Provide the source power for the development of the Internet industry! ，d' m3 |% W2 i5 ~
8 P$ }$ u) G( a" `% {* b4 O！ R) s: @ Abstract: Making a website promotion plan is also a website promotion strategy. The promotion plan is not only a guide to promotion, but also a measure to test whether the promotion effect reaches the expected goal. The website promotion plan should include at least three basic contents: the stage goal of website promotion; Website promotion methods adopted in different stages of website publishing operation; Control and effect evaluation of website promotion strategy.
The website promotion plan of @ @% h) x-n5k+}% zbbs.163k.com is an integral part of the network marketing plan. Making a website promotion plan is also a website promotion strategy. The promotion plan is not only a guide to promotion, but also a measure to test whether the promotion effect reaches the expected goal. Therefore, a reasonable website promotion plan has become an essential part of the website promotion strategy. Network marketing planning contains many contents, such as the function, content, business model and operation strategy of the website. A good network marketing plan should be completed before the website is formally built, and provide overall guidance for actual operation. The website promotion plan is usually completed in the website strategy stage, and even the website "promotion" can be started in the website construction stage. bbs. 163k.com！ O$ ]- e (v. B7 m$ ]) a
Compared with the complete network marketing plan, the website promotion plan is simpler, but more specific. Generally speaking, the website promotion plan should at least include the following main contents:
4 f0 H( F3 B6 ^.Q( ~# |% J5？ . X group buying website system, group buying website scheme 1, and determine the stage goal of website promotion. For example, the number of independent users visited every day within 65,438+0 years after publication, the relative ranking compared with competitors, the performance in major search engines, the number of linked websites, the number of registered users, etc.
8O4 x-` r # h6t: $ o-z 2。 Website promotion methods adopted at different stages of website publishing and operation. If possible, it is best to list in detail the specific website promotion methods at each stage, such as the name of the login search engine, the main forms of online advertising and media selection, and the cost to be invested. Group buying website system, group buying website program 7 M7 x3 J" l% t3 w# z3 o.
3. Control and effect evaluation of website promotion strategy. Such as the control of stage promotion objectives and the evaluation index of promotion effect. The purpose of controlling and evaluating the website promotion plan is to find out the problems in the process of online marketing in time and ensure the smooth progress of online marketing activities. +D9 H7 N9 w0x & amp； @# E' Y. t2 T
The main contents of the website promotion plan are explained in the form of cases. In practical work, because the situation of each website is different, it is not necessary to copy these steps and methods, just as a reference.
7 G/ G. m0 S9 K 1 \2 x+ ~, q8 P+ [Group buying website system, group buying website scheme case: promotion scheme of a website (simplified version) 163K website system official forum $ h' {5 X( _! s4 s
Here, the first promotion year of a website is divided into four stages, each lasting about 3 months: the stage of website planning and construction, the initial stage of website release, the stage of website growth and the stage of website stability. A company produces and sells tourist souvenirs. To this end, a website is established to promote the company's products, which has the function of placing orders online.
) o( k( @2 n. J- B* f: z 163k official service forum of group buying website system) The promotion plan formulated by this website mainly includes the following contents:
:q ' l7n " h:Gn * c . \ BBS . 163k . com 1。 Website promotion goal: after the website is released 1 year, it is planned to reach 2000 independent visitors every day, and 10000 registered users;
-H5 V's # |0 z* v 163K website system official forum 2. Promotion in the stage of website planning and construction: that is, the preparatory work for promotion began before the website was officially released, and the search engines such as google and Baidu were optimized from the aspects of website structure and content during the website construction;
，G3 Y $]& amp； C3 a 163K official forum website system 3. The basic promotion means of the website in the initial stage: log in to 10 major search engines and classified directories (list the planned websites), purchase 2-3 real-name/general websites, and establish website links with some partners. In addition, cooperate with other marketing activities of the company to publish corporate news in some media and industry websites. bbs. 163k.com% Q，X/@ & amp； Oh! ~/ b，\。 ZD
4. Website promotion: After the website has a certain number of visits, in order to continue to maintain the growth of website visits and brand promotion, online advertising (including the selection of websites and columns planning to place advertisements, advertising forms, etc.). ) will be placed on the websites of related industries and advertisements will be placed on some related professional electronic publications; Exchange resources with some partners;
“u- Z！ ~3 v9 h" z% c' {163k official service forum of group buying website system 5. Website promotion in stable period: combining with the company's new product promotion, sending online coupons irregularly; Participate in activities such as ranking appraisal in the industry to obtain news value; When the conditions are ripe, build a neutral industry information website related to the core products of the enterprise for auxiliary promotion.
0p8 e8y:H4 a6c & amp； B' U 1 _ group buying website system, group buying website program 6. Evaluation of promotion effect: track the effect of promotion measures of major websites, make statistical analysis of website traffic regularly, cooperate with professional network consulting institutions for network marketing diagnosis when necessary, improve or cancel the promotion means with poor effect, and increase the investment ratio of promotion strategies with obvious effect.
z0[$ T6 I[& amp； The case of g0 o and u/ c is not a complete website promotion plan, but only lists some important promotion contents in general. However, from this simple website promotion scheme, we can still draw several basic conclusions: BBS.163k.com1A5n9r; Aortic second sound
First, making a website promotion plan is helpful to carry out the work in a targeted, step-by-step and purposeful manner in the website promotion work to avoid important omissions.
6 C: J. [( C U2 T group buying website system, group buying website scheme II. Website promotion started before the website was officially released, especially the optimization of search engines. In the stage of website design, we should consider the promotion demand and make necessary optimization design.
3 Y+ Y( [0 |' H/ I7 y# V 163K website system official forum) Third, the basic method of website promotion is applicable to most websites, which is the so-called universal website promotion method. A website usually needs to carry out these routine promotion in the construction stage and the initial stage of publication. Group buying website system 163k official service forum &; b ' M:x:I； X # J0 h0 F & ampN7 Q
Fourthly, different methods are needed in different stages of website promotion, that is to say, website promotion methods have the characteristics of stages. Some website promotion methods may be effective for a long time, while others are only suitable for a certain stage or temporary adoption. A variety of website promotion methods are often used in combination. 163K official forum of website system 7m6t: z, | 0g.vt.
Fifth, website promotion is one of the contents of online marketing, but it is not the whole of online marketing. At the same time, website promotion is not isolated and needs to be combined with other online marketing activities.
+ s2 V3 L！ D7s4b1a2] 8 |: q163k website system official forum Sixth, after the website enters a stable period, the promotion work should not stop, but it is difficult to further increase the number of visitors, so it is necessary to adopt some unconventional promotion strategies, such as the plan to build an industry information website in the above case. 163k official service forum of group buying website system-]&; ` v7 @9 Y# P9 Q
Seventh, website promotion cannot be carried out blindly, and it needs tracking control. In the evaluation method of website promotion, the most important indicator is the number of website visits, and the change of the number of visits basically reflects the effectiveness of website promotion, so the statistical analysis report of website visits plays a vital role in the success of website promotion. Group buying website system, group buying website program $ P 1 C* v. o8 T6 d @
The overall scheme of website promotion is given in the case. In addition, it is necessary to make detailed plans for each specific website promotion measure, such as search engine promotion plan, resource cooperation plan and online advertising plan. In this way, you can be more specific, prepare more questions in advance, and control the promotion effect of the website conveniently. These details are omitted in this article, and the implementation scheme of specific website promotion methods will be introduced appropriately in the subsequent content. In addition, the complete website promotion plan also contains more detailed contents, such as marketing budget, stage promotion objectives and its evaluation indicators.
There are two kinds of group buying: group buying and group buying. The organizer is called the head of the group, which is the party that organizes the group purchase, and the follower is called the member, which is the party that participates in the group purchase. In addition to the heads of delegations and league members, there is also a party that provides goods, called businessmen.
The first is the head of the delegation:
1. The head of the delegation looks for goods for the group, and determines the number of people needed for group purchase, the brand model of the goods and the price of the goods.
2. Call members. You can post information online, or you can find your relatives and friends around you. In order to better determine the number of members, some responsible persons will ask members for a deposit.
3. After the number of members reaches the number required for group purchase, the head of the delegation will organize merchants to purchase in a unified way. End of group purchase; If the group members fail to meet the group purchase requirements, the group will fail.
For members, members do not need to contact with merchants, do not need to bargain, and so on.
1. The members saw the head's post, or were persuaded by relatives and friends around the group, and they were very interested in the goods in the group and participated in the group purchase.
2. After the number of members reaches the number required for group purchase, they will pay the head of the delegation, get the goods, ask for relevant bills, warranties, etc. The group purchase is over; If the group members fail to meet the group purchase requirements, they will not be able to join the group.
Group buying process of professional group buying institutions
1. Register as a member of the professional group buying website.
2. Sign up for group buying activities organized by the organization.
3. Received an invitation from a group buying organization.
4. Go to the activity place (brand distribution point, store or large exhibition store) with other members who have signed up for group purchase.
5. Look at the products you want to buy and place an order.
Step 6 receive payment
[Edit this paragraph] The core advantages of online group buying
As an integral part of online shopping, online group buying has all the advantages of online shopping, such as convenience, quickness and no geographical restrictions. And the price advantage has become its main core advantage, which is even more obvious than ordinary online shopping.
Take home appliances as an example. In order to make a profit, the common practice of home appliance enterprises is to pass on the extra costs caused by various reasons in the channel to the products, and ultimately consumers will inevitably become the victims of multiple profits between intermediate links.
On June 5438+ 10, 2006, the first online shopping mall brand in China successfully launched a trial eating camp, which undoubtedly challenged this phenomenon. Manufacturers directly connect with consumers through the platform provided by the website, and the savings in intermediate costs ensure that consumers can buy genuine licensed products on the basis of factory direct sales.
And its online group buying not only gives consumers, but also gives enterprises and agents the power to initiate group buying. At the same time, the group purchase launched as a home appliance direct selling platform also means that the price will be more favorable than other similar products. The flexibility of online group buying organization mode is beyond the reach of offline stores in terms of time and cost.
Online group buying is the behavior of professional group buying institutions to gather scattered consumers with the same purchase intention through the Internet platform and make large-scale purchases from manufacturers. Consumers can also publish product group buying information on the group buying website, and initiate and organize group buying by themselves.
Group buying, a new consumption mode, triggered a new consumption revolution as soon as it entered China. The ultimate goal of group buying is to save money for consumers, make money for businesses and achieve a win-win situation for all three parties!