In fact, the phrase "French car materials are solid and the chassis is stable" seems a bit "preconceived". The first impression it gives is that only French cars are like this. If you don't tie the chassis, it will be unstable and the materials will not be solid. There are many such preconceived concepts. . take for example
Say Volvo is safe! Are other brands unsafe?
Say Mazda is well controlled! Is it not good to be superior to other brands? Turn the corner and roll over?
Say that Japanese cars worry! Aren't you worried about not tying the car? Will you go to Lacrimosa every day after you buy it?
Therefore, when evaluating the quality of a car, there must be no "preconceived" idea. Once the inherent thinking is formed, it will blindly deny the car! I want to ask here, how can French cars be made of solid materials? How do solid materials reflect? Did you take the parts down and weigh them? Why is the chassis stable? Where is it reflected? How can it be more stable than not tying the car? Have you compared it? How to compare? Apply the parameters recorded by these devices? Where is the limit? . . . Few people can answer my questions (don't use those competition results as things). Then why do people always say that the materials are solid and the chassis is stable? Again, other cars are made of solid materials, and the chassis can't be separated! Therefore, the chassis advantage and material advantage of French cars have not formed a real advantage!
French cars once had their glory and opportunities, but they didn't take the China market seriously! In other words, who would have thought of the great rejuvenation of the motherland today in the 1990s? Our development is too fast, but the thinking of French car companies is far from so fast. They didn't expect the domestic automobile market to be so huge and prosperous today! Therefore, as early as a few years ago, French cars were almost backward in Germany, Japan and the United States. French cars often appeared the problem that new foreign models were on the market and old domestic models were still being sold. Naturally, fewer consumers preferred to buy them! Here's the chance. Once you miss it, it is hard to catch it again. Even if the compensation is doubled in the future, it is almost powerless! Chassis stability is almost the last fig leaf of French cars. Even if it won't be punctured, how long can it last under this name? How many people will pay for a chassis and control? Strong power needs strong manipulation to assist, but what's the use of manipulation without strong power? Besides, isn't it bad not to tie the chassis?
It's not that no one bought it, it's that no one bought it in China. Judging from the sales data, the data of French cars in China is really bad, but in the world, the sales data is very beautiful.
However, in addition to the face value of French cars, the performance is still very strong. For example, Megane RS was once the fastest front-wheel drive model in New Taipei.
Take the recently popular DS7 as an example. The design is really amazing. In the same class, it is completely different from those BBA that win by luxury. DS7 is really a very temperament model.
Don't you think this interior design is much more luxurious than Mercedes-Benz?
The rotatable LED headlights are smoother than the Audi of the lamp factory.
The small clock in the central control can still turn.
The interior design makes me feel the most temperament SUV. Except for Bentley Tim Yue, it may be DS7.
Suspension, most models are still dependent suspensions that Chinese people spit out. Although the ride experience is not bad, it looks uncomfortable.
Take the latest DS7 as an example. The starting price of DS for luxury brands is still 1.6T, 250,000. How do you spell Q3 and X65,438+0, two 2.0T models? Especially in the rear space, DS7 can only say that the compact SUV has not been lengthened.
250,000, you can choose hybrid Loulan, 2.5T supercharged+hybrid system, and the four-wheel drive version also has a certain degree of light off-road crossing capability. Colleagues can also choose to lengthen the A4 low profile, and the rear suspension is a five-link independent suspension, which has a good ride feeling. DS7 can only choose 1.6T version, although the engine is well tuned.
No one complains about the fuel consumption of French cars? I remember clearly at that time, when I was a student, the DS5 just came into the market, and I was about to buy my first car. The design of DS5 deeply touched me, especially the cockpit-like design of the plane, which was really attractive. But in the end, my friend bought it, complaining that the fuel consumption of this car is too high, especially when driving in urban areas. DS5 is almost as scary as a throttle 1 cent.
And now he sells, 14 cars. Look at that insurance rate, which is similar to the car I bought at the same time150 thousand.
Moreover, the positioning of French cars and the strategic layout of China market are very poor, and they do not consider the problem from the perspective of consumers at all, which is a proper French arrogant style. In particular, the CEO should educate consumers in China to buy cars.
However, the French car is not one of the most beautiful and romantic models in the same class at this price. If equipped with a hybrid system like Loulan, there is a little more space in the back row, I'm sure there is almost no BBA Highlander. If French designers come to China, I think a large part of domestic cars can sell better now.
Many people still don't understand the legal system! People follow suit! In their eyes, the legal system is still 4AT, and there is still no independent suspension, and the interior is rough. Now C6, Peugeot 508, Tianyi and DS7 are all 8AT gearboxes, and their electronic gears and suspensions are all hung with magic carpets. Does Volkswagen have this interior? Is this car in poor condition?
First of all, my first car is a Fukang 998, and my second car is a Peugeot 308 (model 20 13). Now I'm going to change to a third car, or I'm going to change to a Peugeot 308 (the old 308 had a double accident, so I didn't want it because I hurt the girder).
Car, I think it should be a daily necessities. Often used, basically used every day, so it will naturally form a habit. Just like everyone likes different brands of cigarettes. So, for me, choosing a car is a habit.
With a history of 100 years, Peugeot Citroen has become the largest automobile consumer in China, and it is still the sixth largest automobile manufacturer in the world even though its sales in China are so bleak. First of all, I believe that the brand left by history must have its reasons.
I really don't know much about cars. I know nothing about engines, websites and training. I only drive my own car all the time, and seldom touch other models. When I once drove my friend's car when he couldn't drive, I didn't know what the car gave you a sense of security. At least my steering wheel is light at low speed and heavy at high speed. Driving your own car, you can feel where you stepped on the accelerator. I feel very vague about where my friend's car accelerator is stepping on. Of course, the old Peugeot 308 car certainly gives me more security than I said.
Indeed, Peugeot Citroen has a big discount on cars. In fact, it is this that allows me to buy a car that I think is good with less money.
I think there are many reasons for the poor sales of Peugeot Citroen. The human factors should be that the marketing and service are not done well, and there is the stubbornness of Peugeot Citroen. Just like there are a few people who have no faith and only trust their own conscience. The idea still stays on the idea that wine is not afraid of the depth of the alley. I think this is very similar to me.
I am not a professional driver, and I have the opportunity to contact different models, not to mention a senior media expert. I just want to express my opinion as a French car owner.
You won't ignore your wife's hard work for this family because she is only 1.5 meters tall, and you won't dislike her children because of their poor academic performance. The car is the same, like it, but also tolerate some of its shortcomings.
The car I've driven before will also have some minor problems: the elevator lifts the glass slowly (which may be related to touch-up painting, that is, tearing down the door to touch-up painting and sheet metal), the fuel consumption is a little high, and the chin is a little low ... but these do not prevent me from liking it. ...
After all, I want to share with you a sentence that I met a master in Didi: No matter what car you buy, you should like it. The more you like it, the more you care about it, and it can accompany you every day in the best state. At the same time, you will have a happy mood. The more unhappy I feel, the more annoying I am, the worse my mood is and the more annoying I am. Instead, you have to face a car you hate every day. A car you don't like is not good for your mood and safety.
Thanks for reading, thank you!
Just because no one buys it doesn't mean that French cars are not good cars. Just because French cars don't sell well in China doesn't mean they don't sell well in Europe. There are many deep-seated reasons for poor sales. We can't refuse a car just because it doesn't sell well. There are many cars that don't sell well, but they are all very good cars. Relatively speaking, many factors or high cost performance have become selling points, such as brand awareness and influence, perfect after-sales service system and so on. The poor sales of French cars in China cannot be blamed or denied blindly, because French cars are the most honest and conscientious cars, with solid materials and no cutting corners. This is what many car companies need to learn. The designs of some products may be too different, but they just don't meet the appetite of China people, and we can't totally deny them. Now people in China have a tendency to follow the trend of buying cars. We buy whatever others buy. Not many people really know about cars. Under the same road conditions, Honda's chassis is obviously not as good as that of Peugeot 308, which is more solid, more resilient and more comfortable. Although Honda Accord is about 200,000 cars and Peugeot 308 is10,000 cars, Honda's chassis skill is still not as deep as Peugeot's. So every brand of car has its own advantages, and there is no absolute good or bad.
Why didn't anyone buy it?
1. The materials of French cars are really good, and the chassis is solid. The engine and gearbox, the most important core components of French cars, are too old. The automobile industry was very popular a few years ago. French cars are still using the old 4AT gearbox and high-speed engine. Although it's changed to 6AT now, many consumers are more rational.
2. The configuration of French cars is relatively low. For example, Peugeot 408 only has xenon headlights at the top, and other configurations are halogen headlights;
I don't know the preferences of China people. China people's aesthetic standards change rapidly. When other car companies are upgrading, French cars are still using old models.
I won't talk about other technologies. I think there are several reasons for the low sales of French cars in China market:
First of all, there is nothing wrong with the technology of French cars, but China people buy cars mainly not because you have something, but because others have nothing, such as the criticized independent suspension, which the French just don't like to use. When consumers look at it, others use independent suspension, but you don't have to. Pass it on. At this point, the French are always slow and can't keep up with the rhythm of mainstream car companies.
Second, the French are arrogant and do not attach importance to the China market. After dealing with the French, you will know that the French are very confident and even arrogant about their products. A Fukang and a Sega have been sold for many years. Every time you think he's going to make changes and upgrades, it's just a little change. The French have the most vacation time in the world, so they are really too lazy to change.
Third, the product launch of Shenlong Group was not timely. The mid-to high-end products of that year were not reasonably launched. ZM and XM only do assembly trial production, which is actually an alternative assembly of that era. It's too late to make DS a high-end brand. Underestimated the IQ of consumers in China. The arrogance and prejudice of the French have caused repeated delays in time. Although Germans are also arrogant, people know to change. The result is obvious. Six years later, Senna was launched as a fighter that missed changing its brand image.
But at present, Shenlong has realized the seriousness of this problem. At the end of last year, there were major personnel changes, the sales department was greatly changed, and many new models were changed. It can be said that it is a drastic reform, but it is really hard to say what the future market will be like. After all, the workmanship of domestic cars has come up in the domestic market, and there is really not much difference with joint venture cars.
Reason: 1, because the materials are solid, the car is heavy and the fuel consumption is slightly higher than that of the same class;
2. The main reason is that marketing is not in place and publicity is not enough; After-sales service needs to be improved;
3. I didn't find my own brand positioning: arrogant, self-respecting, and the brand premium ability is not as good as that of the domestic public, but the pricing is in line with the public;
4. Unbalanced configuration: the volume is in the middle and low range, and the configuration that consumers often want matches the car of the same class, but some French cars don't. Consumers' commonly used and desired configurations are piled up on high-profile cars, and the price of high-profile cars is not cost-effective and competitive in competing models of the same level. It is suggested that the configuration should be balanced, and the commonly used configurations that consumers want should be inclined to the middle and low models.
French cars don't sell well in China.
There are traces to follow.
French cars are getting harder and harder to mix in China!
1, old-school impression
After the popularization of private cars in China in 2008, French cars did not update their models and new technologies in time, which made them unable to compete with German, Japanese and American cars in the market.
Moreover, the engine technology is old, and the 4-speed antique gearbox (tied by Germany, it is 8AT, 9AT, and even Mercedes-Benz 10AT) has high fuel consumption (the fuel consumption of the Prius is 4.3L per 100 kilometers, so it is a knife repair! ! )!
(Multi-speed gearbox means that gearbox tuning is more complicated. If the design is unreasonable, it may be worse than ordinary 6AT. It is not that the more gears, the stronger the gearbox, but the cost and adjustment technology should be considered. This position needs to consider the transmission efficiency of gears, the smoothness of switching between gears, the response speed of transmission and the logic of upshift and downshift. )
Let the legal system give people a feeling of living ten years ago!
What?
I am dead?
! ! ! ! ! ! !
2. Low degree of localization
The legal introduction of domestic production lines is particularly low, and the penetration rate and distribution rate can't keep up. For some maintenance personnel, they seldom go to the legal department to study, and the supply of spare parts is slow.
This design doesn't suit the taste of China people.
Maybe China people don't appreciate the romantic feelings of the French!
Lines! Appearance! Design!
It may be the unique inheritance of a century-old shop!
Laugh and laugh!
4. Low occupancy
Low ownership is only an intuitive manifestation of particularly rapid depreciation.
How fast?
New car landing, 40% discount for three years!
5. Circuit diagram of legal system
The circuit diagram of the legal system looks a bit anti-human.
Because there are few cars in France and the circuit diagram is abnormal, the general maintenance masters basically stay away from them!
6. Chassis
The legal chassis training in racing can be said to be a lever!
But did you get in that family car?
What independent suspension?
It is better to hang the board!
It can be polished for another twenty years!
Of course, there are also cars with perfect design and perfect configuration in French cars, but they can't afford anything!
In the domestic legal system, the reputation of cars still stays in the old three. Fukang leather is strong and durable. However, after the domestic passenger car market broke out in 2008, the dead French car factory did not keep up with the new models and technologies in time, but applied the old 1.6 and 2.0 engines to all its models, with a 4-speed gearbox, which also led to the high fuel consumption of French cars.
The introduction of French global models into China production line is particularly slow, and the appearance is not in line with the aesthetics of most China people. Coupled with the torsion beam hanging behind it that will not be changed for ten thousand years, the cost performance is low. But it is undeniable that the materials used in French cars are more kind than other models at the same price. Comfort and sound insulation are also guaranteed.
In recent years, French cars have begun to exert their strength, and many new models have been introduced, using engines such as 1.6T, and the fuel consumption has been reduced a lot. However, considering the later maintenance costs, many families have better choices. The hedge ratio is also the weakness of French cars, and various problems lead to poor sales of French cars in China.