Color: The basic tone of the same business card should be consistent, and the brightness of the color should be uniform, which will make people feel seamless and comfortable. Of course, it is not excluded to adjust the color contrast intentionally to attract attention. Formal business cards should be concise and generous, and the color application should be designed according to the enterprise standard color and auxiliary color. There are no more than three standard colors in general enterprises, and the collocation of auxiliary colors will give people a sense of wholeness, so that people can distinguish its main color and emphasized color at a glance.
Material: Of course, good design can't reflect the effect without good material. For example, some time ago, the ink-and-wash business card designed for YHY customers, with white sandpaper, has a special feeling and makes people feel like collecting; The business card we designed and produced for Volvo is simple and generous, and with white and slippery paper, it will make people shine; There is also the business card of Dehecheng Trading Company, the back of which is designed in light yellow and light color, and printed on white slip paper, which will have a sparkling effect. There are many similar examples, so I don't need to list them one by one. In short, a good design department only depends on the quality of the design draft, but also depends on what kind of paper this design style is suitable for. Together, it can be called a complete design, which can reflect the real shining point of business cards and the style and concept of enterprises.
Post-work: Post-work is like adding wings to a tiger and icing on the cake. Make the finishing touch to the original beautiful business card. For example, we design a simple and generous business card scheme for our customers. With metallic green paper and LOGO bronzing technology, it feels fashionable, different, different and unruly, while metallic red is suitable for bronzing gold and silver. Sometimes I don't know how to explain it, and many of them need to be made to sum up experience, which is better.
Experience and Skills of Business Cards (2) Font and Layout
Blank: The more content on the business card, the better. Proper blank space will create a sense of space. With a sense of space, people can feel very comfortable. Too many stacks will make people feel that this is just a plane covered with things, which sounds like a small advertisement. The templates of 52 business card network are all blank, not full-screen content, which makes people feel simple and atmospheric.
Margins: The contents of the business card (except the substrate or edge) should not be too close to the side as far as possible. Unless this effect is particularly enhanced, it is generally 3mm-5mm away from the bleeding line of the business card, giving the surrounding space and breathing a sense, which makes people feel very smooth. If you get too far away, you will feel crowded, and if you are not careful, the content will fall out of the business card, which makes people feel nervous and unsafe.
Besides paying attention to typesetting, I also have some opinions on font selection. Font selection has the following principles:
Font: Generally, there should be no more than three fonts on business cards. More than three kinds of fonts give people a messy feeling, without style, just like small advertisements posted on the street, which are worthless. Generally speaking, Song style and black body or their two variants are the main ones. Personally, I think it's more appropriate to use Founder's midline as the text. Generally, it's mainly No.6, with a minimum of No.5. Arial font, bold font, italic font and Arial black font are mostly used in English, and No.6 is better than No.5. If a company has a standard font, it should be designed in strict accordance with the standard font specifications and cannot be changed at will. It is not advisable to widen, lengthen or change the spacing. If there is no standard font, for general business applications, it is best to choose a regular font to avoid confusion. Of course, it does not emphasize special industries or individual consumers, and it can also reflect the style.
Experience and Skills of Business Cards (3) Design Methods
According to the operation experience of 52 business card network, it is found that although many start-ups and commercial shops do not have their own LOGO and VI standards, they also hope to reflect their uniqueness and temperament and make their business cards more professional.
The following skills are summarized by 52 business card network designers based on years of experience, which will enable many small companies without standard LOGO and VI to design good business cards.
Tip 1: Repeating a representative pattern as a watermark as a base, such as a fruit seller, can adjust the transparency of the apple picture to 20%? 40%, and then repeat horizontally and vertically until the whole business card is covered.
Tip 2: Repeat a pattern or representative pattern horizontally in the middle, or divide the business cards horizontally at a ratio of 4:6. Write the company name in the upper left corner and the specific contact information in the lower right corner. It can also be a common style.
Tip 3: Put the front of the company gate, factory building or shop at the bottom, then gradually change from top to bottom, and the upper part gradually approaches the white background until it disappears, with the company name and related information written on it.
Tip 4: If the background is a theme product or other pictures, and the colors are both bright and dark, some words will be difficult to recognize when using dark and light words. In this case, you can create a 60%-80% transparent white, and then write down the text, which can increase the three-dimensional sense and layering of the business card and make the text clear and easy to read.
Tip 5: If two photos are important, but they are not easy to blend together, you can make a superposition effect, just like putting one photo on top of the other, or slightly pressing a corner. Or simply put the two pieces together.
Tip 7: If the picture on the business card is rectangular and difficult to handle, it is a good choice to put it directly in the corner or edge.
Tip 8: If you want to highlight a product or pattern, and the scenery around the product in this picture is very messy, it is best to use Photoshop to dig out the picture and put it on a white background, which also has a very good effect.
Tip 9: If your design level is not very high, and you don't have good creativity and artistic skills, then don't hesitate to choose the business card making templates with different styles provided by 52 Business Card Network, which will save you a lot of time and the effect is very professional.
Design skill four
I. Use of fonts
For business cards with a more formal format, the text content generally uses common official fonts such as Founder midline, Hanyi midline, Chinese Songti, Microsoft Yahei, etc. Arial font is generally used in English. There are generally no more than three fonts for business cards. Too many words will appear disorganized and irregular, like small advertisements on the street. The company name is usually a text font, or a slightly heavier font, and the font size is larger than the text.
Two. Logo position
The LOGO of a general company should be placed in the upper left corner of the page, but it is not fixed. You can also put the LOGO on the left side of the page and the name, position and contact information on the right side of the page. In the process of business card design, you can enlarge the LOGO graphic, or partially enlarge it and adjust the transparency to 20%? 40%, as the backing. Generally, when there is nothing to put on the back of the company, the LOGO can be placed in the center of the back, and the website, propaganda slogan or business scope can be placed below.
3. Color matching
Business cards should be concise and generous (except for special industries) and try not to have too many colors. Generally, the company's standard colors and auxiliary colors are the main colors, and the key parts can be highlighted with contrast colors, generally no more than three colors. If there is no standard color, you can choose the main color of the LOGO to fill other parts.
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