How to do a good job in film and television advertising copy

Your copy conforms to life, and it has its own style, such as graceful, unrestrained, or small and fresh;

The content of the copy is useful to people, such as the purification of the soul, or the guide of life, the guide of life;

The copy should be creative, bold and eye-catching;

Guide people into a certain artistic conception and inspire people to think.