The content is complete; The language is fluent and easy to understand; The meaning is expressed accurately.