The position of private property consultant is a brand-new occupation, providing services from the standpoint of home buyers (investors). No employment relationship with real estate developers.
From a professional point of view, a private property consultant should be a successful investor first, with rich experience and super practical ability in the process of building his own assets. Private property consultants are unlikely to provide investors with complete investment services without a series of successful investment experiences.
Private property consultants are different from ordinary experts. They are a special group with practicality, investment principles and standards, and accumulated rich investment experience in their past investment career. With the growth of social wealth, the enlightenment of people's financial quotient, the demand for family investment and financial management will further increase, and the return on assets of China families will increase, so the investment risk will be amplified, and more contradictions, misunderstandings and traps in investment and financial management will sprout.
The first investment principle: keep the principal;
Investment principle 2: keep the principal;
Article 3 of the investment principle: refer to the first two articles.
In the view of private property consultants, even first-time home buyers should operate from an investment perspective. Because most people's biggest investment in life is their own house, before deciding to buy a house, we must first consider the appreciation opportunity of the house from the perspective of investors. If there is no room for appreciation, they would rather rent than buy (waiting to buy) and only consider buying a house that meets the appreciation potential (in order to keep the principal). This is the thinking mode of investors.
So in the eyes of private property consultants, what is the investment standard?
For example, at present, no chain store has closed down, only two, namely McDonald's and 71 convenience store. Why is there such a miracle? Because McDonald's has accumulated rich experience in opening stores all the year round, there are only 100 criteria for choosing store addresses, of which 20% is mandatory (the regulation that cannot be adjusted). These standards are almost universal all over the world and have played a decisive role in the long-term stable operation of McDonald's.
Private property consultants believe that any investment (industry development) is regular, and the law is the standard. The investment target selected by this standard not only conforms to long-term value-added, but also has good risk resistance. Only when you buy a property that meets the standards can you have investment value, which not only plays a role in adding value, but also can resist falling when the economic crisis comes, and there is even room for rising against the market. This is the investment guarantee brought by standardized operation.
For example, one of the residential property standards of private property consultants is: don't buy residential properties older than 10, because the older the residential property, the less valuable it is. As the banking system begins to lower the evaluation of such properties, the smaller the appreciation space will be. On the contrary, the older the store, the more valuable it is.
Clients of private property consultancy services:
1. Residential home buyers: These customers are first-time home buyers or re-buyers, and only need to tell private buyers their needs.
Industry consultant, he can judge the potential or real demand behind the customer demand through the customer demand, and give direct instructions.
Guidance. A private property consultant has at least 10 residential investment standard, which can help buyers avoid it.
Non-professional investment risks, or in the specification to give more home buyers alert and help.
2. Experience in opening a store: In ancient times, there was a saying that one store raised three generations. If the investment fails, it is likely that three generations will raise a shop, which shows business.
The investment space and risk of industrial shops are equivalent. Private property consultants have at least 48 commercial real estate investment targets.
Yes, every standard can avoid a little investment risk. Risk is avoided, and the rest is investment profit.
Yes Therefore, it is a wise choice to consult private property consultants before investing in home ownership.
3. Family investors: These customers belong to asset income earners and have diverse investment styles. A customer base like this
Asset services should provide financial coaching technical services from the perspective of "asset allocation". Check this group first.
Is the physical client investment planned? What strategies have been adopted? What tools are used for configuration? Is it a current asset?
Need optimization? Is it in line with the annual asset growth of more than 20%? Is there a phased income plan for the next five years?
By analogy, ensure that your assets can steadily increase in value in any market, or stand the decline!
Private property consultants remind real estate investors: Do you know the top ten orders of real estate investment? Do you know the criteria for investing in residential real estate? Do you know what the investment standard of luxury houses is? What hard standards should commercial real estate investment follow?
What is a standard? Standards are used to implement and control risks. So in the investment law,
Investment standards, such as farmers' agricultural laws: spring ploughing, summer sowing, autumn harvest and winter storage, guide farmers' movement laws in the season and bear rich fruits according to the laws of nature. There is no risk. However, if farmers violate the laws of nature and want to farm in winter, there will hardly be any good results.
Therefore, the investment standard is to invest according to the law similar to the agricultural law, which reveals that the wealth movement is regular. As long as you follow the laws and standards, you can control the direction of money movement and get rich.
With the standard PK property, investors can buy it at a price lower than the market price by 20-30% or even lower. If you buy a property that meets the standard here, you will earn it, which is characterized by "easy rent and fast turnover rate". Therefore, if the real estate meets the standard, the market in this province will have good resilience and capital preservation. Once the market picks up, it will take the lead in appreciation.
In the law of wealth movement, the appreciation and resilience of real estate does not depend on the house itself, but on the area (lot) where the real estate is located.
Therefore, in the thinking of private property consultants, every investment action must conform to three key factors: credit, leverage and cash flow. In this way, the annual income of your assets will have the opportunity to continue to enlarge.
property consultant
1, selling a house is a kind of counter sales. Generally, customers have the need to buy a house when they come to the door, and consumers feel that things are rare. So in the process of communicating with customers, pay attention to always show how tight your house sales are.
2. As for service, professionalism is very important. As a property consultant, remember to explain your name impressively. It is necessary to know the housing price, housing type and real estate policy in the surrounding areas in detail, and be familiar with the influence of housing structure on living (such as floors, lighting, public facilities and transportation). ). The so-called consultative selling is to be a client's consultant and tell him why he wants to invest in you (living by himself is also an investment).
3. Do a good job of combing customers. You can make your own form, or you can download the software online. Remember the customer's information, including the customer's name, occupation, family situation (population, age of children) and birthday (preferably including family). It is best to review the information of the customers you have met and the photos of the corresponding customers every day. This is very important for you to stand out, for example, your customers and family members call or send a text message on their birthdays. After a long time, the customer came to the company again. You immediately call out his name and warmly greet his home or company. Customers will admire you very much.
With these examples, I hope you can understand that sales is a tireless job and there are no special skills. No one is born in sales. The key is mentality, to see if you are willing to pay attention to others and take buying a house as your own business. It is possible to infect customers with this mentality to face customers.
Sweet words are useless, and no one is a fool. Buying a house is the first important thing in life. I ask you to listen to the customer's thoughts first. If the client is unwilling or not good at speaking, you should also design some questions to ask the key points and help him analyze and choose the house according to his wishes. Don't say the same thing in the world. Young people and old people have different mentality of buying a house, and parents have different ideas of helping their children buy a house and children help their parents buy a house.
Ask yourself more, what would I think if I wanted to buy a house?
People should feel confident, professional, enthusiastic, optimistic, careful and patient.
Let the customers recognize you first.
If you feel that you didn't play well at first, then analyze and summarize what you did badly just now. Don't regret yourself, it will affect the performance of your next client.
At the beginning, we should do sales first, accumulate the lessons of failure, and then accumulate customer resources, so we should dare to face it.
I also tried my best to answer your question, hoping to help you. Please share it with me if you are satisfied. Hehe, so, are you embarrassed? Although you think I want it, you can't help it. This is also the last point I want to tell you. You have done so many things for your customers, sometimes customers will close the deal directly, but most of them still have difficulty in paying the money. I always want to see if there is anything better. So what is more flexible than sincerity in sales is to find some reasons or opportunities to urge interested customers to make decisions as soon as possible. But it is useless for those customers who just read the information and leave.
As a property consultant, you should first be professional, understand the terminology of architecture, understand the advantages and disadvantages of the house, and grasp the customer psychology. Sometimes it is good to tell the truth, for example, telling customers directly what the advantages and disadvantages of a house are, and sometimes it is not good to emphasize the advantages blindly. Don't criticize other companies' projects to improve yourself. Buying a house is a big event, and consumers have done research in advance, which is somewhat knowledgeable.
When participating in the training, we should pay attention to the cultivation of our words and deeds, voice, language sense and color.
Your own preparation:
First, we should pay attention to the real estate market and understand the macro;
Second, fluent in Mandarin, with an affable smile;
Third, be familiar with the traffic in your city and know the location of large-scale well-known real estate;
Fourth, cultivate their enthusiasm for sales, especially for houses, and understand basic common sense such as apartment type, orientation, greening and average price.