First, build a panoramic view and support refined operations. Enterprises are gradually changing from extensive to refined. Enterprises hope to analyze the user groups in a finer granularity with the help of labels, supplemented by SMS, push, email, activities and other means, and drive them to care, save and motivate.
Second, deep insight, mining user characteristics. When the number of users of the product expands, it is necessary to supplement the user portrait, such as what characteristics the new users have and whether the attributes of the core users have changed. Tagging is a description of users. Enterprises hope that the establishment of tagging system can deeply analyze the user information close to the business and reduce the situation that operators re-run business analysis and user analysis based on original data.
Third, information is in the middle, enabling products and business systems. User tags are the foundation of many data products, such as advertising system, personalized recommendation system, CRM infrastructure and so on. In fact, the technical requirement of automatic operation is the label system, and the label system is also very urgent in product application.
Focusing on the real and urgent application scenarios of enterprises, Ce Shen Data was officially launched recently-Ce Shen User Label System, based on the original intention of bringing value to customers.
Ce Shen User Label System is a business-oriented user label management platform. Based on user behavior data, combined with merchant data and other data sources, Ce Shen User Label System helps enterprises to build a systematic label library, enabling merchants to realize self-help creation, maintenance and management of user labels, which is an important cornerstone for users to realize refined operation and precise marketing.
Different from other tag systems in the market, based on the advantages of Ce Shen data real-time user behavior data collection and full-end data access, Ce Shen user tag system can collect multi-end data sources in real time, capture multi-dimensional attributes of users, enrich the tag system and iterate tag data in real time.
At the same time, the system supports enterprises to create labels of various data types such as string, numerical value, list, Boolean and time type, and supports users to create multi-value labels. Support full self-help visual management, unified and standardized visual management of labels in intermediate stations, orderly management of user label system, independent generation and maintenance of labels by business personnel, self-defined multi-level directory structure division and sorting, and support for online approval.
Ce Shen User Label System is widely used in enterprise fine operation, user analysis, data analysis, product application and so on. In the scenario application of enterprise business, Ce Shen User Label System provides the following values.
First, panoramic user portrait, visual and refined customer life cycle management;
Who are they? What are the behavioral characteristics? What do you like? What are the potential needs and behavioral preferences ... this laid the foundation for the subsequent targeted analysis of user groups. Continued insight into user behavior and status will make the user portrait clearer, understand the characteristics of user groups behind specific labels, help to formulate a customer life cycle management system, monitor user stage changes, and better tap the needs of value users.
Second, dig deep into user value and build an efficient marketing system and a refined operation system;
Differentiate the needs of different groups, differentiated marketing strategies and service methods: The construction of label system lays the foundation for the fine operation and marketing system construction of enterprises, accurately meets the needs of different groups, and adopts different types of personalized push, personalized recommendation, personalized real-time marketing and other operational strategies and service methods for different target groups, thus realizing the mining and satisfaction of users' personalized needs.
In-depth development of high-value customers, etc., to extend the life cycle value of customers: according to the multi-dimensional evaluation and screening of users' contribution and potential, identify and tap different types of user groups such as high-value users, customers who need special maintenance, and customers who are about to lose, and implement marketing and recall strategies for different types of users to enhance user stickiness and reduce loss, so as to maximize user value.
After completing the related work of precision marketing and refined operation, enterprises can check the marketing effect in real time and in all directions, and help enterprises and users realize accurate and efficient information exchange.
Three, starting from the business, to provide consulting services for enterprises to build "index system service" and "design label system".
Indicator system service: A scientific indicator system is not only the basis for realizing product data-driven, but also the cornerstone for designing a labeling system. In view of the fact that enterprises do not have a systematic index system, Ce Shen Data provides enterprises with the service of "building an index system", including the whole process service of combing user behavior, combing business requirements, building an index system and forming an index dictionary;
Design label system consulting service: planning label system from the commercial goal is the basis for label system to play its commercial value. Some enterprises don't have a complete label operation methodology, a scientific user grouping model and a systematic planning, so Ce Shen Data provides consulting services of "designing a label system" for this purpose, including determining business objectives, abstracting the characteristics of target groups, designing labels and summarizing the label formation system.
To sum up, the application of flexible, self-help visual management of scientific and efficient label system has greatly lowered the threshold of label creation, and helped customers to realize refined customer life cycle management, dig deep into high-value customers, cross-marketing, personalized push, personalized recommendation, personalized real-time marketing and other applications. At present, Ce Shen's user tag system is still in continuous iteration, and in the future, it will carry out deep scene value mining around user insight, tag description and tag management.