Ju Orange Network is a performance company and O2O e-commerce platform with performance brokerage as its main business and taking into account the whole industry chain. The theater management platform of Ju Orange Theater under Ju Orange Network is committed to building an ecological chain of "pan-theater" mode cultural complex with theater as the core and compatible with performance base, cultural and creative business and experience space, and has initially formed a unique cultural brand and a stable business system. Up to now, Ju Orange Theater has taken over more than 60 theaters nationwide, making it the largest theater in China. Its cinemas are all over Beijing, Shenzhen, Guangzhou, Chongqing, Shijiazhuang, Yichang, Dalian and other cities, and it is the leader of China cinema.
There are 60 cinemas in operation in China, ranking first in terms of number.
Ju Orange Theater has been expanding rapidly since the establishment of 20 14. There were 20 cinemas in 20 15, and 4 1 cinema in 20 16. By September of 20 17, there were already 60 cinemas. Ju Orange Theater has officially become the number one theater in China's performance industry.
"Now there are more and more theaters in China, and the government is building stronger and stronger cultural demands, but there are not many enterprises that have the theater operation ability and respond to the cultural needs of the people. Ju Orange is committed to bringing more and richer performances not only to first-tier cities, but also to third-and fourth-tier cities, implanting these cultures into places and feeding back local people. " Chloe Wang, general manager of Ju Orange Theater Management Company, said, "Facing the rapid development of society, the demand for popular culture is increasing day by day, especially for theater management. We think that the expansion speed of Ju Orange Cinema is far from enough. It is necessary to step up the national layout, so that the number and scale of performances can achieve a chain effect and the performance cost can be reduced rapidly. This is also the social responsibility of Ju Orange. "
Build the first small theater in China, revitalize the small theater resources and feed back the society.
Ju Orange Theater exerts its strong operational capability, deeply taps the potential of small theaters, and builds the first small theater theater theater in China. At present, there are 23 small cinemas in operation in China, covering Guangzhou, Shenzhen, Ningbo, Wuxi, Suzhou, Nanjing, Zhengzhou, xi 'an, Harbin, Quanzhou and other cities.
Under the management of traditional theatres that rely on government subsidies, a large number of small theatres in China are idle all the year round because of fewer performances and less passenger flow. In this case, after ten years of deep cultivation in the performance industry, we found that the small theater actually contains unlimited potential, which can turn "waste" into treasure, and the key is to carry out supply-side reform. Ju Orange Network adheres to the "market-oriented" operation and management mode in the overall operation of its small theater line, and manages its small theaters through the parent company platform, with excellent strategy and accurate operation, forming a cultural radiation radius with the small theater line as the core and revitalizing the huge domestic small theater line economy.
In terms of performance planning, the theater line of Ju Orange Small Theater will focus more on small dramas, small musicals, small pop music performances, dances, classical chamber music, folk songs, national dramas and other flexible and operational program types, and at the same time, it can better tap the stage potential and possibility of the small theater. In fact, there are some outstanding young actors and artists who have reached a high performance level in their artistic attainments, but they are not enough to show their stage publicly because of their lack of popularity and business opportunities. The establishment of Ju Orange Theater Line will fully give potential young artists more space to display their learning and talents, and inject fresh vitality into the future performance market.
The theater line of Ju Orange Theater will not only provide colorful performances, but also bring the stage closer to the local citizens by maintaining low ticket prices. Ju Orange believes that radiating small theaters all over the country can not only make the performance fully realize its due commercial value, but also be an excellent carrier to penetrate the fertile soil of local culture and narrow the distance between art and local people. The theater line of Ju Orange Theater will give full play to the advantages of large-scale operation to maintain low performance tickets, so that stage art can approach the lives of local citizens in a more people-friendly way and help improve the local cultural atmosphere and art education. The establishment of the Giant Orange Theater is not only for commercial reasons, but also to create a more prosperous cultural environment with the local government, local people and performance groups.
Give full play to the advantages of cinemas and innovate the operation mode of cinemas
In addition, Little Orange Castle, the family parent-child performance brand of Ju Orange Network, also took the lead in launching the weekend children's theater line, and currently operates 34 small orange castle weekend children's theaters in 29 cities including Shenzhen, Guangzhou, Shanghai, Chongqing, Wuhan and Shenyang. The cinema line of Little Orange Castle Weekend Children's Theater operates normally in the mode of "weekly performance and monthly new drama", and provides high-quality parent-child companionship services for parent-child families aged 3- 12 through diversified artistic experiences. The Little Orange Castle Weekend Children's Theater, which is spread all over the country, rationalizes the supply chain of operation and management through the operation of cinemas, so that regular popular performances can be operated on a larger scale and the tickets for performances can be reduced. By building the "Children's Theater at Home Weekend" and matching the affordable ticket prices, the Little Orange Fort Weekend Children's Theater is attracting more and more families to enter the theater. Take Shenzhen Weekend Children's Theater as an example. There are three performances every Sunday, with an average of one month 12, with an average of 1 0,000 parents and family customers every weekend.
This year, Ju Orange Network also launched the "100 Million Project" with its own theater advantages and Xixi Xixi Opera Culture Communication Co., Ltd., and will select 100 artists or troupes nationwide, with an average of 10 performances. It is estimated that the cooperation scale will reach 65,438+0,000 performances, mainly in the fields of stage art such as drama, opera, dance, language and music. In the "Centennial Plan", Ju Orange Network will vigorously open up its resources, provide a series of services such as theater venues, hosting approval, ticketing agency, publicity and promotion to selected artists and groups free of charge, and promote thousands of performances covering more than 50 cities across the country through 60 theaters, 200 ticketing distribution channels and nearly 10,000 publicity and distribution resource points. Through the "100,000 Talents Program", Ju Orange Network and its cinemas will play the role of an incubation platform for the performing arts industry, bringing more outstanding artistic talents and groups to the national stage and presenting more colorful stage performances for the public.
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Space drama editor: Maruko
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