How much does it cost to promote cooperation in Zhihu?

There are two kinds of promotion in Zhihu: soft text promotion and advertising promotion. Soft text promotion includes KOL promotion, KOC promotion and Zhihu question-and-answer topic promotion. The charge mainly depends on the quality of resources. In Zhihu, KOL and KOC with different qualities have different influences, so the fees are different. The cost of customizing the project start-up cycle ranges from hundreds to tens of thousands. If you need to obtain the KOL/KOC resource price list suitable for your own brand products in Zhihu, you are advised to consult Guangtui Network Technology. Click to receive a free brand diagnosis plan.

1, KOL promotion: high-quality bloggers, high fans, high-quality answers and good fan interaction.

2, KOC promotion: ordinary bloggers, low fans, simple answers, true fans.

3. Topic promotion: The topic in Zhihu is hot, and bloggers participate in it, with a large exposure.

4. Advertising promotion is information flow promotion, and there are three ways to deduct its cost, namely CPC charge, CPM charge and CPT charge. Each charging method has its own characteristics and costs.

5. The Zhihu account of the enterprise operates on its behalf, and the quotation is made monthly, quarterly and annually according to the contents of the operation plan.

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