Matters needing attention in convention and exhibition industry

1) elaborate design and planning theme: design and plan the main axis, direction, promotion focus and theme of future exhibition activities according to the positioning of conference and exhibition activities? At the same time, it is easier to attract more participation according to this theme.

2) Assist in collecting international bidding data: To participate in international bidding, you need all kinds of complete data and information, such as holding conditions, cooperation conditions and environment, letter of support, budget and response conditions. , must be planned first.

3) Plan a complete bidding operation: how to declare to the International Convention and Exhibition Committee and what materials to prepare (what is the most competitive focus of your city? ), how to win the support of all delegates and win the bid at the same time.

4) Assist in organizing working committees: There are many details in organizing exhibitions, so it is necessary to set up the division of responsibilities, organization chart, work responsibilities and powers and responsibilities, the connection of working committees and the preparation of meetings in advance.

5) Decide on the name and schedule of the exhibition: Any exhibition should be staggered with other regional or world conferences to avoid time duplication and attract more participants. Of course, it is also important to decide the name of the exhibition, which also affects the willingness to attend.

6) Planning the mode and practice of exhibition management: The mode and practice of international exhibition management should be clearly defined and arranged in advance, so as to start organizing exhibition affairs and carry out work in a correct direction.

7) Detailed evaluation and budget preparation: The budget required for the overall exhibition is an important key factor for the success or failure of the exhibition. All kinds of forecast details, demand quantity, demand progress and treatment methods all affect budget preparation and evaluation calculation.

8) Study and analyze the sources and time schedule of funds: The income sources of various exhibitions include registration fees, booth fees, advertising fees and others, but where the amount comes from, its proportion and time schedule will have a certain impact.

9) Establish fund-raising mechanism and practice: Many exhibitions rely on sufficient funds, but how to raise funds and find the target? Should we prepare a fund-raising plan? How to seek sponsorship should be carried out, and there should be a clear plan to achieve the purpose of fundraising.

10) Construction of revenue and expenditure operation flow of the conference: Of course, it is necessary to open a foreign exchange revenue and expenditure account for handling international exhibitions, but how to open it? How to operate the revenue and expenditure account? Everyone should have a set of professional practices, and at the same time, establish a revenue and expenditure operation process to ensure the smooth promotion of the exhibition.

1 1) confirmation of professional exhibition planning consultants: a successful international exhibition absolutely needs to hire experienced and enthusiastic consultants or companies to provide professional planning. Of course, how to search, how to confirm and how to cooperate with each other is an important starting point.

12) search and exploration of exhibition venues: should we choose resorts? City convention and exhibition center? Or university? How big is the area? How many group rooms are there? Is the real space appropriate in size and height? Are the focus of the expedition site.

13) confirm the venue and surrounding conditions: the exhibition venue needs many supporting conditions, such as easy access. Audio and video condition matching? Related conditions of use, etc. , is the key consideration.

14) confirm the overall exhibition process: the agenda and homework of the exhibition should be arranged and planned in advance, which naturally makes it easier to advance the preparatory work and effectively attract participants and exhibitors.

15) planning various cooperation activities: there are many related cooperation activities in the handling of the exhibition, such as the opening and closing ceremonies, reception receptions, cultural nights, visit itineraries and tourism projects. What are the planning priorities of the exhibition preparation?

16) planning speakers and publishing methods: speakers, publishing practices, speakers, commentators and hosts of international conferences need to be carefully planned and arranged, and the purpose of establishing academic committees is to meet such needs.

17) set the conditions for inviting speakers: in what way? What conditions are offered? How to determine each list and when is the invitation time limit? Both of them determine whether the speaker actively participates.

18) plan the way to collect papers: what topics are specified? Do you want to hand in the abstract first? Set a time to hand in the paper? As well as the operation mode of planning paper collection, all affect the proportion of papers and the smooth collection.

19) assist in establishing the paper selection mechanism: whether the paper meets the standards and assignments announced by the conference after submission should be handled fairly and clearly, so that the publication of the paper can create richer connotations for the conference.

20) Editing and printing of anthology: Because anthology has a certain format and timetable, editing, art design and printing all have quite required standards, which should be made in accordance with international standards.

2 1) Publication and transportation of the collected works: Will the published collected works apply for a version number because of their weight, and send them to libraries and relevant academic units for future preservation.

22) Publication and confirmation of conference papers: The list of participants in this conference must be determined in advance, and how long will it be published? How much time do you have to ask for advice? This is related to whether the lawsuit is smooth or not.

23) Construction of registration operation mechanism: The overall exhibition registration ranges from more than 50 people to thousands of people. So how to establish online registration, fax registration or other means, whether online payment can be made, and whether there are discounts for more than two people, these are the registration mechanisms to be determined.

24) Notification and confirmation: The notification is the first, second or last time, mainly to establish the meeting time, mode, accommodation, transportation, venue and brief introduction of various agendas.

25) Establish a list of potential participants: First, know who and which units are likely to participate. By means of marketing and publicity, combined with the potential list, more people can be widely attracted to participate.

26) Assist in planning the registration work, including on-site registration, pre-meeting registration, registration fees and account opening methods. All of them were confirmed in advance at the beginning of accepting the registration, and at the same time, the way of registration should be determined.

27) Registration and collection: The registration fee will be different for early birds. How to stipulate the household registration? Is the payment method telegraphic transfer, credit card or check? Should it be standardized and clear?

28) Confirm and make the list of participants: After accepting the registration, we will start to confirm the list and see if those units can make more efforts to register and prepare to start making famous brands.

29) Design and production of conference printed matter: From how to design and produce its conference printed matter, we can see the representativeness of the whole international exhibition, including dozens of posters, famous brands, notices, desk cards, conference manuals, etc.

30) Planning printed matter content: Because international conferences and exhibitions have certain layout requirements for publicity printed matter, the content must also be concise, clear and easy to find. Usually, two languages coexist (such as Chinese, English and Spanish). )?

3 1) Understand the demand and distribution of printed matter: How many copies of printed matter should be printed? What materials are used? Who are the main distribution targets? Of course, it is the most important thing to make the printed materials of literature and propaganda benefit.

32) Planning exhibition operation and configuration: For international conferences, exhibitions are very important resources, so how to be good at planning, integrate exhibitors, encourage innovative research and development, and exchange knowledge and information, then how to determine the theme, scale, environment and participants of the exhibition are all planning priorities?

33) Determine the mode of participation and pricing revenue and expenditure: exhibitors choose the location of the exhibition area according to the theme, and pay the participation fees according to different pricing. Of course, considerable software activities, hardware equipment and marketing strategies are still needed to expand the efficiency and influence of the exhibition.

34) Do a good job in publicity: a good exhibition needs vigorous publicity. How many viewers are expected? Is there a professional forum to match it? Will all the important manufacturers participate? Dealing with time, schedule and interests is also the focus of publicity work.

35) Exhibition registration and fee-based operation: Registration for the exhibition requires detailed planning and operation. Those well-known manufacturers with high cooperation on weekdays should confirm and register the charges as soon as possible, so that the overall exhibition activities can be carried out smoothly.

36) Holding exhibitor briefings: Basically, there are more than 100 exhibitions every time. How to specify the exhibition time? When will the booth be set up? Noise, cleaning, export goods regulations, etc. , all need to be clearly defined before the exhibition.