The Development Course of Tai Fang

1996 65438+1October 18, Ningbo Tai Fang kitchenware co., ltd was established, with an investment of 20 million yuan to set up the first production line with an annual output of 300,000 sets of range hoods.

In July 2000, Tai Fang formally entered the integrated kitchen industry and established an integrated kitchen production line.

In 2000, the company entered the field of cookware. In May of 20001year, the fourth phase project of Tai Fang, a production base with an annual output of 300,000 medium and high-grade cookware, was successfully completed and put into use. Officially invested 200 1 year, the company invested100000 to build the first disinfection cabinet production line, with an annual output of150000 units.

On July 5, 2003, the construction of Tai Fang Outer Ring Industrial Park, covering an area of 158 mu, started. Outer Ring Industrial Park has become the production base of the whole kitchen and bathroom products in Tai Fang.

On July 15, 2005, Tai Fang Binhai Industrial Park broke ground; On September 6th, the groundbreaking ceremony was held in Tai Fang Binhai Industrial Park. Tai Fang Binhai Industrial Park will become an important base for carrying the grand goal of the second decade of Tai Fang.

In 2008, Tai Fang moved into Tai Fang Binhai Industrial Park in Hangzhou Bay New Area, covering an area of more than 400 mu, where Tai Fang will continue to strive to become the brand positioning of "the leader of high-end kitchen appliances".

20 10, Tai Fang cooperated with trout (China) strategic positioning consulting company, which made Tai Fang's high-end positioning strategy clearer and focused on high-end, and pointed out the direction for Tai Fang's future development.

20 10, Tai Fang won the honor of "the first ideal brand for consumers in China" again. In March of the same year, Tai Fang joined hands with Southern Weekend to launch the "Fang Taiqing Bamboo Slips Sinology Plan" with the goal of "a hierarchical, systematic and barrier-free platform for self-study of sinology", which promoted the classic education of Chinese sinology through systematic and continuous public welfare activities.

20 1 1, Tai Fang won the "201/CCTV China Brand of the Year" award.

20 12 1.9 "Futian Style" Tai Fang Top Kitchen Hall opened, with a total area of nearly 3,000 square meters. It is a comprehensive kitchen experience hall integrating product technology, corporate culture and lifestyle, and expresses the high-quality lifestyle and attitude of China families to the world.

On March 25th, 20 13, the product launch conference of Taifang's new generation of air cube range hood was held in Jingyuan Art Center. The new product has brought unprecedented smoke absorption effect and thoroughly remoulded appearance design, which has been well received by the guests present.

2065438+On March 25th, 2004, Yun Cube, a new generation of European range hood, was newly released in Shanghai Mercedes-Benz Center. The groundbreaking "butterfly wing ring suction technology" completely broke the industry conclusion that European appearance and oil fume suction effect can not be achieved at the same time, and oil fume can not run in all directions, so you can safely open the kitchen from now on.

2065438+On March 25th, 2005, Tai Fang introduced smart air cube, extremely hot direct-injection gas stove, efficient and clean U disinfection cabinet and cross-border sink dishwasher in Shanghai Mercedes-Benz Cultural Center, which once again surprised and moved consumers. Over the past 20 years, Tai Fang has always been loyal to his original intention and devoted himself to developing products, leading the evolution and upgrading of the kitchen appliance industry and creating a better life for China families.