Especially for developers with high debt and high turnover, due to the bad market in recent years, restrictions on purchases, price limits, unsalable sales and other reasons, houses are sold slowly, with less profits and more money owed, even if it is not enough.
Most housing enterprises in Gai Lou still stay in the traditional huxing, the traditional decoration configuration and the delivery of rough houses.
At present, many developers rely too much on channel marketing, paying for the effect, thinking that there must be brave people under the reward, and selling houses by giving high commissions to intermediaries and customers. So this dilemma is formed.