1, culture target
This major cultivates all-round development of morality, intelligence, physique and aesthetics, and has a solid scientific and cultural foundation and knowledge of information and communication service solution design, ICT marketing, bidding process and business negotiation etiquette. It has the abilities of general information and communication service solution design, marketing scheme and tender writing, customer relationship management, business negotiation organization and process control, and has craftsman spirit and information literacy, and can engage in information and communication equipment marketing, information and communication service operation, information system maintenance management and information technology consulting services.
2. Employment direction
For information and communication salespersons, information and communication salesmen, information system administrators, call center attendants, digital solution designers and other occupations, information and communication equipment and business marketing, information and communication business operation and service, information system maintenance and management, call center service and management, customer relationship management and other positions (groups).
3, the main professional ability requirements
Have the professionalism of Excellence and the ability to design and write general information and communication business solutions;
Ability to write marketing plans, analyze and solve general sales problems in information and communication marketing;
Ability to interpret, write and display bidding documents;
Have the professional quality of love and dedication, and have the comprehensive application ability of telecom operation support system, business hall management and call center management;
Ability to identify customer types and needs, control service quality, prevent and manage customer complaints, handle customer complaints and establish an effective customer complaint management system;
Have a sense of teamwork, have the ability to use information technology and tools to handle business communication materials, prepare business negotiations and organize specific content, and control the business negotiation process;
Have innovative thinking and entrepreneurial awareness, and have the ability to integrate knowledge and comprehensively apply knowledge to analyze and solve problems;
Have awareness of quality management, environmental protection and safety in production;
Have the ability of inquiry learning, lifelong learning and sustainable development.
4, the main professional courses and practical training
Professional basic courses: introduction to modern communication technology, computer network foundation, customer behavior analysis, service etiquette, office automation, information management system, telecom professional English.
Professional core courses: information and communication products and applications, information and communication marketing, scheme planning and bidding, telecom operation management, customer relationship management, business communication and negotiation.
Practical training: docking with real professional scenes or working situations, we will carry out practical training on information and communication business solution design, business hall management, information and communication product marketing scheme writing, bidding demonstration and so on inside and outside the school. In the information and communication industry, communication operators, communication service providers and information and communication technology system integrators and other units to carry out internship.
5. Examples of professional certificates
Professional qualification certificate: professional qualification of communication professional and technical personnel.
Vocational skill level certificate: call center customer service and management, data marketing, mobile Internet operation.
6. Examples of continuing majors
Examples of continuing undergraduate majors in higher vocational colleges: modern communication engineering, marketing and e-commerce.
Examples of continuing undergraduate majors: telecommunications engineering and management, communication engineering, marketing, and e-commerce.