1. The basic meaning of 4S shop is the imported goods that were gradually introduced into China from Europe after 1998. Due to the close relationship between production and sales with various manufacturers, it has the advantages of beautiful shopping environment and strong brand awareness, and was once imitated by many domestic manufacturers.
Second, the store features
Automobile 4S shop is invested and built by dealers, and it is built according to the standards set by automobile manufacturers. Unified design inside and outside the store, huge investment, tens of millions, luxurious style and comfortable environment. Only single brand cars specially authorized by manufacturers can be sold, which can provide customers with lower prices, more professional technical support and more in-depth after-sales service. 4S stores and automobile manufacturers form an automobile brand alliance, which represents automobile brand culture, embodies brand value, maintains brand loyalty, and establishes automobile brand awareness and credibility for automobile manufacturers. Usually, a brand's 4S stores are only distributed in one area or several specialty stores with relatively equal distance, and cannot be sold across regions.
Third, introduce advantages.
1, credibility
4S shop has a series of customer complaints, opinions and claims management, which has left a good impression on the owners. However, due to personnel quality, management and other problems, ordinary refitting shops often can't find the responsible person, shirking and blaming each other, leaving a very bad image for the owners. In the past, 4S stores didn't deal in auto supplies, so car owners had no choice but to go to retail refit stores. Now, 4S stores run this business, and they certainly won't go further. 4S stores will be their first choice.
2. Professional aspects
Because the 4S shop only aims at the series models of one manufacturer, with the series training and technical support of the manufacturer, it is very professional in the performance, technical parameters, use and maintenance of the car, and has achieved "specialization". Moreover, auto parts dealers are exposed to many models and are not very proficient in each model. They can only be "miscellaneous and rich", and sometimes they only know one of them and don't know the other. Therefore, 4S stores have great advantages when refitting some products that need technical support and after-sales service.
3. After-sales service guarantee.
In the past, it mainly sold cars. With the intensification of competition, 4S stores pay more and more attention to the establishment of service brands, and the backing of 4S stores is automobile manufacturers, so after-sales service can be guaranteed. Especially for automotive electronic products and automotive audio-visual products, it is necessary to change the original circuit of the automobile when refitting, which will bring trouble to the after-sales service in the future. I once saw a refitting shop refitting the car audio and video of an Audi car. Audio-visual was modified, and as a result, the car couldn't catch fire. Because there were no professional technicians and service guarantee, the computer program of Audi car was destroyed during the modification. Some automobile manufacturers even strictly stipulate that it is not allowed to modify automobile electronics. If it is modified, the manufacturer does not guarantee it. If the car modified in the 4S shop can promise the warranty to the owner and eliminate the worries of the owner, it will be one of the important means to attract the owner to modify. It is the first choice for car owners to modify some high-tech products in 4S stores, and at the same time it can avoid direct price competition with retail modification stores.
4. Humanization.
In 4S stores, car owners can really enjoy the feeling of "God". When they are tired, they can have a rest room. When they are thirsty, they can read magazines, books, newspapers and surf the Internet. If they are in a hurry, there is a spare car for you to use. There are special service personnel to take care of the whole process, and the whole business can be completed without worrying about it. In these aspects, auto parts modification shops simply can't do it.