-
The following is a professional explanation:
Simply put, the concept of blog marketing is a marketing method that companies or enterprises use blog, a network interactive platform, to publish and update the relevant general situation and information of enterprises or companies, and pay attention to and respond to the relevant questions and inquiries of customers on the platform in time, and help enterprises or companies get the top ranking of search engines for free through a powerful blog platform, so as to achieve the purpose of publicity.
Blog marketing strategy
1. Select a blog hosting website and register a blog account.
That is, choose a blog marketing platform with perfect functions and stability, which is suitable for the development of the enterprise itself, and obtain the qualification to publish blog articles. When choosing a blog hosting website, you should choose a blog hosting website with relatively large visits and high credibility, and you can analyze and judge it according to the global website ranking system and other information. For a professional blog site in a certain field, we should not only consider its traffic, but also consider its influence in this field. Blog hosting sites with high influence have high credibility of their blog content.
2. Choose excellent blogs
In the early stage of marketing, the first condition of using blog to spread enterprise information is to have a blog with good writing ability. Blogs can also promote enterprises, such as corporate culture, product brands, etc., and at the same time publish their own life experiences, work experiences and comments on some hot topics, especially when the blogger who publishes articles is an influential person in a certain field, the published articles are more likely to attract attention, attract a large number of potential users to browse, and provide readers with opportunities to understand corporate information through personal blog articles. It can be seen that marketing blogs need to be based on good writing skills. Therefore, the blog marketing of enterprises needs to be based on excellent blogs.
3. Create a good blog environment
Enterprises should insist on using blogs for a long time and constantly change the content of blogs, so as to play its long-term value and its due role and attract more readers. Therefore, it is necessary for enterprises engaged in blog marketing to create a good blog environment, adopt a reasonable incentive mechanism, stimulate the enthusiasm of blog writing, and urge enterprise bloggers to have sustained creativity and enthusiasm for writing. At the same time, we should encourage them to insist on publishing blog articles that are beneficial to the company in their personal activities outside their normal work, so that after long-term accumulation, the information of enterprises on the network will accumulate more and more, and the probability of being discovered by potential users will greatly increase. It can be seen that using blogs for marketing is a long-term process of accumulating votes.
4. Coordinate the differences between personal views and corporate marketing strategies.
Bloggers are individuals, but online marketing activities belong to enterprise marketing activities. Therefore, blog marketing must correctly handle the relationship between the two. If the blog articles represent the official views of the company, then the blog articles will lose their individual characteristics, and it will be difficult to gain the attention of readers, thus losing the significance of information dissemination. However, if blog posts only represent personal views and are inconsistent with corporate positions, they will be restricted by enterprises. Therefore, enterprises should train some employees with good writing skills to write, and what they write should not only reflect the enterprise, but also safeguard their own views and information dissemination. Only in this way can we get the attention of potential users.
5. Establish your own blog system.
When the blog marketing is successful, enterprises can consider using their own servers and establishing their own blog system, which is open to employees, customers and other outsiders. The service of blog hosting website is free. The service provider does not assume any responsibility, so the service is not guaranteed. If the service is interrupted, a lot of resources accumulated by enterprises through blogs will be destroyed at one time. If you use your own blog system, it can be managed by a special person and backed up regularly to ensure the stability and security of the blog website. Moreover, an open blog system will attract more peers and customers to apply for setting up their own blogs, so that more people can join the blog propaganda team of enterprises and expand the influence of enterprises on a larger level.
Blog marketing value
1. Blog can directly bring potential users.
Blog content is published on blog hosting websites, such as www.bokee.com's website (www.blogger.com). These websites often have a large number of users, and valuable blog content will attract a large number of potential users to browse, thus achieving the purpose of transmitting marketing information to potential users. Developing online marketing in this way is the basic form of blog marketing and the most direct value expression of blog marketing.
2. The value of blog marketing lies in reducing the cost of website promotion.
Website promotion is the basic content of enterprise network marketing. After a large number of enterprise websites are built, there are no effective promotion measures, and the number of website visits is too low, which reduces the actual value of the website. Through the way of blog, the information of enterprise website (such as the link of a popular product, the link of online coupon download website, etc. ) appropriately added to the blog content to achieve the purpose of website promotion. Such "blog promotion" is also a very low-cost website promotion method, which reduces the general paid promotion expenses or increases the number of visits to the website without increasing the website promotion expenses.
3. The content of blog articles provides users with the opportunity to obtain information through search engines.
Multi-channel information transmission is the guarantee of the effectiveness of network marketing. Through blog posts, users can increase their chances of finding enterprise information through search engines. The main reason is that, generally speaking, blog websites with large visits are better than the search engines of general enterprise websites, and users can find these enterprise blog contents more conveniently through search engines. The so-called search engine visibility here means that as many web pages as possible are included by major search engines. When users use related keywords to search, the location and summary information of these web pages are more likely to attract users' attention, thus achieving the purpose of promoting websites by search engines.
4. Blog articles can easily increase the number of links on corporate websites.
Getting links from other related websites is a common way to promote websites. However, when an enterprise's website is not well-known and the number of visitors is low, it is often difficult to find valuable websites to link to. It is natural to link to the company's website through your own blog post. Having the qualification to publish blog articles increases the initiative and flexibility of website links, which may not only bring new visits to the website, but also increase the advantage of the website in the ranking of search engines, because some major search engines, such as others, take the number and quality of links of a website by other websites as one of the factors to calculate its ranking.
5. The research on readers' behavior can be realized at a low cost.
When blog content is popular, blog websites have also become a place to communicate with users. In case of doubt, readers can post comments, so as to understand readers' views on blog content, and authors can also reply to readers' comments. Of course, you can also set up a link to the online questionnaire in your blog post to facilitate interested readers to participate in the survey, so as to expand the scope of the online questionnaire on the website, and at the same time, you can directly communicate the questions in the survey with readers, making the online survey more interactive. Therefore, the effect of online survey is improved, which means that the research cost is reduced.
6. Blog is one of the ideal ways to establish the brand effect of authoritative websites.
As a personal blog, one of the best ways to become an expert in a certain field is to set up your own blog. If you insist on blogging, the information resources you create will bring you considerable visits, including various valuable articles, website links, practical tools and so on. These resources will help you write more articles continuously, thus forming a virtuous circle. In fact, the accumulation of such resources does not require too much investment, but its return is considerable. The same is true for corporate blogs. As long as we insist on in-depth research in a certain field and strengthen multi-level communication with users, it will provide an effective way to gain brand recognition and loyalty of users.
7. Blogging reduces the potential loss of being surpassed by competitors.
In 2004, blog has become one of the hottest words in the world. Not only the number of users participating in blog writing has increased rapidly, but also the number of netizens browsing the content of blog websites has increased dramatically. In fact, the time cost spent on blogs has been compensated by other saved costs, such as the content written for blog websites, which can also be used to update the content of enterprise websites or published in other media with marketing value. On the other hand, if you are overtaken by your competitors because there is no blog, the loss is immeasurable.
8. Blogs make marketers change from passive media dependence to self-publishing information.
Under the traditional marketing mode, enterprises often need to rely on the media to publish enterprise information, which is not only limited, but also relatively expensive. When marketers have their own blog garden, you can publish all the information you want at any time! As long as the information does not violate national laws and is valuable to users. The appearance of blog has brought great changes to marketers' marketing concepts and marketing methods. Every enterprise and everyone has the right to publish information freely. How to effectively use this right to serve the marketing strategy of enterprises depends on the knowledge background of marketers and their ability to apply blog marketing.