Telephone sales prologue, in sales, a wonderful sales prologue is half the battle, and an attractive prologue will be just right. The most important thing in sales is to grasp the customer's ideas from the beginning. You should lead the customer, not the customer. I compiled the following opening remarks of telemarketing.
Opening remarks of telemarketing 1 When you call customers again, you should introduce the company and yourself within 30 seconds, which will arouse customers' interest and make them willing to continue chatting. To get customers to drop their homework and talk to you, the salesperson should clearly let customers know the following three things within 30 seconds:
1. Who am I/What company do I represent?
2. What is my intention to call the customer?
3. What are the advantages of our service to customers?
Example preface 1:
Interest temptation:
The key to opening remarks is related to the interests of customers. "Mr. XX, if there is a way to increase your profit by 20% and it proves to be effective, would you like to take a few minutes to learn about it?"
For another example, the opening remarks of the commonly used preferential activities in the telecommunications and financial industries are "We are now launching a new preferential activity", "Get XX for free", "You only need to spend 6 yuan to get the service you used to spend in 30 yuan" and "Hello, Mr. XX, I am XX Company. I understand that your traffic fee is relatively high, and now there is a new package that can halve your traffic fee. Are you interested in learning about it? "
Example Preface 2:
Sign up humorously:
"Hello, Mr. XX, I am a sales consultant of XX Company. However, this is a sales call. I don't think you will hang up directly! " If the customer says "I hate sales", the salesperson can reply "Then I really have to be careful not to add another annoying person to you". Of course, if the customer asks "What are you going to sell", you can directly introduce the product.
Example Preface 3:
Start with the topic that the other person is most concerned about:
"Hello, Mr. XX, I'm from XX Company. Listen to the salespeople below you. Now is the off-season of the tourism industry, and the sales volume is not very good? " This kind of prologue is to pull the other person from the state of rejection and alert to the salesperson to the state of solving his own concerns, so that he can forget to refuse you. Then slowly connect his concerns with the products you are promoting.
Example Preface 4:
Talk about topics familiar to customers:
For example, "Hello, Mr. XX, this is XX from XX Company. I recently read an article about advertising strategy published by you online, which is very different from what I saw before. Did you sum it up yourself? " If the other person is sure, you can continue to say, "This article makes me feel deeply, but there are a few questions that I don't quite understand. Can I ask you? "
Telemarketing prologue 2 Telemarketing prologue 1: Knock on the door with money
Almost everyone is interested in money, and the way to save money and make money can easily arouse customers' interest.
"Manager Li, our SoukCom customer information search software of Xunxun Company is cheap, and tens of thousands of customer information are searched in a few seconds, saving you a lot of time! Manager Li, are you willing to save time every year to find customer information? "
Telemarketing prologue 2: Sincere praise from the heart
Everyone likes to listen to good words, and customers are no exception. Therefore, praise has become a good way to approach customers. When praising prospective customers, you must find out the features that others may overlook, and let prospective customers know that your words are sincere. If a compliment is insincere, it becomes flattery, and the effect is definitely not good.
Here are two examples of telemarketing opening remarks that compliment customers:
"Manager Xu, I heard from Mr. Li of XX Company that doing business with you is the most enjoyable thing. He praised you as a warm-hearted and frank person. "
"Congratulations, Yang Zong. I just read your special report in the newspaper. Congratulations on your election as one of the top ten outstanding entrepreneurs. "
The prologue of telemarketing: using curiosity
Modern psychology shows that curiosity is one of the basic behaviors of human behavior. Liu Jiaoshou of Jackson State University said, "Exploration and curiosity seem to be the nature of ordinary people, and mysterious things are often the objects that everyone is familiar with and concerned about." Things that customers are unfamiliar with, don't understand, don't know or are different often attract people's attention. Salespeople can use everyone's curiosity to attract customers' attention.
A salesman said to the customer, "Manager Zhao, do you know what the laziest thing in the world is?" The customer is confused, but also curious.
The salesman continued, "it's the money you hide and don't use." They could have bought our house search software, so you wouldn't have to waste time looking for customer information. "
Salespeople create a mysterious atmosphere, arouse each other's curiosity, and then, when answering questions, skillfully introduce products to customers.
Telemarketing prologue 4: Keep asking questions
Salespeople ask questions directly to customers and use them to attract their attention and interest.
"Manager Zhang, what do you think is the main factor affecting the sales performance of your company?" Sales performance is naturally one of the most concerned issues for managers. The salesperson's questions will undoubtedly lead the other party into the interview step by step.
When using this technique, you should pay attention to the questions asked by the salesman, which should be the most concerned issue of the other party. The question must be clear and specific, and the words should not be vague and ambiguous, otherwise it will be difficult to attract the attention of customers.
Telemarketing prologue 5: Providing valuable information to customers
Salespeople provide customers with some helpful information, such as market conditions, new technologies and new product knowledge, which will attract customers' attention. This requires salespeople to stand in the customer's position, think for customers, read newspapers and periodicals as much as possible, grasp the market dynamics, enrich their knowledge, and cultivate themselves into experts in this industry.
Customers may deal with salesmen, but they have great respect for experts. For example, you say to a customer, "I saw a new software on a website and thought it was very useful for your company." Salespeople provide information to customers, care about their interests, and gain their respect and goodwill.
The purpose of effective opening remarks is to make customers interested in telemarketers and conversation content in the shortest time, so that they can get to the point quickly in the conversation, rather than hanging up the phone and making you unable to get involved in the topic. Learn the opening remarks of these telephone sales well, then sales will naturally not be a problem …
Telemarketing prologue 3 prologue 1: direct opening method
Shop assistant: Hello, Miss Li? I'm Zhang Ling, a medical consultant of a company. I'm sorry to disturb you (work/rest). Our company is doing market research. Can you do me a favor?
Miss Li: That's all right. What is this?
Customers may also answer: I am busy, or in a meeting, or refuse for other reasons.
The salesman must interface immediately: I'll call you back in an hour. Thank you for your support. Then, the salesman should take the initiative to hang up!
Call again after an hour. Be sure to create a familiar atmosphere and shorten the sense of distance: Hello, Miss Li! This is Zhang Ling. You told me to call in 1 hour. ...
Prologue 2: the same kind of excuse opening method
Salesperson: Miss Li, I'm Zhang Ling, consultant of XXX Company. We haven't met before, but can I talk to you for a moment?
Miss Li: Yes, what is it?
Customers may also answer: I am busy, or in a meeting, or refuse for other reasons.
The salesman must answer immediately: I'll call you back in an hour, thank you. Then, the salesman should take the initiative to hang up!
Call again after an hour. Be sure to create a familiar atmosphere and shorten the sense of distance: Hello, Miss Li! This is Zhang Ling. You told me to call in 1 hour. ...
Prologue 3: Introduction by others
Shop assistant: Hello, Miss Li, I'm Zhang Ling, a medical consultant of a company. Your good friend Wang Hua is a loyal user of our company. He recommended me to call you. He thinks our products also meet your needs.
Miss Li: Wang Hua? Why don't I listen to him?
Shop assistant: Really? I'm really sorry. I guess Mr. Wang hasn't come recently for other reasons. Let me introduce him to you. Look, I'm in a hurry to make a phone call.
Miss Li: That's all right.
Shop assistant: I'm sorry about that. Let me give you a brief introduction of our products. ...
Preface 4: Self-reported opening method
Shop assistant: Hello, Miss Li. I'm Zhang Ling, a medical consultant of a company. However, this is a sales call. I don't think you will hang up right away!
Miss Li: Selling products and cheating. I hate salesmen! (The customer may also answer: What products are you going to promote? If yes, you can directly participate in the product introduction stage. )
Salesman: Then I really have to be careful not to let you add another annoying person, hehe.
Miss Li: Hehe, you are very humorous. What products are you going to sell? Tell me about it.
Salesman: Well, our company's medical expert group is doing a market survey on xxx recently. What do you think of our products?
Prologue 5: Deliberately picking fault with the opening method.
Shop assistant: Hello, Miss Li. I'm Zhang Ling, a medical consultant of a company. How have you been recently? Do you still remember me
Miss Li: Not bad. Who are you?
Shop assistant: Well, our company mainly sells some beauty products. You called us to buy them six months ago, and we provided you with some trial products. I'm calling you this time to ask if you have any valuable opinions and suggestions on our products.
Miss Li: You have the wrong number. I don't use your products.
Shop assistant: No way. Is it because my client's return visit file records are wrong? Excuse me, may I ask what brand of beauty products you are using at present?
Miss Li: I am using a certain brand of beauty products. ...
Prologue 6: Pretend to be familiar with the opening method
Shop assistant: Hello, Miss Li, I'm Zhang Ling, a medical consultant of a company. How have you been recently?
Miss Li: Not bad. Who are you?
Shop assistant: No, Miss Li. You are too forgetful. I, Zhang Ling, still have to pay attention to my health under heavy work pressure. By the way, have you used our beauty products? Do you feel good? Recently, we just launched a joint service package. I wonder if you are interested?
Miss Li: You may have the wrong number. I didn't use your products.
Salesman: I won't make a mistake about the customer's return visit file. Miss Li, I'm really sorry. May I introduce our products to you and provide some services?
Miss Li: It seems that you care about users. Please introduce it.
Prologue 7: herd mentality opening method
Shop assistant: Hello, Miss Li, I'm Zhang Ling, a medical consultant of a company. Our company specializes in selling some anti-aging beauty products. I'm calling you because our products have successfully helped many people and achieved the effect of quickly delaying aging (such as Maggie Cheung, Brigitte Lin, Kimura Takuya and so on). ). May I ask which brand of anti-aging beauty products you use? ……
Miss Li: Really? I am currently using a brand of beauty products.
Prologue 8: Use Dongfeng skillfully to start.
Shop assistant: Hello, is this Miss Li?
Miss Li: Yes, what is it?
Shop assistant: Hello, Miss Li, I'm Zhang Ling, a medical consultant of a company. The main reason for calling you today is to thank you for your consistent support to our company. Thank you!
Miss Li: Nothing!
Salesman: In order to thank the old customers for their support to our company, the company specially prepared a special discount activity. I think Miss Li must be very interested!
Miss Li: Then tell me!
Prologue 9: the opening method of creating anxiety
Shop assistant: Hello, is this Miss Li?
Miss Li: Yes, what is it?
Shop assistant: I'm Zhang Ling, a medical consultant of a company. The main reason why I called you is that many customers have reported that most of the current beauty products are temporary solutions rather than permanent solutions. Once they stop using it, they will bounce back immediately. I'd like to ask your opinion on this issue.
Miss Li: Yes. . . . . .
Customers may also reply: Sorry, I don't know.
The salesman answered quickly: What brand of product is Miss Li using at present?
The purpose of effective opening remarks is to make customers interested in telemarketers and conversation content in the shortest time, so that they can get to the point quickly in the conversation, rather than hanging up the phone and making you unable to get involved in the topic.