With the implementation of the national policy of actively developing higher education and the acceleration of the popularization of higher education, the target model of "forming a pattern of public schools as the main body and public schools and private schools developing together" provides more favorable opportunities and broad space for the development of private higher education. With China's entry into WTO and the acceleration of internationalization of education, the development environment of private colleges and universities will be fairer and more relaxed. The promulgation of the Law on the Promotion of Private Education has given private colleges their due legal status and greatly stimulated the enthusiasm of society for investing in private higher education. Through the efforts of all walks of life, private colleges and universities have made bold explorations in running their own characteristics and improving their quality, and accumulated preliminary experience. All these provide good opportunities for the development of private colleges and universities in the new century.
According to the national economic and social development goals and strategic deployment requirements, the state will vigorously develop vocational education and vocational training, promote vocational education to take the road of characteristics, quality, collectivization and marketization, attract multi-channel social capital inflows, and build a number of vocational education bases throughout the country. In order to expand the popularization rate and coverage of all kinds of education and promote the balanced allocation of high-quality resources, the state will vigorously encourage "private schools", "state-owned private schools", "private aid", Sino-foreign joint ventures, school-enterprise cooperation and other forms of running schools.
This research report is based on the relevant principles of macro, micro and industrial economics, and combined with the cases of regional markets and well-known private universities, it makes a detailed analysis of how private universities in China establish their brands, increase their competitiveness and expand their enrollment, and makes a thorough and detailed study and analysis of the development environment, development status, market supply and demand contradiction, financing channels, investment system, operation mode, development trend, future investment hotspots and existing investment risks of private higher education in China.