12 days, we will bid farewell to 2020 and enter 202 1.
In 2020, there will be too many fears, surprises and thrills, j
12 days, we will bid farewell to 2020 and enter 202 1.
In 2020, there will be too many fears, surprises and thrills, just like riding a roller coaster.
Now the end of the year, who doesn't want to enter the brand-new 202 1 with the best hope of global epidemic control?
Yes, it's a good thing that we have the "all-around Wolverine"-the rock plate of the building materials industry, so we should have more positive energy.
In the past two months, several powerful dealer friends I met or didn't meet asked me to do one thing, that is, to help recommend a rock brand as an agent. They are concerned about the same question: Who will be the "Jane One" in the Slate Age?
Marble tiles's new category has made Jane and some dealers. Now that the outlet of the rock plate has come, can I rely on the power of the wind and a new "Jane One" to send me directly to "Shang Qingyun"?
Yes, by the end of the year, dealers began to look for new brands of slate. What does this mean?
First of all, I think this should prove a recent judgment that next year is the first year for traditional dealers to "play" the rock plate.
The logic here is that processing, assembly, packaging, loading and unloading, logistics, upstairs, paving, installation and other service links have developed and gradually matured, and it will be possible for more traditional dealers to sell rock slabs in existing channels.
Rock slabs can be divided into architectural decorative rock slabs and pan-home application rock slabs. In the past, we generally believed that dealers had the ability to build supporting processing plants to make rock slabs.
But now, we see that the profit-seeking nature of business is giving birth to more social capital invested in the deep processing, circulation and paving of slate. Therefore, for traditional dealers, they have the opportunity to use (* * * enjoy) the service platform of third-party deep processing, so that they can share the dividend of the slate era as soon as possible.
It can be further predicted that in 20021year, some powerful businessmen who even have processing plants will become the first batch of rock slab dealers (service providers/franchisees), and they will start to work hard on indoor decorative rock slabs (floor-mounted applications such as wallboard and background wall).
Then, we should also cut into the market of kitchen and bathroom decorative boards and customized home decorative boards in a timely manner. Of course, those with technical support and channel resources from manufacturers will in turn cut into the field of building curtain walls and growing prefabricated buildings.
At the end of the year, the big businessmen's search for the new "Jane One" in the rock slab era also explained an important problem: brand rock slab is very important.
Dealers act as agents for rock slabs, relying on large-scale wholesale mode, with great financial pressure and high operating risks. There is a premium income in making brand rock, which can avoid price war. It is from this perspective that dealers hope to have good luck and meet a "Jane One" in the face of a new round of opportunities.
According to this logic, next year should also be the year for the terminal to build a brand store of rock plate. For example, as far as I know, the imported rock brand Aozhuosi plans to build more than 40 specialty stores. EK rock plate agent in Jiangsu and Zhejiang rich areas has developed to the county level.
And Delifeng Home Terminal, a subsidiary of the gold medal enterprise that entered the market two years ago, opened stores on all sides. Due to the strategic transformation of gold medal enterprises to large households in an all-round way, the gold medal tile terminal storefront will also accelerate the rock slab next year.
In addition, because New Pearl Group has set up a new perlite disk, Dong Peng Holdings has set up a Jinpeng disk, Mei Wei Group has set up a Dongwei disk, and Norbert Group has set up a Hanwei disk, which are basically operating in the direction of "high definition". Therefore, the new sub-brands of these large enterprises should also be an important point of view for the rock slab industry next year.
How to recommend slate brand to dealers? This problem is also a test for the current media.
Slate, a new category, has just been formed, and all parties are still busy formulating standards for it. In addition, only a few core factories have increased their sales, but most of them are OEM models, so there are many hidden concerns.
And some emerging slate professional brands, they are either sub-brands of big manufacturers or marketing brands with weak financial strength. Although they adhere to the brand+HD operation mode, they have just started, and the road ahead is still full of uncertainty.
So it is difficult to recommend a good rock plate "Xinxing brand" right now.
At the end of the year, all kinds of media are publishing their own lists to commend colleagues in the industry who have worked hard for a year, which has almost become a habit.
However, the 20 19 year-end "Summary and Commendation Conference" in ceramic net, China was closed for one year. The reason is that we need to rethink the definition of industry summary in the media.
After a year's thinking, we decided to adjust the evaluation perspective from "domestic perspective" to "international perspective" to realize the observation and evaluation of China brand under the background of globalization.
The reason why we choose the "globalization" perspective today is mainly based on two points. First of all, "internationalization of China market" and "China of international market" are the main features today; Second, although slate originated in Europe, it was only in recent years that it was popularized in China.
Sist expanded slate in 2002, and around 2006, China and Europe began to produce slate home accessories for European enterprises by "processing with supplied materials". The Spanish brand Desai Rock Plate has only been enlarged by the agent in the China market, starting from 20 1 1, and this year, it has been almost ten years.
And we see that even the word "rock slab" was invented by Desai in China market. Standards, including slates, are now made in China. Europeans still use ceramic standards.
Therefore, we think that "Made in China" is on the same starting line as Europe in the new track of "Rock Plate". Besides, it is obvious that we ran to the front by crushing.
Therefore, we believe that the conditions for making a global slate list are ripe.
At this point, we can make an announcement first: The annual celebration of the new global ceramic ecosystem in 2020, as an important conference brand newly built by China Times Media (ceramic net, Geng Jia, China), will be officially unveiled on the afternoon of the 29th of this month.
This grand ceremony consists of a forum+award ceremony, and a series of TOP 10 lists of slate/ceramic tile industry will be released, the most important of which is "TOP20 of global ceramic tile manufacturing enterprises in 2020". The list is to praise "ceramic tile enterprises with excellent overall performance, large production capacity and good product quality".
The "Global Ceramic New Ecology Year-end Festival" is planned to be held in Foshan at the end of each year. The event will focus on ceramic net's continuous combing, insight and prediction of the ceramic tile/rock slab industry throughout the year, and invite relevant entrepreneurs, experts and senior people inside and outside the industry to discuss the future of the ceramic tile/rock slab industry through a series of high-end forums, salons, lists and industry reports. Topics include slate market and marketing, product standards and upgrading, ecological construction of industrial chain, channel construction, slate home design, ceramic tile product technology and marketing innovation.
The theme of the forum part of "Global Ceramic New Ecology Year-end Festival" is "Tiles? Rock plate attack and defense road. " First, Niu Lao made a "year-end summary report", and then Niu Lao and four or five guests discussed topics such as how to develop ceramic tiles and rock slabs in a balanced way.
In terms of the list, it is worth noting that there are three lists: 2020 global rock technology partner (equipment supplier) TOP 10, 2020 global rock technology partner (chemical raw material supplier) TOP 10, and 2020 global rock technology partner (service provider) TOP 10, so as to realize the rock board.
In a word, we hope that this year-end inventory from the global perspective of "Forum+List" can guide the whole industry to establish a brand-new global cognitive system.
Author | Huaxia Jun