Here, Bian Xiao wants to say: My dear brokers, don't be confused. Now, you are facing the biggest test in history:
Recently, the "high-level" has frequently taken measures to strictly control the property market, and it has gradually become a national trend to restrict purchases, loans and sales. Therefore, real estate speculation, investment and speculation will be severely hit. This situation is extremely unfavorable to brokers, because the customer base is reduced, the real estate transaction lacks the most important object, and the performance will definitely decline.
When everyone is rushing to buy a house, your ability to expand customers is not the key factor to determine your performance, because when this customer hesitates, another customer has taken his place, and more often you are at a loss. When the number of customers decreases, your ability to expand customers has a great relationship with your performance, so the survival ability of brokers is to expand customers' ability.
But when it comes to expanding customers, most brokers will think of distributing leaflets on the street, living in the community, collecting customer information, cultivating their own contacts, and asking their customers to help us make recommendations. Yes, these are the most important traditional ways to expand customers. However, nowadays, society is increasingly inseparable from the Internet, and network promotion has become a mainstream propaganda method. It is wise to use the most timely network to expand your customer base.
Network expansion, accurate positioning, customers can come soon.
What do you mean? Is to find a suitable network platform for your publishing house, and different types of houses are suitable for different network platforms. Brokers must first find out whether their real estate is mainly residential or low-end residential, or high-end or high-end luxury homes. After making clear the positioning of the real estate that I mainly do, you can make an analysis, and what websites do my real estate customers usually browse, so as to prescribe the right medicine.
Four factors to attract customers to click on the house.
House ownership
Housing description
Housing price
House picture
Actually, I understand everything, but I don't know how to optimize it. Usually, brokers are all about these aspects:
A few words about the title description of the house.
In terms of price, brokers believe that the lower the price, the more attractive it is.
Needless to say, pictures, think about whether you just take a few photos with your mobile phone and upload them.
These working attitudes of brokers are understandable, because they have to deal with a lot of work every day, so they don't have time to get those elegant things there, but they don't know that these details are the most important link in expanding customers on the Internet.
Don't worry, Bian Xiao will teach you a trick. Now most real estate agencies rely on real estate software. For example, many houseguests are specially developed for brokers' offices. Its group sending function can publish listings to nearly 20 real estate websites at the same time, with high speed and wide coverage, and built-in service to help brokers write descriptions of listings. A large number of high-quality housing titles make your housing instantly attract customers' attention, save more time and do more things.
For the price, you need to target different groups of people: for the novice who just started to have the idea of buying a house, the familiarity with the real estate is actually very limited, so in the rookie state, for the same type of real estate, the first choice is of course the price.
Another part of customers have seen many houses and are very familiar with the real estate. At this time, low-cost housing has lost its appeal to him, because he has been fooled too much, knowing that the real estate price is fake, but the broker is only artificially low-priced to attract customers. What is the price that this customer attracts him? I should have let him see it, and I thought it would be attractive if it was true, but this possibility is not nonexistent, which is what we usually say, making him uncertain and itchy. In order not to lose the opportunity and determine your own judgment, such customers will basically call you for advice. When conducting telephone consultation, brokers must grasp it well and try to meet and talk.
Intermediary companies can set up their own micro-official website and connect their official WeChat account.
With the help of E-House real estate agency software, we can set up our own micro-official website, and official website can hang up the broker's style, company culture and high-quality housing information, and get through the WeChat service. At the same time, it has the official account of enterprise WeChat WeChat, taking the first step of WeChat marketing, taking the lead in seizing the market and realizing the operation mode of website+advertising. We can spread some content or target customers of public interest in real time on WeChat official account, attract reading, improve website click rate and increase exposure.
If you are a broker, you can also set up your own broker shop with the help of more guests, generate a unique QR code, and share it with WeChat friends circle with one click, so as to improve the brand image of brokers and attract more customers to click. Interested customers can directly sell or buy houses online, communicate with customers more accurately and have a good customer experience. Of course, they are willing to use your service.