Shopping on Taobao is our habitual search-> Price comparison-> Consultation->; In the transaction mode, transparent and homogeneous information competition will inevitably lead to price wars, and the transaction process in WeChat business lies in "knowing->; Trust->; Consultation->; Deal ",the customer's behavior pattern is completely different, so the most important thing in this process is trust. For example, how to win the trust of a customer on WeChat? In fact, everyone can think backwards. If I am a customer, what do I want to see in my circle of friends? What kind of people do I like to interact with in my circle of friends? What information do I like to read? What did my friend do to make me happy? I sent a message. What kind of response do I expect? ..................................................................................................................................................................................。
So the first idea I want to share is altruism, that is, the information or content you share is valuable to friends in your circle of friends, at least it won't offend them. To be a popular WeChat merchant, I often see some WeChat merchants in the circle of friends swiping the screen eight or nine times in a short time, and some WeChat merchants who do acne or scar removal products send some pictures of acne all over their faces, and they will turn their stomachs after eating them. There are many other similar situations. I don't know how readers treat them. My general way to deal with them is to pull the plug decisively. Imagine, if you are so annoying or boring, do you think it is possible to do business? This is very important, so every time we send a picture or a copy in the WeChat business, we must first ask ourselves how I feel if I am a customer. If you can't convince yourself, how can you convince your customers? Every picture we send, every copy, is to let customers add points to our trust. Only when trust is in place can the transaction be taken for granted.
Second, there is no sales:
Only the WeChat business sells many product pictures in the circle of friends, which is equivalent to a stall vendor. What products do I have now? Come and buy it! This is a very primitive sales method, which belongs to a tough and high-pressure product promotion form. I hate to send all my friends on WeChat every day to force them to buy his things, and even threaten that "if you don't buy our mask, your appearance will be aging;" If you don't buy it, your husband will run away with others. " Honey, do you feel comfortable like this?
Let me tell you a case (WeChat official account: LTM-258).
Case 1: A stay-at-home mother earns 20,000 yuan a month by purchasing German milk powder. This is a very good friend of mine, Xiao Rui. Like many stay-at-home mothers, it is boring to take care of children at home. I hope to find something to earn some extra money and share the burden at home. Because her brother is studying in Germany, she chose a German milk powder purchasing project as a WeChat business project. She used the same method as most WeChat businesses, but her sales performance was poor. Some friends and colleagues around her also made deals. Then she called me and asked me. I gave her two suggestions. One is to find a mother's gathering place through the internet and make friends with them sincerely. The other is to bask in your real life. With these two simple tricks, my friend executed them very well. In a month, she got more than 800 accurate mother WeChat fans through her mother. Com and mom QQ group. These fans interact with her in groups or forums. In the circle of friends, she interacts with these mothers every day to share their children's parenting experience. At the end of the month, she called me again and said, how can I sell the goods now? "I wrote her a WeChat copy and shared it with a circle of friends. The content is as follows: the milk powder has been eaten by this little guy again, and I will call his uncle who is studying in Germany to mail it. Do you have a baby mom who wants milk powder? We can go together, the postage is covered! " On this simple WeChat, more than 30 treasure moms asked her to buy it that night, and she earned more than 65,438+3,000 yuan that night, twice her husband's salary. Now she earns steadily every month. What she has to do every day is to interact with these precious mothers. Because milk powder is a consumable, as long as the product quality is guaranteed, it can basically be said to be a very stable income. Now, Xiao Rui takes care of children at home, earning tens of thousands of yuan a month. What is the purpose of marketing? It is to let customers recognize you and trust you first, and then they will believe the products you recommend. When you master this kind of thinking, the road to WeChat entrepreneurship will become smooth sailing! In fact, each of us has a steelyard psychologically. No one is smarter or more stupid than anyone else. A WeChat business that can betray your friends or trust yourself may be successful for a while, but it can't be successful for a lifetime. Therefore, from now on, as you do WeChat business, don't think about "how to sell my products?" It's about how I make friends with my target customers and make them like me and trust me. Although this move is a bit abstract, it is very important and may have a great impact on the thinking of WeChat business in the past. I hope you can continue to understand through my case, and finally you will understand the true meaning.
Third, products are the cornerstone of your reputation:
Every day, more than a dozen WeChat merchants come to me from nowhere and ask how to choose products. Here, I want to share some ideas about product selection in WeChat business:
1. The products are of good quality and complete qualifications. Don't fool your girlfriends with poor quality masks, and don't murder your greedy foodies with irresponsible food. The product quality must be excellent, and at the same time, it must meet the relevant national qualifications. If these two points are not available, it is not a long-term product, and your career in WeChat business may be short-lived and ruined. Remember, my friends, you are risking the reputation of your life.
2. Products have the lifelong value of sustainable customers, or what many people call consumables. Although I have seen some people selling mangoes, pomegranates and lemons in the name of dreams on WeChat before, I am not optimistic about these projects. Why? It's simple. Maybe I bought and sold these products for those dreams and feelings, but I basically won't buy them again. I believe that 99% of people think the same as me. We must evaluate this index when choosing products. This is why masks are so popular. How many masks does a woman need in her life? As long as the product is good enough, 100 women will use your mask for life. Do you calculate how much money you can earn?
Fourth, don't dream of getting rich overnight.
Friends who see WeChat business in the circle of friends every day, such as transferring money, making money, luxury cars, traveling and so on. You will feel as if you can get rich overnight by being Wechat business. Here, I would like to remind all friends of WeChat business. Don't you know there is a software called PS? At present, there is no specific statistics on the profitability of WeChat business. Based on my experience in doing WeChat business, the conclusion is that the probability that WeChat business wants to make a lot of money in the first two months is relatively low. The pyramids were not built in one day, and the Great Wall was not built in one day. Give up the delusion of getting rich overnight and treat the WeChat business as a job and a career. Sister Xue personally thinks that WeChat business is a new eco-social e-commerce model derived from WeChat. There will be a promising future. What every friend who enters the field of WeChat business needs is to calm down, sincerely serve every customer and do it step by step.
Case: 2 (WeChat official account: Dongguan Kang Ming Industry)
Starting from earning ten yuan, one of my high school classmates stepped into the WeChat business. After three months of hard work, he got nothing, which made him even doubt whether he could make money by doing WeChat business. Out of the kindness of my classmates, I asked him to send me the WeChat account and password. After logging in, I posted a WeChat in his circle of friends, which read: "I now have a way to earn 10 yuan in five minutes. If you follow my method, I will refund 1 1 yuan to you, and press the QR code to check the method after payment. " The picture shows the QR code picture of WeChat face-to-face collection. He has 623 WeChat friends, and 50 friends pay for him. I'll call him again and ask him to log on to WeChat to check the accounts. He shouted excitedly on the other end of the phone: "Damn it, Sister Xue, how did you do it?" I jokingly responded to him: "Your circle of friends is your bank ATM, but how can you withdraw money without entering your password?" At this point, many friends may still be struggling. The answer is in the copy, you can understand it yourself!
I actually want him to experience the feeling of making money through WeChat through a simple copy. We don't expect to get rich overnight. In many cases, it is very difficult to get customers to pay. Therefore, the process of clinching a deal lies in constantly building value and enhancing trust. Finally, we can make a deal. If you want to make a quick profit and realize cash quickly, I can only tell you one thing: wash and sleep early! So whenever I see those small white WeChat merchants frantically thinking about how to add N more friends every day, and then screen a lot, I think that I am a WeChat merchant, and then I get some fake pictures to bask in my circle of friends, which makes me feel sad and ridiculous.
What I said above is the essence of my personal understanding of the whole system of making money from WeChat business. Only through repeated understanding and continuous understanding can we succeed and do our own sales well. Finally, I tell you that if you want to do a good job in the real WeChat business, it depends on your understanding. What I taught you, you should practice by analogy, and how do you do a good job in marketing from an invisible circle of friends. If you have friends who don't understand marketing, you can first pay attention to other people's micro-main numbers and see how others do it (such as LTM-258；; ; Dongguan Kang Ming Industry).