Private banks have never been defined exactly. Generally speaking, it is a kind of financial service from cradle to grave, and it is a highly personal service specifically for the rich. It is necessary to tailor investment and wealth management products according to customers' needs, provide all-round investment and financing services for customers' investment enterprises, and provide education planning, immigration planning, reasonable tax avoidance, trust planning and other services for the rich and their families and children.
According to the service classification of western banking industry, the first category is public bank, which does not limit the scale of customer assets; The second category is VIP bank, with customer assets exceeding $654.38+million; The third category is private banks, which require customers' assets to be above $654.38+$0 million; The fourth category is the family financial office, which requires customers' assets to be above $80 million. Of course, the minimum financial assets required by major international banks in different regions and different time periods are also slightly different.
On March 20th, 2007, Bank of China announced the establishment of a private bank, which opened the prelude to the top wealth management service in China. In the following three years, private banks such as ICBC, China Merchants Bank, China Construction Bank, Bank of Communications, China CITIC Bank and Minsheng Bank were established one after another. ICBC's private banking business is a wealth management service provided by the bank to customers with personal financial assets of more than 8 million yuan, with customer demand as the guide, asset management as the core, consultation as the focus and information management as the guarantee. ICBC Private Bank is headquartered in Shanghai. At present, it has six branches: Beijing Branch, Shanghai Branch, Guangzhou Branch, Shenzhen Branch, Chengdu Branch and Nanjing Branch, which directly serve private banking customers. In the future, branches will be set up in other major cities in China according to the development of the market and customers.
Five service series of ICBC private banking:
Financial management office
In-depth understanding of customer needs and goals, the use of various financial tools, the development of scientific financial planning, to achieve healthy and sustainable financial goals. Daily financial services: based on ICBC's powerful retail banking platform, it provides customers with comprehensive "integrated" service solutions such as assets, liabilities, financing and settlement.
Cash management service: fully integrate the cash flow of customers, families and their companies, design the whole process of account system and cash management scheme, realize the maximum collection and utilization of funds, and improve the use value of funds.
Comprehensive wealth management planning: according to customer needs, make personalized investment planning, insurance planning, tax planning, wealth inheritance and retirement planning.
Exclusive remote service: "Private Bank" provides customers with safe and convenient remote service, and customers can directly connect with the wealth consultant of "Private Bank" for business entrustment without leaving home.
Asset management service
According to the customer's needs, prudently manage the customer's financial assets to achieve asset preservation, appreciation or specific target services. "Elite Series" exclusive products: Carefully collect investment products in various fields such as equity financing, equity investment, global investment, foreign currency investment and allocation investment to help customers realize diversified asset allocation.
Open product platform: according to customer demand, find qualified investment products at home and abroad to realize the ultimate goal of wealth planning.
Portfolio management service: manage the portfolio according to the investment objectives, income expectations and risk preferences of customers, provide customers with "integrated" suggestions for asset preservation, and balance investment income and risk.
counseling
Based on ICBC's excellent expert team and strong partners, we provide customers with all-round consulting services. Financial advisory services: provide investment advisory services such as securities, insurance, funds, futures, options, gold, foreign exchange and derivatives.
Trust consulting service: cooperate with professional partners to provide trust consulting service according to customers' asset management needs.
Business consulting services: provide professional information, tax consulting and real estate consulting services.
Other consulting services: provide consulting services for customers to appreciate and collect artworks.
Private value-added services
Provide personalized value-added services to customers and create a high-quality private life. Children's wealth management education: cultivate children's wealth management awareness and skills in the form of lectures, summer camps, salons, etc., and lay a good foundation for wealth inheritance.
Business social activities: Business social activities are carried out in the form of wealth forums and theme salons, and private social circle activities with the theme of fashion, sports, culture and entertainment are held to enhance communication and interaction between customers.
Private business office services: providing services such as the use and assistance of business venues for business activities in different places.
Private health arrangement: through first-class medical partners, help customers enjoy VIP medical care, health checkup and other services.
Cross-border financial services
Relying on the advantages of ICBC Group, we will cooperate with overseas branches and cooperative institutions of ICBC to meet customers' cross-border financial service needs and realize customers' cross-border asset management. Cross-border financial consulting services: Cooperate with overseas branches of China Industrial and Commercial Bank to provide cross-border account opening, fund settlement, investment and financing consulting services for customers.
Financial services for studying abroad: provide financial consulting, planning and implementation services for studying abroad, including cross-border account opening before studying abroad, remittance after entering the country and financial service consulting, so as to avoid worries about going abroad.