The major of human resource management cultivates all-round development of morality, intelligence, physique and aesthetics to meet the needs of social and economic development. We should not only master the basic theories and knowledge of management, psychology, economics and law, but also master the functions and basic operations of modern human resource management modules such as post management, human resource planning, employee recruitment management, employee training management, performance management, salary management and labor relations management. Can be used in enterprises, institutions, government agencies and other departments. Main courses: western economics, management principles, accounting, statistics, marketing, human resource management, organizational behavior, labor economics, work management, company organization and management, employee training management, performance management, employee recruitment management, statistics, industrial economics, salary management, enterprise labor relations management, international human resource management, etc.
Marketing is a national major, which cultivates all-round development of morality, intelligence, physique and beauty, adapts to the needs of social and economic development, has professional knowledge and management ability in marketing, market investigation and analysis, modern marketing theory and skills, has high marketing planning and consulting and diagnosis ability, and can engage in marketing, enterprise management and economic management in large enterprises, institutions and government agencies at all levels at home and abroad. Main courses with "credibility, sensitivity, honesty and perseverance": western economics, management principles, accounting, statistics, human resource management, marketing, financial management information system and its application, market research and analysis, consumer behavior, enterprise pricing, distribution channel management, modern marketing theory and skills, service marketing, international trade theory and practice, company organization and management, enterprise strategic management, statistics, retail marketing management, etc.
This major of international marketing has a global vision, is familiar with the rules and practices of international trade and the policies and regulations of China's foreign trade, grasps the basic theories, knowledge and skills of international marketing in the international market environment, has strong foreign language and computer application ability, and can engage in international market development, international enterprise management and foreign technical and economic cooperation management in multinational companies, large state-owned enterprises, other Chinese and foreign enterprises, institutions and government agencies at all levels. All-round development of morality, intelligence, physique and beauty meets the needs of socialist market economy construction and foreign economic and trade development, and has the quality of "faithfulness, sensitivity, sincerity and constancy". Main courses: calculus Ⅰ, calculus Ⅱ, linear algebra, probability theory and mathematical statistics, western economics, management principles, accounting principles, marketing, human resource management, statistics, industrial economics, database application, financial management information system and its application, market research and analysis, consumer behavior, enterprise strategic management, distribution channel management, international trade practice, international marketing, logistics supply chain management and international business communication.
This major of logistics management aims at cultivating students who meet the needs of China's social and economic development, and takes management as the theoretical basis. The disciplines of economy, management and engineering are permeated with each other, with all-round development of morality, intelligence, physique and beauty. It has high ideological and moral cultivation, good innovative spirit and practical ability, a solid foundation in foreign languages, mathematics and computers, a solid theoretical foundation in economics, management, information, system science and related disciplines, and is familiar with logistics management. Master the theoretical knowledge of system supply chain and logistics management, be able to engage in logistics enterprise management, logistics system planning and design, logistics business operation, adapt to logistics enterprises, manufacturing enterprises, commercial circulation enterprises, institutions, government agencies and other departments, and have the quality of "integrity, sensitivity, cheapness and persistence". Main courses: database application, financial management information system and its application, western economics, accounting principles, statistics, management principles, introduction to logistics, logistics operations research, supply chain management, logistics system analysis, logistics engineering, logistics information management, logistics information technology, logistics cost management, logistics strategic management, marketing, procurement and supply management, logistics planning, logistics statistics, enterprise logistics management, warehousing and inventory control. The academic master's major introduces the training goal of enterprise management, and trains the applied, pioneering and innovative compound senior talents with both ability and political integrity who can meet the needs of socialist modernization. Through professional study, you can master the basic theory and professional knowledge of enterprise management specialty systematically; Familiar with cutting-edge theories and latest trends in research direction; Understand the development trend of related disciplines; Proficient in a foreign language, and can read the foreign language materials of this major; Have the ability to carry out scientific research, teaching and independently undertake special management work. Research direction (1) Research on enterprise management theory and application: This direction mainly focuses on the basic theoretical research and theoretical application research of enterprise management. Combine the basic principles of management with the management practice of China enterprises in the process of market economy transformation, and strive to make greater contributions to the establishment of management theories and methods with China characteristics; (2) Research on enterprise organization and human resources: This direction mainly focuses on the research on human resources (including job analysis and job evaluation, human resources planning, employee recruitment and training, salary and performance management, etc.). ) and enterprise organization (including enterprise organization design, organizational change and inter-enterprise organization, etc. ); (3) Research on enterprise management and strategy: This direction mainly focuses on the research of enterprise strategy and competitiveness, private economy and private enterprise development, marketing channels, enterprise brand and famous brand strategy, emphasizing the combination of theory and practice, and scientific research serving local economic construction. Main courses: Socialism with Chinese characteristics theory and practice, foreign language intensive reading, foreign language listening and speaking, contemporary management theory, introduction to dialectics of nature, management economics, enterprise theory and organization, strategic management, management research methods, human resource development and management, marketing management research and production operation management.
The training goal of technical economy and management specialty is to cultivate innovative and entrepreneurial senior talents with all-round development in morality, intelligence, physique and beauty, facing modernization, the world and the future, and with the quality of "trust, sensitivity and honesty". Specifically, I am physically and mentally healthy, love the motherland, abide by the law, have good conduct, have a rigorous style of study, have a sense of collectivism, have a strong dedication to work, master a solid theoretical foundation and systematic professional knowledge of economic management, and be familiar with relevant disciplines; Understand the present situation and development trend of this subject at home and abroad. Proficient in a foreign language, and can read the foreign language materials of this major; Be able to engage in practical work and theoretical research independently. After graduation, I can be competent for the technical management of enterprises and the technical and economic analysis and management of departments, and I can also undertake the scientific research and teaching work in colleges and universities. Research direction (1) logistics and supply chain management, mainly focusing on: theoretical and applied research of logistics and supply chain management; Research on the theory and application of e-commerce: (2) Logistics economy, mainly focusing on: based on industrial chain and value chain, studying the technical and economic problems of logistics process; Emphasize the use of system engineering theory and system theory to solve all levels and types of logistics problems; Logistics and supply chain finance research; (3) Feasibility study and project management, mainly focusing on: theoretical and applied research of project evaluation system; Research on the theory and application of project management: research on advanced technical and economic issues such as industrialization identification of forward-looking high-tech projects, technological opportunities and opportunity windows for high-tech entrepreneurship, and criteria for venture capitalists to choose projects and enterprises; (4) Technological innovation and management, mainly focusing on: the theory of technological innovation and the study of science and technology policy environment; Research on enterprise technological innovation; Research on the relationship between technological innovation and enterprise competitiveness. The main courses are Socialism with Chinese characteristics's theory and practice, foreign language intensive reading, foreign language listening and speaking, contemporary management theory, Marxism and social science methodology, management economics, intermediate technical economics theory and method, intermediate operational research, management research methods, technical management, logistics and supply chain management, and project evaluation and demonstration.
Introduction of professional master's degree
The training goal of business administration (MBA) is to cultivate comprehensive application-oriented middle and senior management talents with broad vision, wide knowledge, innovative thinking, courage to explore, good at communication and cooperation, and able to engage in enterprise management in the environment of economic globalization. The specific content is: 1. Master Marxism, Mao Zedong Thought, Deng Xiaoping Theory and Theory of Three Represents, adhere to the Four Cardinal Principles, love the motherland, abide by the law, and have a high sense of social responsibility and high cultural literacy. 2. Master a wide range of modern management theory, economic theory and systematic enterprise management knowledge. 3. Have strong practical work ability, including problem solving ability, innovation ability, decision-making ability, communication and coordination ability and leadership ability. The training mode is 1. Adopt the academic year credit system. Students must complete the required course within the specified time, and pass the exam to get credits for the course; After completing the total credits specified in this training plan, you can write your dissertation. Only after passing the examination of dissertations and the defense can the Master of Business Administration (MBA) be awarded according to the degree application procedure. 2. Student-centered heuristic teaching and case teaching. Teaching content must integrate theory with practice, pay attention to practical application, and cultivate students' independent thinking ability, innovative ability, analytical ability and practical problem-solving ability. Each course needs to arrange a certain number of cases, and cultivate students' analytical ability and practical problem-solving ability through case discussion. 3. On the basis of examination, homework, class discussion, case analysis and special report, comprehensively evaluate students' academic performance. Degree courses must reach 75 points or above to get credits for this course; The scores of other courses must be above 60 points in order to get credits for this course. Courses offer degree courses: socialist economic theory and practice, business English, management, management economics, data, model and decision-making; Compulsory courses: accounting, marketing management, human resource development and management, management information system, financial management (intermediate), commercial law, enterprise strategic management; Elective courses (choose four courses): entrepreneurial management, strategic innovation and business model remodeling, management communication, enterprise growth and management innovation, enterprise culture and CIS design, management consulting, management psychology, management research methodology, literature retrieval and thesis writing, oriental culture and contemporary management, Chinese studies management, Confucian culture and business ethics, relationship management, performance management, service marketing, business negotiation, customer relationship management, game theory and enterprise decision-making.
First, the training goal of enterprise management major is to cultivate senior management science talents with all-round development in morality, intelligence and physique, and have the ability to independently engage in creative scientific research and practical work in this discipline; Master at least one foreign language, be proficient in reading foreign language materials of this major, understand the development direction of this discipline and the frontier of international academic research, adapt to the needs of scientific and technological progress and social development, and make creative achievements in the field of science or special technology. Research direction (1) management theory and management thought: focusing on the history of China's management thought, China's management theory, China's management thought school, etc. (2) Enterprise organization and human resources: focusing on enterprise governance and innovation, human resources management system and measures, management psychology and behavior, and mixed research methods; (3) Enterprise growth and brand operation: focus on enterprise competitiveness, brand alliance and brand strategy, brand operation and brand competitiveness. The main courses include reading and writing of China Marxism and contemporary and foreign academic works, frontier research of management, management research methodology, statistical analysis software, advanced microeconomics, advanced econometrics, game theory, management decision theory and method, system dynamics, special study of management thought, special study of modern strategic management, special study of human resource management and special study of marketing management.
Second, the training goal of technical economy and management specialty is to cultivate senior technical management scientific talents with all-round development in morality, intelligence and physique, reasonable knowledge structure, good moral quality and scientific research style, and cooperative and innovative spirit; Master the solid and extensive basic theory, systematic and in-depth professional knowledge, corresponding skills and methods of management discipline, understand the development direction of the discipline and the frontier of international academic research, and be able to skillfully and creatively apply the relevant theories and methods of technical economy to solve the related theoretical and practical problems of planning, evaluation and optimization in the technical economic system. Research direction (1) Logistics and supply chain management: mainly focusing on the theories and methods of logistics system management, logistics and supply chain finance, and supply chain risk management; (2) Theory and practice of technological innovation: it mainly focuses on the research of technological innovation and management theory, technical standard strategy and management, industrial innovation theory, knowledge capital and Industry-University-Research cooperation; (3) Theory and practice of e-commerce and online marketing: mainly focusing on the research of online marketing theory and method, e-commerce and supply chain management, and online entrepreneurship mode and application. The main courses include reading and writing of China Marxism and contemporary and foreign academic works, frontier research of management, advanced technical and economic analysis method, management research methodology, advanced microeconomics, game theory, advanced econometrics, statistical analysis software, management information system, system dynamics, management decision theory and method, stochastic operations research, frontier topics of logistics and supply chain management, frontier topics of technological innovation theory, frontier topics of modern network marketing, frontier topics of technical standard strategy and management, and e-commerce. .