Accenture, who has been engaged in business model research and consulting for a long time, believes that a successful business model has three characteristics: first, a successful business model should provide unique value. Sometimes this unique value may be a new idea; And more often, it is often a unique combination of products and services. This combination can provide additional value for customers; Either let customers get the same income at a lower price or get more income at the same price. Second, the business model is difficult to imitate. Enterprises can improve the entry threshold of the industry by establishing their own uniqueness, such as careful care for customers and unparalleled execution ability, so as to ensure that the source of profits is not infringed. For example, the direct selling model (it can't be called a business model by "direct selling" alone), everyone knows how it works and that Dell is the benchmark of direct selling, but it is difficult to copy Dell's model, because behind "direct selling", there are a set of resources and production processes that are extremely difficult to copy. Third, a successful business model is down-to-earth. Enterprises should live within their means. This seemingly self-evident truth is not easy to do year after year, day after day. In reality, many enterprises, whether traditional or emerging, are not sure where their money comes from, why customers value their products and services, or even how many customers actually do not bring profits to enterprises, but are eroding their income.