On April 2017 10, Tian Yuchuan, founder and CEO of Dadai brand, sang a song "Go Home" written by himself for Dadai brand, which instantly set off the audience, making countless Dadai people excited and deeply moved.
There are thousands of agents from all over the country at the party. They are Tian Yuchuan and Dada's most loyal fans. It is understood that this is also the fourth single written by Tian Yuchuan for the Great Era, which is full of Tian Yuchuan's call for the people of the Great Era to go home, and the Great Era will always be the "home" of the people of the Great Era.
From 20 15, 10, 18, we officially "debuted" the WeChat business, and now we represent millions, with an annual turnover of hundreds of millions. BIGTIME created a myth in a little over a year, became a "dark horse" at present, and created a "big era" for everyone in the big era.
"We are committed to becoming the largest entrepreneurial platform in the country." Tian Yuchuan's squint and sonorous words reveal his affirmation and confidence that the grand blueprint for the future can be realized.
BIGTIME brand headquarters is located in the e-commerce town of Lugang, Yiwu. Looking from a distance, the word "big times" is shining, *** 1 1 building. In Tian Yuchuan's words, this is not to show off, but because the great era is growing rapidly and needs such a building and such a platform to support it to move on.
This WeChat business team, which has spent more than a year, has its own comprehensive brand management and corporate culture from external decoration to internal management, which is not inferior to those leading enterprises with far-reaching reputation.
Pushing open Tian Yuchuan's office, a piano occupies a corner, cellos are placed in order, and various musical elements can be seen everywhere. Different from the seriousness and simplicity revealed by some CEO offices, this office highlights the fashion trend. Tian Yuchuan walked around, his head shining, quite natural and unrestrained. Tian Yuchuan touched his head and said that it was probably because he was bald and people liked to call him Lao Guang.
Lao Guang worked as a producer in Universal Music after graduation, and was also the youngest producer at that time. 20 12, Lao Guang made an amazing move. He quit his job as a universal music producer, started a business in the sea, returned to Hunan from Beijing alone, and founded the BIGTIME brand.
"In fact, my salary at that time was quite high, mainly based on my dissatisfaction with my own living conditions. I found that I only need to work two or three days a week, and the rest of the time is comfortable. I think I am still young and I want to break through. " Lao Guang recalled.
Generally, the original intention of people who make products is to find that the products they use are uncomfortable to use, and so is he. 20 1 1 Lao Guang found that he had his favorite brand from head to toe, except socks. He tried to look for it, but found nothing.
"I asked my friends around me and found that the market for fashionable men's socks is still a big cake, and there are fewer people involved." 20 12 aimed at the blank market, and Lao Guang started his entrepreneurial journey with the idea of creating the best life with the best quality.
In the early days of starting a business, Lao Guang had a clear understanding of himself. "We don't do factories, we do design, channel and marketing." 20 12, Laoguang designed thousands of pairs of socks and made 200 pairs of proofs. Then according to the analysis of market demand and consumer psychology, he took out 50 pieces for final production and sales. In the following years, Laoguang kept thousands of designs every year to ensure the "freshness" of products.
"Music and artistic creation are extremely emotional, and artistic inspiration often comes from the generation of emotions. And business is extremely rational. You have to calculate when to make which product, how many models to make, when to go on the market, how much inventory you have and how much profit you can make. Therefore, the process from extreme sensibility to extreme rationality is painful because you can't do anything. Everything has to be learned from scratch. "
At that time, Lao Guang worked 18 hours a day, and sometimes he only had two or three hours of sleep when he was busy. Arrive at the office the earliest every day, leave at the latest, and sometimes write a plan after returning home, which is quite different from the original working state. Once, I even fainted and was sent to the hospital because I didn't rest or eat. It is precisely because of the precipitation during that time that today's big era has skyrocketed.
On 20 13, Lao Guang moved from Hunan to Yiwu, where he rented a shop. At this time, he clearly knows that no matter how fragrant the wine is, it needs a platform to display, and Yiwu, as the world's largest small commodity market, brings its own traffic every day, which is the best platform for display and communication. With accurate product positioning, high-quality products and excellent platform, by the end of 20 14, the marketing amount of big era tide socks reached the first place in the country.
Feeling: Grasp the new retail outlet and strive to be the largest entrepreneurial platform in China.
However, Lao Guang's pace has not been trapped by this first. "When you encounter a bottleneck, you naturally want to break through." Since the second half of 20 14, Laoguang has turned its attention to WeChat business.
Lao Guang told reporters that on the one hand, with the advent of the sharing economy era, the product consumption scene has changed, and it has become a trend to shift from offline stores to online consumption. Among them, he found that social attributes will greatly affect consumers' purchase choices. This attribute is being continuously explored and valued, and it has also become an important factor to promote the development of WeChat business.
On the other hand, in the process of studying this field, he found that WeChat business lacks brands and a team that can control product quality and understand marketing. At that time, he asked himself if he would create new possibilities if he went. His inner voice told him that he could.
201510/8, Lao Guang and his good brothers and Yu formed the founder team of 708090 and entered the WeChat merchant market with 7-day deodorant socks. The three people have a clear division of labor. Laoguang is responsible for product operation and advertising marketing, supply chain management, internal management and training. At that time, their only idea was to do it as a career and continue to do it.
"Explosive force is very big, it is hard to imagine. At that time, I had to do things seven days before the day, and I lost more than ten kilograms in a week. " Old light still looks incredible in retrospect. In the second half of 20 15, Great Times has been in a state of continuous supply.
"On April 20 16 10, we did three things. The first thing is to release our new products; The second thing is to attract investment with the help of Yiwu E-commerce Expo. The third thing is that the new office has just been renovated, and we took the team to visit. " These three things are like the start button of high-speed rail. The big era has officially entered the "high-speed rail era", the number of agents has doubled, and products are in short supply every day.
According to relevant data, the link forwarding rate of Big Times is much higher than other similar brands. "Many people regard WeChat business as a channel. I think WeChat business is a small individual, and it is a personal connection. Therefore, brand management in WeChat business is essentially the management of people.
Finding the same needs of these people and finding their breakthrough point is the most important factor to enhance the stickiness of enterprise users. Lao Guang further pointed out that people are most concerned about products, and the quality of products directly affects the sustainable development of enterprises.
The products of Great Times have always been in the forefront of the same type of products in terms of appearance design, product function research and development and even product quality control. On the other hand, it is the shaping of corporate culture and the creation of agent's sense of belonging. As small as the selection of materials and pictures forwarded by WeChat every day, composing music and writing songs for enterprises are all arranged by Lao Guang himself.
"Once business leaders feel comfortable, companies will stagnate or even decline. So I make myself uncomfortable every day. Every night I wonder what the reason is if one day I can't go on in the big age. This sense of crisis will reduce the number of mistakes made by enterprises and make enterprises wary of the future. "
Now Laoguang is planning the offline layout, and they plan to open the exhibition hall on the first floor into a physical store first.
Offline has strong customer stickiness and geographical advantages. For example, if a merchant opens a store online, it means that consumers in the nearby area know about this store every day. Through the online layout in the past two or three years, the big era has already had the support of big data, mature operating mechanism, training mechanism and customer base. These resources will become auxiliary when opening online stores, improving the efficiency of physical stores.
"All this is not the ultimate goal of the great era. From the beginning, our vision is to become the largest entrepreneurial platform in the country. " In the future, the big era will accumulate a series of resources such as technology, contacts, experience and talents through online and offline layout, create a low-risk and light-entrepreneurial entrepreneurial ecosystem, provide healthy entrepreneurial opportunities for entrepreneurs with patterns and dreams, and achieve their maker era for everyone with dreams.
Extended data:
Enterprise information query method:
First open Baidu search "National Enterprise Credit Information Publicity System".
2. Enter "Zhejiang Great Times Information Consulting Service Co., Ltd." in the search box of the National Enterprise Credit Information Publicity System, and click Search.
Third, click on the search results and Zhejiang Great Times Information Consulting Service Co., Ltd.
Four, through the search, we can know that the enterprise is in a normal state of existence, not included in the abnormal business directory, nor does it belong to pyramid schemes.
Hangzhou Daily-Daily Business Daily-In the era of "dark horse", we should grasp the new retail outlet and achieve the maker era.