2. Manufacturer information: including establishment time, growth history, corporate culture, product upgrade plan, new product research and development, future development goals of the enterprise, etc.
3. The structure and principle of automobile products, advantages and selling points compared with other competitive products;
4. New technologies and concepts applied to automobiles, such as ABS, EBD, EDS, GPS, all-aluminum body and Bluetooth technology.
5. The development history of the world automobile industry: we should know the roots of some historical events that affect the development of the automobile industry;
6. Automobile loan knowledge, automobile insurance knowledge, automobile maintenance knowledge, automobile driving knowledge, automobile consumption psychology knowledge and other knowledge related to automobile specialty.
Extended data:
Automobile sales consultant refers to the automobile sales service personnel who provide customers with professional automobile consumption consultation and shopping guide services, and their work scope is actually engaged in automobile sales. Its foothold is to provide customers with product sales services that meet their needs and interests based on their needs and interests.
Its specific work includes: customer development, customer tracking, sales shopping guide, sales negotiation, sales transaction and other basic processes, and may also involve auto insurance introduction, transaction or agency, licensing, decoration, car delivery, claims settlement, annual inspection and so on.
As a car service consultant, you need to have the following points:
1, confidence. Self-confidence is the motivation for people to do things, and self-confidence is a kind of strength. As long as you have confidence in yourself, you should encourage yourself at the beginning of your work every day. Self-confidence is more energetic, we should trust the company, believe that the company provides the best products to consumers, and believe that the products we sell are the best of its kind.
2. Sincerity. Everything must be sincere, and mentality is the basic requirement to determine whether a person can succeed in doing things. As a business person, he must treat customers and colleagues with a sincere heart.
3. Keep learning. Salespeople have to deal with all kinds of people, and different people pay attention to different topics and contents. Only extensive knowledge can make them have the same topic with each other and chat speculatively.
4. Teamwork. Sales depend on cooperation, and salespeople can't do without the wise decision of the business department, the strategizing of the sales office, the scientific planning of the region, the support and cooperation of various departments, and even the grace of God. However, it still needs the hard work of the sales staff. "The mountains are high and clean, and the sea is vast and unprofitable."
5. Good psychological quality. No matter what you do, you must have a good psychological quality, so that you can face setbacks and not be discouraged. Every customer an enterprise must face has a different personality. When you are hit, you should keep a calm mind, analyze customers more, constantly adjust your mind, improve your working methods, and be able to face all responsibilities.
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