The disciplinary characteristics of design aesthetics should include the following aspects:
First, applicability. From ancient Greece to19th century, western aesthetics and art theories have been guided by philosophy and developed around abstract philosophical theories. But philosophers themselves are not artists and have no experience in artistic creation, so it is difficult for their theories to guide artistic creation and appreciation. /kloc-after the 0/9th century, aesthetics gradually developed, aiming at various arts and creations, and gradually developed into aesthetics in various fields.
Similarly, at the beginning of modern industrial civilization, aesthetics began to pay attention to the problems in practical application, and design aesthetics came into being. Therefore, strong practicability is the primary feature of design aesthetics.
Second, aesthetics. Design activity is an artistic creation activity based on practical application, so what is related to functionality is aesthetic characteristics. The artistry and aesthetics of design are first embodied in the fact that design is a kind of beautiful "plastic art" or "visual art". Therefore, the artistic content of design aesthetics is often similar to visual aesthetics and plastic arts. From the perspective of specific application, design is a process of conveying some planning, planning, imagination and problem-solving methods through visual language. Therefore, only when this visual language has artistic characteristics can it embody the characteristics of design as a form of beauty. Therefore, in addition to meeting the functional requirements, aesthetics is a problem that modern design must pay attention to.
Third, technology.
Design is an applied subject based on technology, and the revolution of modern industrial technology has led to the emergence of design theory and application. Technical factors are not only the basic factors of design aesthetics, but also the foundation and support of design, and determine the formation of design aesthetic style. With the development of industrial civilization, mechanized mass production has replaced traditional manual production, and the aesthetics of science and technology has also been replaced by modern design aesthetics. The large-scale and standardized production mode in the industrial age makes functionalism a basic aesthetic principle, and the simple, abstract and scientific design aesthetic principle is all the rage. Obviously, the formation of modernist design aesthetic style is mainly the result of the influence of modern technology.
Fourth, innovation. Artistic innovation and creation are not only aesthetic requirements, but also the basic requirements of modern design, and design is innovation. Without invention, design loses its value; Without creativity, products will lose their lives. Because people's aesthetic psychology contains the characteristics of seeking novelty, difference and beauty, it is decided that design must seek novelty, difference and change. The so-called design innovation includes different levels, which can be an improvement on the original basis or a complete innovation. Therefore, the core of design is a creative behavior, and design aesthetics studies a creative method to solve problems.
Originality is the main feature that distinguishes design aesthetics from other disciplines.
Fifth, marketability. The study of design aesthetics is based on the laws of the market, and the laws of market competition have created the aesthetic taste of design. Early design aesthetics and functional aesthetics are the result of pursuing economic benefits in the industrial age, while modernist style is the remarkable result of market function. The core of the market is the basic demand of consumers, and it is this consumer demand that affects consumers' ever-changing requirements for design styles. Therefore, market demand law and market law are the basic principles and guidelines created by designers. Accurately grasping the market demand and keeping up with the trend of the times are the minimum requirements for every designer.
What is design aesthetics and what are the basic elements of design aesthetics?
1. Definition of design aesthetics
Design aesthetics is a new discipline based on modern design theory and application, combined with traditional aesthetic theory and art research. Design is an interdisciplinary subject based on technology and art, and combining them in application. Its research object, research scope and specific application are different from traditional art disciplines. As a theoretical branch of design discipline, design aesthetics is also different from traditional aesthetic art research. Therefore, it not only has its own characteristics in discipline orientation, research object and research scope, but also has its own unique requirements in practical application.
2. The basic elements of design aesthetics:
Beauty in form, function, technology and material.
What are the basic characteristics of modern design aesthetics? thank you
Artistic, communicative and inclusive
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What are the requirements of design linguistics for design language?
1. Definition of design aesthetics
Design aesthetics is a new discipline based on modern design theory and application, combined with traditional aesthetic theory and art research. Design is an interdisciplinary subject based on technology and art, and combining them in application. Its research object, research scope and specific application are different from traditional art disciplines. As a theoretical branch of design discipline, design aesthetics is also different from traditional aesthetic art research. Therefore, it not only has its own characteristics in discipline orientation, research object and research scope, but also has its own unique requirements in practical application.
2. The basic elements of design aesthetics:
Beauty in form, function, technology and material.
What are the requirements of design linguistics for design language?
1. Definition of design aesthetics
Design aesthetics is a new discipline based on modern design theory and application, combined with traditional aesthetic theory and art research. Design is an interdisciplinary subject based on technology and art, and combining them in application. Its research object, research scope and specific application are different from traditional art disciplines. As a theoretical branch of design discipline, design aesthetics is also different from traditional aesthetic art research. Therefore, it not only has its own characteristics in discipline orientation, research object and research scope, but also has its own unique requirements in practical application.
2. The basic elements of design aesthetics:
Beauty in form, function, technology and material.
How to evaluate things with design aesthetics
There is no so-called "beauty" in things, and what people usually call "beauty of things" refers to images that stimulate aesthetic feeling.
The reason why people see "beauty" in things is because people only pay attention to the image of things when they appreciate beauty, but don't pay attention to the inner beauty of things. When an image with aesthetic feeling appears in the brain, they will feel that this image is different from an image that does not stimulate aesthetic feeling, like something called aesthetic feeling.
Aesthetic feeling is a positive state or chemical substance produced when the brain is influenced by images, while ugliness is a negative state or chemical substance produced when the brain is influenced by images.
Beauty and ugliness only appear in the brain.
Man can't help thinking about the beauty or ugliness of things.
People's genes determine the structure of the brain, determine some functions, and may also determine people's aesthetic preferences, so that people show a certain tendency in aesthetics from birth.
Aesthetics will also affect the process of brain aesthetic feeling. For example, some simple and beautiful people don't like fancy dress, while some fancy people think it's simple and rustic and ugly.
How to understand the application of aesthetics in design
Art design aesthetics is a positive value orientation activity or value realization activity. It is a series of thinking activities such as observation, perception, connection, imagination, understanding and judgment of beautiful things and phenomena. Its connotation is to understand the beauty of things or works of art, and artistic aesthetics needs to have certain aesthetic ability. Artistic synaesthesia is a very important link in aesthetic ability. Artistic synaesthesia is like a bridge in the process of artistic creation and appreciation, which enables art to communicate and transform with each other. It enables people's senses such as vision, hearing, smell and touch to communicate and transform with each other, and also enables art to interact, communicate and inspire each other. It plays an important role as a bridge for all kinds of arts, even for mastery.
Understand artistic synaesthesia
The greatest feature of art is mutual needs, and the essence of artistic aesthetics is to grasp artistic synaesthesia. From the perspective of aesthetic apperception, artistic synaesthesia is an aesthetic power with apperception as its basic psychological function and emotion as its psychological power, which expresses the personality, mood and emotion of the creative subject. Therefore, artistic synaesthesia should be an artistic creation ability. For an artist, the stronger the artistic synaesthesia ability, the more sensitive he can grasp the characteristics of the image and understand the artistic synaesthesia points between feelings, thus depicting the truth of art and creating unlimited artistic imagination space; For art recipients, the stronger their artistic synaesthesia ability, the more they can communicate with the author in the process of acceptance, understand the meaning of the author's creation, and thus construct their own artistic personality. Therefore, the improvement of artistic synaesthesia ability is an important symbol and embodiment of the improvement of aesthetic ability.
Artistic synaesthesia, also known as synaesthesia, empathy or synaesthesia, refers to the psychological process of aesthetic experience's transfer, transformation, infiltration and communication from perception and representation to image in the flow of various artistic symbols. It is the exchange and borrowing of different feelings and the result of the accumulation of practical experience in social life; The application of synaesthesia can break through people's thinking mode, deepen artistic thinking, turn intangible into tangible, abstract into concrete, and create a vivid and touching artistic image and artistic realm: synaesthesia has the way of feeling, intuition, emotion and attitude association. In artistic aesthetics, artistic synaesthesia is one of the keys to make artistic symbols flow and produce high-level aesthetic experience.
People's sense of the world depends on the five senses of eyes, ears, nose, tongue and body, forming five senses of sight, hearing, smell, taste and touch. From the perspective of synaesthesia, these five senses are interrelated, infiltrated and interrelated. Synaesthesia is of great value in aesthetic education. It requires people not only to observe its form, but also to see its spirit, that is, to see the inner spirit from the external image and to realize its profound meaning from the emotional ups and downs. So I don't think the development of a single sense can form a real artistic ability. In aesthetic cultivation, we should fully mobilize a variety of senses, that is, enrich the aesthetic experience of the soul with synaesthesia, and build a bridge of aesthetic communication between various arts with artistic synaesthesia. Artistic synaesthesia not only occurs in the sensory layer, but also is a more advanced psychological activity. At the same time, we should pay attention to the unique role of apperception in unifying and integrating human consciousness. Synaesthesia transforms scattered feelings into a whole, and various * * * are linked under the overall action. The comprehensive function of apperception is based on association and association, resulting in the concept of * * *, which leads to two kinds of apperception analysis: one is called imagination and the other is called understanding. It is the connection and association in apperception that produces the concept of * * *-holistic understanding.
Aesthetic characteristics of art
In literature and art, according to the different media means and ways of shaping images in various artistic forms, they are called plastic arts, performing arts, language arts and comprehensive arts respectively. Literature is a language art, and in artistic aesthetics, artistic aesthetic characteristics are the basis of synaesthesia. Artists and appreciators must find a breakthrough in various artistic aesthetic characteristics and establish contact, so that synaesthesia can flow naturally in various arts. Therefore, if we use artistic synaesthesia to appreciate beauty, we must understand the aesthetic characteristics of various arts. Here is a brief analysis of the aesthetic characteristics of various arts:
First, the aesthetic characteristics of plastic arts. Plastic arts refers to the use of certain materials (such as pigments, silk, cloth, paper). Stone, metal, wood, bamboo, etc. ), an art form that expresses social life and artists' feelings by shaping visible static images. It includes painting, sculpture, photography, architecture, arts and crafts and other specific art forms. Its main aesthetic characteristics are intuition and concreteness; Eternity in an instant; Differences in spatial expression; Formal beauty of cohesion.
(A) intuitive concreteness refers to the plastic arts. ......
Aesthetic knowledge 165 points
Art comes from life and is higher than life. This is also an effect that photos can't achieve.
Whether turning beauty into ugliness or beauty and ugliness belong to exaggeration in painting.
The beautiful places are exaggerated appropriately, and the ugly places are blurred appropriately, OK. Ancient imperial maps were basically beautification.
The ugly places are deliberately exaggerated, and the beautiful places are deliberately blurred, OK. The portraits of villains are basically ugly.
On the Relationship between Design Aesthetics and Artistic Beauty
Many people think that China's design is symbolic. Take architecture as an example. Find some so-called China elements, get some old doors, erect red columns, install a flower window, lay some blue bricks, put some antiques, hang some calligraphy and painting, and put a stone lion at the door, which looks like Chinese style. However, this design always makes people feel close. Some people say that China design is the heart of China designers. Too many people do it, and too few people understand the essence.
China ancient traditional design and modern design aesthetics.
Of course there is a connection, or maybe there must be a connection. Contemporary design aesthetics is influenced by the west, but the oriental culture came without better implantation. China's traditional design, in contemporary terms, does not have many mature designs. We should learn more from our neighbor Japan. .