Traditional consulting companies have three main functions for private small and medium-sized enterprises:
1, the effectiveness of doing it for others.
Many bosses and general managers don't know their own management problems, but they don't have time to carry out reforms, need to hire people to do it for them, or lack systematic management reform means, so they need to hire people to do it for them-in short, the cost of doing it themselves is very high.
2. Institutional improvement.
Improve the effectiveness of management efficiency.
3. Strategic effectiveness
That is, spending money to buy time. For example, if the cost comes down six months in advance, you may seize the market first, but if you are oppressed by the market and passively reduce the price, you will not be able to seize the market opportunity at this time, which may be fatal.
Micro-consulting value
First, wisdom is easier to obtain.
"Micro-customers" can consult the top experts in this field and industry in the whole country and even the world if they have any questions. Experts and experts rely on their professional depth and industry experience to give insightful analysis and alternative action paths. This model helps customers break through the restrictions of contacts-the micro-consulting expert group is like a cloud think tank, which you can activate as needed; Break through geographical barriers-video teleconference can realize remote collaboration for you; Break the budget limit-pay by the hour.
Second, get rid of a single expert structure.
Micro-consulting service mode enables micro-experts to share their experiences and opinions more efficiently by using fragmented time, and enables micro-consulting experts to form a matrix structure of "senior industry background+professional in-depth research". 60% of micro-consulting experts come from the top managers of enterprises. They are well versed in the actual operation rules of enterprises, and have formed a sense of business smell and practical touch that ordinary consultants can't match in years of business wrestling, and can give suggestions that are guided by ideas and pay more attention to practical operation.
For example, Lenovo, ZTE, Procter & Gamble, 7 1 1, AVIC and many other managers have participated in it. 40% are experts from the consulting industry, both professional and reputable. A few of them are the founders of the most famous consulting company in China and the heads of research and development of consulting product systems; Most of them are deep researchers in a single field. They read countless people, grasp the big pattern of the industry, and their professionalism is worth learning.
Third, get rid of pure interest-driven consulting behavior.
Counseling is like teachers and doctors. Spiritual cultivation is better than skills. Most of the members of the micro-consulting expert group have achieved commercial results, and they have participated in the micro-consulting business.
On the one hand, we agree that micro-consulting will become a trend of consulting services; More driven by the values of saving the world; They are willing to share; Have a personal experience of the maturity and achievements of China enterprises; Willing to give the known contribution to the unknown and successors, helping them to make fewer detours and mistakes. Their kindness and generosity make their sense of mission outweigh the tangible value they have gained in micro-consulting activities.
Fourth, resource-intensive is the most economical.
The service process of micro-consultation strives to provide the most powerful and economical support for "micro-customers" and "micro-experts". Micro-consulting network service platform helps customers in need to match experts objectively and openly and connect micro-consulting services; At the same time, it will become the assistant of micro-experts, help experts do professional pre-sales research, and ensure the maximum consulting effect of both parties in a limited time. This service model is the result of the evolution of social division of labor. On the basis of ensuring the objectivity, openness and professionalism of pre-sales research, the shortest chain matching and docking between customers and experts has been realized. Resources are more intensive and more economical to obtain.
The emergence of micro-consulting mode not only meets the more fragmented consulting needs of enterprises, but also makes expensive management consulting applied to many small and medium-sized enterprises, which will promote the most socially responsible outstanding enterprise managers in China to participate in the tide of domestic small and medium-sized enterprise management upgrading and accelerate the overall upgrading of enterprise management in China.