In order to further promote the popularization of banking financial knowledge, improve the public's financial quality and safety awareness, and safeguard the legitimate rights and interests of financial consumers, led by the People's Bank of our county, our branch organized a publicity campaign with the theme of "deposit insurance protects your precious deposits". First, set up an activity group to ensure the smooth development of the activity.
The branch attaches great importance to this publicity campaign. In order to ensure the orderly progress of this activity, a special publicity activity group was set up to be responsible for the formulation and implementation of the publicity activity plan, and to organize and coordinate various departments and offices to support the smooth development of this activity.
2. Make full preparations for the publicity of activities to ensure that the publicity is implemented.
Our sub-branch takes outlets as propaganda positions, plays relevant propaganda slogans through LED screens of business outlets, plays promotional videos on deposit insurance on TV in business halls, and sets up propaganda points at business outlets to put leaflets. In May, the sub-branch used the evening meeting to organize study and emphasized the importance of this publicity. On May 8, staff were sent to give lectures and distribute materials in parks and other places, and concentrated publicity was given at the entrance of the business hall and nearby shops. The publicity mainly focuses on issuing deposit insurance leaflets and explaining the provisions of the deposit insurance system on the spot, so that the people can know more about the financial knowledge of deposit insurance.
Three. Publicity experience and summary
In view of this publicity activity, our website timely summarizes the publicity experience, evaluates the scale and effect of publicity, and estimates the amount of publicity materials according to the publicity situation, so as to choose a more suitable publicity site for the next publicity theme and adopt more effective publicity methods and means.
Our bank adheres to consumer education and service activities in daily business activities, safeguards the legitimate rights and interests of consumers and ensures the safety of customers' property.
2. Summary of Deposit Insurance Publicity Day
According to the requirements of Fuyang Insurance Industry Association, Centennial Life Fuyang Zhongzhi organized the "National Insurance Public Publicity Day" and adopted a series of effective measures to ensure the timely and effective development of this activity and achieved good results. The development of this activity, the actual results achieved, the problems existing in the activity and the suggestions for future insurance publicity work are summarized as follows:
I. Implementation of activities
1. In order to ensure the activities, the general manager's office and various departments of Fuyang Zhongzhi made overall coordination and implemented responsibilities. Specific and detailed plans and schemes have been formulated, and the responsible persons in each stage and link have been defined, so that the time, content, personnel and effect of publicity can be implemented by individuals, and all the work such as policy interpretation, legal publicity, publicity materials distribution, insurance and risk elimination, and on-site consultation can be done well.
2. The publicity activity was held on July 8th, and the location was chosen at the gate of Huixin Community with large traffic. This work is carried out by setting up information desks and distributing insurance leaflets. At the same time, organize employees with strong insurance business to take to the streets for publicity, introduce the basic characteristics of major insurance products and services to the public, give risk warnings, analyze hot issues in the insurance market, improve the public's insurance awareness and propaganda and rights protection ability, and let the people know that insurance can play a role in daily life.
Second, the actual results achieved
Through this "insurance publicity day" activity, the general public's insurance awareness has been improved and insurance professional knowledge has been popularized. It has stabilized the importance of insurance in social life, made the broad masses clear about the concept of insurance, and greatly enhanced the social public image of our company.
Third, the main problems
In today's society, most people's understanding of insurance is still one-sided, and some claims cases lead most people to hold a negative attitude towards insurance, thinking that insurance companies are deceptive companies and have great prejudice against insurance.
IV. Next Work Arrangement of Insurance Publicity
In the future work, Centennial Life Fuyang Zhongzhi will take insurance publicity as a long-term work. Taking this activity as an opportunity, we will strengthen the publicity of insurance professional knowledge, improve customer loyalty and promote the stable and healthy development of the insurance industry from the aspects of insurance laws and regulations, basic knowledge and how to improve insurance awareness and safeguard their own rights and interests.
3 Summary of Deposit Insurance Publicity Day
In order to further enhance employees' and the public's understanding of the deposit insurance system and maintain financial stability and normal financial order, according to the Zhejiang Provincial Deposit Insurance Publicity Work Plan (Hang Yin Ban [20xx] 1No.), the Notice on Doing a Good Job in the Publicity of Deposit Insurance in Zhejiang Province (Hang Yin Ban [20xx] No.2) and the Management Guidelines for Deposit Insurance Labels of Financial Institutions in Zhejiang Province,
First, attach great importance to and strengthen organizational arrangements.
After receiving the relevant notice, the sub-branch immediately organized all employees to seriously study the spirit of the notice document. In order to thoroughly implement the requirements of this activity, all the staff are members and the outlets are the main activities. Through various forms of publicity, the relevant knowledge of deposit insurance has been popularized, which has further strengthened the public's awareness and understanding of the importance of establishing a deposit insurance system, promoted the smooth implementation of the Deposit Insurance Regulations, and maintained financial stability.
Second, careful deployment and active mobilization.
According to the activity requirements, the sub-branch arranged a series of contents such as pre-job training, online publicity and outdoor publicity. Before the publicity, the sub-branch held a "deposit insurance knowledge learning meeting" for the employees of the outlets around the relevant publicity contents such as the Deposit Insurance Regulations and the Deposit Insurance Publicity Reader. It was required to organize employees to learn the relevant publicity contents at the weekly meeting and the daily morning meeting, discuss the publicity methods, enrich their own basic financial knowledge, and ensure the effectiveness of the recent publicity activities.
Third, there are various forms and rich contents.
(1) Publicity of business outlets
During the activity, advertising slogans with related words will be scrolled on the led display screen of outlets. On the other hand, deposit insurance signs are placed in the business hall, especially in the business counters, and at the same time, the customer service manager in the lobby is arranged to publicize the deposit insurance system for customers who have handled business at our outlets.
(2) Outdoor publicity
Before the outdoor publicity, the sub-branch received the corresponding leaflets, which enriched the publicity content and made the publicity method more direct and efficient. The publicity target is mainly aimed at various businesses around the outlets. Through lunch break, door-to-door publicity. Judging from the feedback effect, the people are enthusiastic about participating in this publicity activity, and they are generally interested in this content and have raised many questions. We used the knowledge gained in training and brochures to answer questions related to the people's vital interests, such as the connotation, coverage and premium payment of the deposit insurance system.
4. Summary of Deposit Insurance Publicity Day.
In order to further promote the popularization of banking financial knowledge, improve the public's financial quality and safety awareness, and safeguard the legitimate rights and interests of financial consumers, the bank organized a publicity campaign with the theme of "Deposit Insurance Regulations comprehensively protect depositors' rights and interests".
First, attach great importance to and strengthen organizational arrangements.
After receiving the relevant notice from the People's Bank of China, the bank immediately organized employees to learn the spirit of the document. In order to thoroughly implement the requirements of this activity, a publicity activity group was set up, focusing on network activities, using various publicity forms to popularize knowledge about deposit insurance and maintain financial stability.
Second, fully prepare publicity activities to ensure that publicity is implemented.
Considering that it is not suitable for large-scale centralized publicity during the epidemic period, the bank takes outlets as its propaganda position, and the sales department of the Head Office and three branches broadcast relevant publicity slogans through banners and LED screens at outlets, and conduct on-site publicity and information distribution outside outlets. Our publicity is mainly to distribute leaflets on deposit insurance, explain the provisions of the deposit insurance system on the spot, and let the people know more about deposit insurance finance. We also use the official WeChat account to publicize knowledge about deposit insurance from time to time and expand online publicity.
In this publicity, the bank distributed more than 300 publicity materials and directly reached more than 260 people, achieving the expected publicity effect.
Third, sum up experience and establish a long-term mechanism.
Combined with its own business characteristics, service characteristics and network distribution, the bank carried out publicity activities according to local conditions according to customer needs, and popularized financial knowledge related to deposit insurance system to the public through multi-channel publicity, multi-angle and multi-forms, which was generally welcomed and praised by financial consumers, and achieved good results, comprehensively enhanced the public image of the bank and enhanced the public's credibility in the banking financial system. In view of the particularity and long-term implementation of deposit insurance system. We will further sum up relevant work experience, continue to improve relevant mechanisms and programs, and carry out publicity work on deposit insurance system in a sustained and institutionalized manner.
In the future work, the Bank will continue to unremittingly publicize the knowledge of deposit insurance as its daily work, adopt flexible and diverse publicity methods, continue to increase publicity to the general public, earnestly safeguard the interests of consumers, maintain the image of the Bank, and enhance public confidence in the banking financial system.
5. Summary of Deposit Insurance Publicity Day.
In order to raise the public's awareness of deposit insurance, effectively popularize financial knowledge and create a good financial environment, on the occasion of the fifth anniversary of the implementation of the Deposit Insurance Regulations, the People's Bank of China Shuangcheng Sub-branch organized financial institutions within its jurisdiction to carry out various forms of publicity activities on deposit insurance knowledge.
In view of the current situation of epidemic prevention and control in COVID-19, the People's Bank of Shuangcheng organized 1 1 financial institutions within its jurisdiction to publicize the deposit insurance regulations online by making videos in American and Tik Tok. Financial institutions use customers' WeChat group to send exquisite articles and Tik Tok videos on deposit insurance knowledge promotion, conduct questions and answers on deposit insurance knowledge, communicate with customers and publicize deposit insurance knowledge.
There are 1 1 financial institutions in Shuangcheng District in the form of hanging banners and rolling deposit insurance propaganda slogans on the electronic screens of their business outlets, so that people can understand the knowledge of deposit insurance more intuitively. Under the premise of ensuring the safety of epidemic prevention and control, all financial institutions take outlets as the main propaganda position, distribute leaflets at business outlets, set up information desks and other ways to publicize and explain the knowledge of deposit insurance, so that customers can know that deposit insurance is to protect their legitimate rights and interests, without adding any extra burden to customers, so that customers can deposit in banks safely and securely, and customers can rest assured that they can deposit. At the same time, let customers know under what circumstances the deposit insurance payment will happen and the significance of the payment limit. During the publicity period, more than 2,000 leaflets and leaflets were distributed and more than 200 public consultations were conducted.
During the publicity of deposit insurance, three people, including the Vice President of Shuangcheng People's Bank, visited 1 1 financial institutions to check the implementation of the publicity of deposit insurance. Through on-site inspection and communication with leaders and business personnel of financial institutions, it can be seen that financial institutions can carry out deposit insurance publicity work in a solid manner in accordance with the requirements of the People's Bank of China. Deposit insurance not only protects the interests of depositors but also protects financial institutions. Financial institutions should make clear the significance of deposit insurance and continue to carry out deposit insurance publicity. Through online and relying on outlets to publicize, let our customers know the content of deposit insurance system, understand the coverage of deposit insurance, and better safeguard their own rights and interests. With deposit insurance, customers of financial institutions will be more stable, which is conducive to the stable and healthy development of financial institutions.
6. Summary of Deposit Insurance Publicity Day.
In order to further improve employees' and the public's understanding of the deposit insurance system and maintain financial stability and normal financial order, according to the requirements of the head office and the county people's bank, our sub-branch concentrated on the "deposit insurance knowledge publicity month", and now the activities are reported as follows:
First, attach great importance to and strengthen organizational arrangements.
After receiving the relevant notice from the head office and the county people's bank, the branch immediately organized all employees to seriously study the spirit of the notice document. In order to thoroughly implement the requirements of this activity, a monthly deposit insurance knowledge publicity leading group was established, with President Wang as the team leader, the president in charge of business as the deputy team leader, and the heads of the joint audit department and outlets as members. The office is located in the accounting and auditing department of the branch, with outlets as the main activity places, and the knowledge related to deposit insurance is popularized through various forms of publicity. Further strengthen the public's awareness and understanding of the importance of establishing a deposit insurance system, promote the smooth operation of the Deposit Insurance Regulations, and maintain financial stability.
Second, careful deployment and active mobilization.
According to the requirements of the activity, the sub-branch arranged a series of contents such as pre-job training and study, outlet publicity and outdoor publicity, and new media publicity. Before the publicity, the sub-branch held 1 time "learning sessions on deposit insurance knowledge" for its employees around the deposit insurance regulations, the deposit insurance publicity book and other related publicity contents, and asked the employees of the branch to organize and learn relevant publicity contents and discuss publicity methods at the weekly regular meeting and daily morning meeting, so as to enrich their own basic financial knowledge, solidly promote the publicity activities and ensure the effectiveness of the activities.
7. Model essay on the summary of deposit insurance publicity day activities
In order to further enhance the public's understanding and cognition of the deposit insurance system, maintain financial stability, timely prevent and resolve financial risks, effectively protect depositors' interests and maintain bank credit, Huarong Xiangjiang Bank Longshan County Sub-branch organized and carried out the "deposit insurance knowledge publicity" activity.
All branches attached great importance to the publicity activities of deposit insurance, and set up a publicity leading group in accordance with the relevant deployment requirements of the People's Bank of China and the superior bank, earnestly prepared and organized the publicity, and prepared all kinds of publicity materials at the first time. Carry out centralized learning, organize all employees to seriously study the spirit of the document and the Deposit Insurance Regulations, enhance employees' awareness of the deposit insurance system, consolidate their own foundation, and ensure the effectiveness of the publicity activities.
In order to strengthen the publicity and ensure the publicity effect, the sub-branch publicized the deposit insurance system through the LED display screen of the business hall, and set up a publicity exhibition area. The counter staff explained the deposit insurance knowledge to visiting customers in detail, so that customers could easily understand the deposit insurance. At the same time, actively carry out publicity activities of affiliated enterprises and communities, formulate publicity plans, and coordinate the time, place, content and division of responsibilities of outdoor publicity to ensure the publicity effect. Correctly guide villagers to understand deposit insurance and consciously maintain financial order.
The publicity activities of deposit insurance went outdoors, into enterprises and into communities, which played a radiating role in the business hall and the media, fully popularized the knowledge of deposit insurance, effectively improved the public's financial knowledge of deposit insurance, and won unanimous praise from the masses. All branches will continue to take all kinds of financial knowledge publicity activities as their daily work, adopt flexible and diverse publicity methods, continue to increase publicity efforts, earnestly safeguard the interests of consumers, safeguard the image of banks, and enhance public confidence in the banking financial system.
8. Summary of Deposit Insurance Publicity Day.
Under the correct leadership and organizational arrangement of the People's Bank of China, and in accordance with the spirit of the Notice of the General Office of the People's Bank of China on Launching Special Publicity Activities on Credit Management Regulations, the Bank launched a three-month special publicity campaign on credit management regulations from March 15 to June 14, 20xx. After serious efforts, the special publicity activities were successfully concluded. The relevant special publicity activities are summarized as follows:
First, study hard and improve your ideological understanding.
We have carefully studied the spirit of the Notice of the General Office of the People's Bank of China on Launching Special Publicity Activities on the Management Regulations of Credit Information Industry, improved our ideological understanding, and fully realized the significance of the construction of social credit system in improving public credit awareness, promoting the development of financial business, promoting local economic and social development, and building a harmonious society. To this end, strengthen leadership, set up a leading group for special publicity activities of the Credit Management Regulations, formulate special publicity programs, and carry out special publicity activities in a down-to-earth manner, so as to obtain the actual effect of special publicity activities and promote the construction of social credit system.
The second is to carefully organize and carry out activities in a down-to-earth manner.
According to the spirit of the special publicity campaign and the special publicity plan formulated, the Bank has carried out activities in a down-to-earth manner, focusing on six aspects: First, it has refined the publicity content, mainly publicizing the application scope of the Regulations, the credit supervision system, credit reporting institutions, credit reporting business rules, the rights and interests of credit information subjects, the basic database of financial credit information and the significance of the promulgation of the Regulations to the construction of social credit system. The second is to hang "fully implement the Regulations on the Administration of Credit Information Industry to promote the standardized and healthy development of the credit information industry" outside the business hall. Propaganda slogans, create a strong atmosphere of special publicity activities, make the public raise their awareness and actively participate in the construction of social credit system. The third is to set up publicity boards and materials in the business hall to introduce the significance of social credit system construction in detail, so that the public can understand what social credit system construction is and how to carry it out. The fourth is to set up consultation points, designate special personnel to answer the public's consultation on the construction of social credit system in detail, enhance the public's sense of responsibility for the construction of social credit system, and promote the pace of social credit system construction. The fifth is to hold a forum between banks and enterprises to publicize the necessity of building a social credit system to the responsible persons of enterprises and finance, improve their sense of honesty and jointly develop the social credit system. Sixth, strengthen communication with local media, make special reports on the development of social credit system construction, expand the influence of social credit system construction, and make the whole society pay attention to and actively participate in the construction of social credit system.
9. Summary of Deposit Insurance Publicity Day.
In order to further promote the popularization of banking financial knowledge, improve the public's financial quality and safety awareness, and safeguard the legitimate rights and interests of financial consumers, the bank organized a publicity campaign on the theme of "Publicity Month of Interest Rate Marketization and Deposit Insurance System" from June/KLOC-0 to June 30. The activity summary report is as follows?
First, set up an activity leading group to ensure the smooth development of the activity.
In order to ensure a reasonable division of labor, orderly organization and proper measures for the publicity activities, our branch attached great importance to the spirit of the document "Financial knowledge enters every household" and established a leading group for the publicity activities "Financial knowledge enters every household". With the president of the branch as the team leader, the main leaders of all departments and sub-branches as members of the leading group, and a leading group office is established to be responsible for the formulation and implementation of the publicity activity plan, and to organize and coordinate the implementation of the activities of all departments and offices. In order to ensure that the publicity activities are carried out in an orderly manner, the branch has formulated and issued a publicity activity plan, requiring all branches to make full use of various publicity means, expand the coverage of activities and popularize financial knowledge. ?
Second, fully prepare publicity materials to ensure that publicity is implemented.
June is "Publicity Month of Interest Rate Marketization and Deposit Insurance System". In order to ensure that all measures of publicity activities are put in place, our branch has made careful preparations for publicity activities, distributed publicity banners, posters and leaflets to all business outlets, and required all outlets to put all publicity materials in place at the first time, set up publicity areas to hang publicity banners, post publicity posters and display brochures, and broadcast this month's publicity slogans through LED display screens, such as: deposit insurance makes life better; Voluntary deposit, free withdrawal, interest-bearing deposit,
Fuzhou Branch takes the branch outlets within its jurisdiction as propaganda positions, plays relevant propaganda slogans through the LED demonstration screens of business outlets, sets up propaganda points at business outlets, puts up propaganda racks and posts propaganda posters, so that customers can feel the propaganda atmosphere of "Interest Rate Marketization and Deposit Insurance System Publicity Month"; By putting leaflets on the counter, customers can read relevant publicity materials at the first time when they are handling business or waiting for business, so as to ensure that interest rate marketization and deposit insurance system bring to the public, and let financial consumers know the connotation of interest rate marketization and the protection of deposit insurance system to financial consumers at the first time.
10. Summary of Deposit Insurance Publicity Day
In order to further promote the popularization of banking financial knowledge, improve the public's financial quality and safety awareness, and safeguard the legitimate rights and interests of financial consumers, the Bank organized a publicity campaign with the theme of "Deposit Insurance Regulations fully protect depositors' rights and interests" on May 14.
First, attach great importance to and strengthen organizational arrangements.
After receiving the relevant notice from the People's Bank of China, the bank immediately organized employees to learn the spirit of the document. In order to thoroughly implement the requirements of this activity, a publicity activity group was set up, focusing on network activities, using various publicity forms to popularize knowledge about deposit insurance and maintain financial stability.
Second, fully prepare publicity activities to ensure that publicity is implemented.
Considering that it is not suitable for large-scale centralized publicity during the epidemic period, the bank takes outlets as its propaganda position, and the sales department of the Head Office and three branches broadcast relevant publicity slogans through banners and LED screens at outlets, and conduct on-site publicity and information distribution outside outlets. Our publicity is mainly to distribute leaflets on deposit insurance, explain the provisions of the deposit insurance system on the spot, and let the people know more about deposit insurance finance. We also use the official WeChat account to publicize knowledge about deposit insurance from time to time and expand online publicity.
In this publicity, the bank distributed more than 300 publicity materials and directly reached more than 260 people, achieving the expected publicity effect.
Third, sum up experience and establish a long-term mechanism.
Combined with its own business characteristics, service characteristics and network distribution, the bank carried out publicity activities according to local conditions according to customer needs, and popularized financial knowledge related to deposit insurance system to the public through multi-channel publicity, multi-angle and multi-forms, which was generally welcomed and praised by financial consumers, and achieved good results, comprehensively enhanced the public image of the bank and enhanced the public's credibility in the banking financial system. In view of the particularity and long-term implementation of deposit insurance system. We will further sum up relevant work experience, continue to improve relevant mechanisms and programs, and carry out publicity work on deposit insurance system in a sustained and institutionalized manner.
In the future work, the Bank will continue to unremittingly publicize the knowledge of deposit insurance as its daily work, adopt flexible and diverse publicity methods, continue to increase publicity to the general public, earnestly safeguard the interests of consumers, maintain the image of the Bank, and enhance public confidence in the banking financial system.