What are the entrepreneurial directions in the field of psychology? The organizers of the contest gave some references.
1. Develop scientific and technological products for brain and cognitive training.
I saw a similar store in Changsha two years ago, which opened in Wangfujing Commercial Plaza in Hexi (I guess business was good at that time, right? Otherwise, I can't afford the rent. I forgot the name of the shop. At that time, I went in for a visit. My products include: children's attention training courses, memory training courses, various XX ability training, and adolescent psychological counseling.
The main teaching staff consists of pre-school education, pedagogy and psychology graduates. Personally, I feel that the technology content is not high, and the research and development cost of such courses is not high. At present, first-tier cities have similar stores, and second-and third-tier cities have not seen similar services.
Baidu bought a similar product.
2. Psychological and behavioral big data modeling
There are too many things that can be created in this field. It's interesting to see the research done by Zhu's research group on "Predicting depression and suicidal tendency of Weibo users by using big data from Weibo".
A few months ago, some students in the circle of friends were posting candidates' advertisements, predicting your personality and other psychological characteristics through your the glory of the king data. There will be more and more Internet companies doing user psychological analysis and behavior prediction. Specifically, we can think and innovate on which behavioral data are used to analyze which psychological processes and which variables are finally used to predict.
3. Development of software and hardware products for psychological evaluation.
As a graduate student in the field of psychometrics, I personally think that a large number of traditional paper and pens and self-made scales will be eliminated (updated? Revision? ), it has become an online gamification evaluation or big data behavior data prediction and so on. But! But! Traditional evaluation forms are still relatively rich at present!
Because psychological evaluation is still a new thing to the public! The popularization of psychology still has a long way to go. Recently, there is a very popular thing in Tik Tok called "Click on the lower left corner of the video to test the most authoritative psychological test in the country". What is clicking in? It is to test how many people in the country share the same name and surname with you, and all kinds of unknown and unscientific entertainment tests (learn to measure anger! )
And some tests with scientific basis cost only a few dollars, and there are many thieves. As long as you have enough fans in Tik Tok, you can put this thing in the lower left corner of your video to make money. There are also many Tik Tok accounts related to psychology, and each video shows some pictures of perception and illusion, titled "What did you see at first sight? It's XX, which means you're from XXXX. The number of fans ranges from tens of thousands to hundreds of thousands.