Its main source is
1, product sales revenue model
Taking product trading as the main source of income is the mode adopted by most B2C websites. This B2C website can be subdivided into two types: sales platform website and self-operated website.
A. selling platform-based websites.
The website does not directly sell products, but provides B2C platform services for merchants, and makes profits by charging virtual store rental fees, transaction fees and joining fees. Taobao B2C shopping platform-Taobao Mall is its typical representative. Taobao provides Taobao Mall, a B2C platform, which charges certain fees to merchants who join Taobao Mall, and charges different service fees and deposits according to different service levels.
B. Selling websites.
Different from sales style, independent sales style requires websites to sell products directly. Compared with the sales platform, the operating cost is higher, so it is necessary to open up product supply channels, build a complete warehousing logistics distribution system or develop third-party logistics franchisees to outsource logistics services.
2. Online advertising revenue model
Online advertising revenue model is a common model in Internet economy. B2C websites attract enough "attention" by providing products or services to customers for free, so as to attract advertisers to invest in advertising and make profits through advertising. Compared with traditional media, advertisers have unique advantages in placing advertisements on the Internet: on the one hand, online advertisements are more efficient and generally charge fees according to the number of clicks of advertisements. On the other hand, B2C websites can make full use of the products or services provided by the website itself to classify sales groups, which is also very attractive to advertisers.
3. Income model of fee-based membership system
B2C website provides members with convenient online registration procedures, real-time tracking records of users' purchase behaviors, accurate online sales statistics and perfect information guarantee vouchers. The theme of paid members is the theme members of the website, and the number of members determines the final income of the website through members to a certain extent. The amount of revenue of the website mainly depends on its own promotion. For example, the network can hold some preferential activities in time to give charging members more favorable membership prices, which is different from attracting more long-term customers for free members.
4. The indirect revenue model of the website.
Enterprises can not only turn the value they create into real profits, but also make profits through other links in the value chain.
A. Online payment income model
When B2C online payment has enough users, we can start to consider the issue of obtaining income through other means. Take Taobao as an example, nearly 90% of Taobao users pay, which brings huge profit space to Taobao. Taobao can not only charge a certain transaction service fee through Alipay, but also make full use of the huge amount of money generated by the time difference between users' deposits and payments to make profits from other investments.
B. Website logistics revenue model
The transaction scale of B2C e-commerce in China has reached tens of billions of yuan, and the resulting logistics market is also very large. Taking logistics as its own service, as the service of the website, the website can not only occupy the profit of logistics, but also add value to the value created by users. However, there is a big difference between logistics industry and Internet information service. It is very expensive for B2C websites to take logistics as their own service, and it needs to establish a sample distribution system, which needs strong funds as the backing, but most websites are difficult to do so.
At present, the e-commerce modes in China are mainly divided into three categories according to the transaction objects: B2B e-commerce, B2C e-commerce and C2C e-commerce. Among them, B2B is in an absolute dominant position, which is the best e-commerce model in China at present. According to the forecast of iResearch, by the end of 2009, the overall scale of China's e-commerce market will reach 3.7 trillion yuan, of which the B2B market is expected to reach 2.69 trillion yuan.
B2C e-commerce model includes two types. One is that large enterprises build their own B2B e-commerce websites to carry out e-commerce. Enterprises reduce costs and increase sales through e-commerce, such as online procurement and online distribution launched by Haier and Lenovo. The other is a third-party e-commerce platform. There are more than 30 million small and medium-sized enterprises in China. Due to the limitations of their own conditions, only more than 2 million people have websites. With the increasing awareness of B2B websites among small and medium-sized enterprises, most small and medium-sized enterprises should conduct e-commerce and online marketing through third-party e-commerce platforms.
Such as publishing and inquiring supply and demand information through the third-party e-commerce platform, conducting online communication and business negotiation with potential customers, etc. There are two kinds of third-party e-commerce platforms: integrated platforms. Refers to e-commerce websites that can serve multiple industries and fields, such as Alibaba, HC, suppliers in global sources and China. Industry vertical platform.